From Prospect to Profit: Snapshot Ninja Quiz

Match the report section to the key question it answers:

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Can customers find you?
Do your customers like you?
How are your keywords ranking, and what does your organic search optimization look like?
Do your customers trust you?
What keywords are selling in the marketplace / cost-per-click of keywords in campaigns?
Are customers having a fast and good user experience when they find you online?
Can customers buy from you online?

Listings
Social
SEO
Reviews
Advertising
Website
Ecommerce

To start the conversation using Snapshot Report, you should:
(select all that apply)

Start your local business search within Sales and Success Center
Create an account by manually entering all the rich data
Expand your search by adding a geo tag to your initial search for local business
Add a contact to the account and mark them as user

Due to customized and curated content, Snapshot Report cannot be edited after it has been created and sent to the prospect.

True
False

Snapshot Report is generated to measure ongoing performance.

True
False

When grooming Snapshot Report, you should consider the following guidelines: (select all that apply)

Highlighting the sections and services you specialize in.
Showing the highest score at the top of the report.
Upload your logo for brand consistency.
Include a photo and contact information for the sales person attached to the account.

During a conversation with a prospect, while you are verifying the anchor data of the report, this is also a good time to:

Sell them on all the components of your unique solution set.
Introduce them to Business App where they can view their Executive Report.
Prompt them for their biggest competitors so you can provide them with even better data.
Remind them of how low their scores are and why they need your products and services.

The Listings section of the Snapshot Report highlights:

Listing presence and distribution
Listing presence and accuracy
Listing distribution and accuracy

The Reviews section of the report asks the question: do your customers trust you? This is a great time to introduce which solution set?
(select all that apply):

Reputation Management
Customer Voice
Listing Builder
Website Pro

There are three things that might cause misaligned scores in the Social section. This can happen when (select all that apply):

The page has some sort of restriction – geographic or otherwise – so the widest audience can find it online.
The vanity URL is missing or inaccurate (signifying they might not have consistent branding).
They are currently only posting content to Facebook and Google My Business.
They are using a personal social profile rather than a professional profile.

Fill in the blank:

When it comes to local business websites, increases conversion dramatically, as long as it is rendered for both desktop and mobile.

Match the key components of the Advertising section of the report to their key measurement:

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Check to see if the business is found on either of Google's Ad networks.
Based on the category, these will likely have an impact on impressions.
Shows the approximate cost-per-click for specific keywords.
Highlight which keywords get the most clicks from different leaders in an industry.

Campaign Performance
Recommended Keywords
Possible Clicks
Top Keyword Clicks

How does the SEO section differ from the Advertising section of the report?

The Advertising section is based on organic search, where as the SEO section is based on paid ads.
The Advertising section is based on clicks and rank, where as the the SEO section is based on keywords.
The SEO section is based on organic search, where as the Advertising section is based on paid ads.
The SEO section is based on clicks and rank, where as the the Advertising section is based on keywords and value-spend.

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From Prospect to Profit: Snapshot Ninja Quiz

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