Showing results for "SEO"

Overview The Multi-Location Keyword Reporting feature allows business owners with multiple locations to view and track keyword performance across all their locations in one centralized dashboard. This provides brand managers with a clear view of which locations are excelling and which may need additional SEO efforts. Why is Multi-Location Keyword Reporting important?  Previously, brand managers had to review keyword performance for each location separately or rely on external tools or custom reports. With Multi-Location Keyword Reporting, they can easily see all their keyword data in one place, streamlining their SEO strategy and decision-making process. How to Use Multi-Location Keyword Reporting Step 1: Create Single Location Local SEO Accounts Begin by creating individual Local SEO accounts for each location. These accounts will later be added to the Multi-Location group. Step 2: Ensure PRO Account Status For businesses that want access to the heat map feature within Multi-Location Keyword Reporting, the individual Local SEO accounts must be PRO accounts. The heat map is exclusive to these accounts and provides additional insights into keyword performance. Step 3: Add Keywords to Locations Make sure you’ve added all relevant keywords to each location’s Local SEO account. These keywords will be visible in the Multi-Location Keyword Reporting dashboard. Step 4: Add Locations to the Multi-Location Group After setting up the individual accounts and adding keywords, group the locations under the Multi-Location Group. This will aggregate the keyword data from all locations in one place. Step 5: View Keywords in Multi-Location Group Once all the locations have been grouped, you can access the Multi-Location Keyword Reporting dashboard to view all keyword data in one comprehensive report. By using Multi-Location Keyword Reporting, brand managers can easily identify SEO successes and areas needing improvement, all without the hassle of navigating between multiple accounts or tools.

The Snapshot Report is a powerful tool that allows you to get to the heart of your client's online presence and reputation. To better speak to the report itself, it is useful to understand how our carefully tuned algorithm determines its grades. Overall Score The overall score is calculated by averaging the primary grades you've received in each section within the Snapshot Report. These grades are converted into numerical values: A = 4 B = 3 C = 2 D = 1 F = 0 The converted values are then summed and then divided by a perfect score (24). When a section is disabled, the overall score will adjust accordingly. Example In the above Snapshot Report, the score would be broken down as follows: Section  Grade Score Ecommerce D 1 Advertising F 0 Listings B 3 Social D 1 Reviews C 2 SEO D 1 Website D 1 Total N/A 9 Once we have the total score, 9 in the above case, we then divide it by the perfect score of 28 (4 x # of section grades, giving us the overall score for the Snapshot Report. 9/28 = 0.321 This is then rounded to the nearest whole number. In the example provided, this would be the 32% shown in the screenshot. Sections For each section in the Snapshot Report, we use the following percentile grading system: A = 90 - 100th percentile B = 75 - 89th percentile C = 50 - 74th percentile D = 30 - 49th percentile F = 0 - 29th percentile Listings The Listings grade is a reflection of your business’s online listings. Each listing source is assigned a score based on how popular the site is. For example, having an accurate listing on a popular site like Google will have a greater influence on your Listing Score. The Listings grade is determined by the percentile range your business falls into when compared to other businesses in the same industry. Example: This business was in the top 25% compared to other businesses in the same industry, so therefore it was graded at a B.  Reviews We first calculate the scores for each subsection contained under the Reviews heading. We then take those combined scores and divide them into the maximum possible score. Example: The above business's grades are broken down as follows: Reviews Found | Top 50% = C Reviews Found Per Month | Top 50% = C Average Review Score | Top 50% = C # of Review Sources | Top 50% = C If we convert these to point values, we have 2, 2, 2, and 2. Adding these together gives a total point value of 8. Since there are 4 sub-grades, we would divide this by 4 which gives us a score of 2, resulting in an overall grade of C. Social We first calculate the grades for each subsection under the Social heading. From there, we convert those scores to numerical values, then divide them by the total number of grades available. Example: The above account has Facebook, X, and Instagram enabled on their Snapshot Report. Their subsections (Likes, Average Posts / Month, etc.) are calculated using the same method as other sections. Facebook has ratings of C, C, C, and F. Converting these to numerical gives us 2, 2, 2, and 0 = 6/4 = 1.5 = D X was not found, equalling a grade of F. Instagram has two B ratings, giving us 3, and 3 = 6/2 = 3 = B.  If we take the letter grade for each social site, we get Facebook = D (1), X = F (0), Instagram = B (3)  Total = 4/# of grades 4/3 = 1.3 = D grade overall  Website We use Google's PageSpeed Insights to analyze websites for the Snapshot Report. The Website section is comprised of three separate subsections. The grades from each of these are added together, then divided by the total number of grades available. We will break down these sections below. Example: In the above report, the website has received the following grades: Mobile - F Desktop - F Homepage Content - B These convert to scores of 0, 0, and 3 respectively. Adding these together, we get a total of 3. If we divide this by 3 (the number of sections available), we receive a value of 1, which gives us a total grade of D. Note: PageSpeed scores can vary as they are estimates of the website's performance and not exact numbers. Many factors can influence the performance such as internet traffic, the types of ads being served, the type of device being used, and antivirus software.  Mobile Google's PageSpeed Insights scores both your speed and UX scores. We combine these scores, then compare the business to its industry percentiles to retrieve the Mobile grade. Desktop For the Desktop score, we take your Google PageSpeed Insights score (out of 100) and compare it to the industry percentiles. Homepage Content Each line within the Homepage Content subsection is given point values based on if the element is or is not detected. We add these scores together, then compare these to the industry percentiles. Ecommerce This section breaks down 4 important categories that are relevant when it comes to eCommerce: Online storefront - This checks to see if your prospect has the ability to sell their products/services through their website using a recognized commerce platform. Online payments - This checks to see if your prospect is able to accept transactions through their site using recognized payment software.  Lead engagement - This scan's the prospects' website to see if it is set up to properly engage customers with relevant content, encouraging them to either move down the sales funnel or purchase from them again.  Online scheduler - This crawls the prospect's website to see if they have included any scheduling software that makes it easy for customers to book an appointment with the business.  This grade is weighted to match the insights of sales professionals, giving you a score that helps you focus on the areas that matter most. These areas are weighted as follows: Online storefront = highOnline payments = mediumLead engagement = low Advertising & SEO The SEO and Advertising sections are backed by a deep catalog of keywords. Every month, we run millions of searches for these keywords, then take the top 50 organic results and the top 2 pages of ads and save those to our database. From there, we use those results to calculate the following: Advertising: Estimated cost per click = Estimated monthly ad budget / Estimated monthly paid clicks SEO: Estimated value per click = Estimated monthly value of clicks / Estimated monthly clicks It is important to stress that these are estimates and may not always accurately reflect the actual value of those clicks. For more information on the Advertising section, check out this article. Local SEO  The local SEO subsection score is based on where the business appears in the search results for each of the vicinities (9 each for near me and city).  1st = A 2nd or 3rd = B 4th - 20th = C 21st - 100th = D  Outside top 100 = F  The grade is then combined with the value per click grade to get the overall section grade.  Note: We are unable to perform localized searches. We search from a centralized location, so if the business you are targeting has ads set up for only their local area, you may not see results. For more information on the SEO section, check out this article.

You have the option to hide your physical business address in Listing Sync Pro, Citation Builder, and Listings Grade in the Snapshot Report. Clients will be able to list their business as a "Service Area Business" rather than a service in one physical location. This feature is also available as a “Bulk Update” action. Partners will be able to accommodate existing and prospective clients who run service area businesses. These businesses offer local services without a physical location, such as those that offer mobile or online services, operate from home, or use third-party locations. Service area providers will now be able to accurately sync their listings with sources that support a hidden physical address, which will result in a more accurate listing score. This will also improve the accuracy of the listing grade in the snapshot report for these businesses.Certain listing sources do not currently support this feature. This will affect the number of Listing Sync Pro sources that show up as available to sync with, in Local SEO. Though this will reduce the number of sources that are available to sync with, it will not impact your listing score negatively. How Does it Work? When creating a new account in Partner Center > Accounts > Manage Accounts:  Under “Business Profile”, check the box next to Service Area Business (hide physical address). This can be found under the “Zip/Postal Code” field. This option will be set to Off by default. To hide the physical address for an existing account: In Partner Center, select Businesses > Accounts. Select the business you would like to edit. Click on the "View all data" button  Under “Location”, below the “Zip/ Postal Code” field, check the box next to Service Area Business (hide physical address). Scroll to the bottom of the page and click Save. To hide physical addresses for multiple existing accounts: In Partner Center: Select Businesses > Accounts Click the menu icon next to Create Account > Select Update Accounts (CSV Upload). Upload a CSV file with the new data, either by first exporting a list to a CSV, or using the provided template.[*Note — The template features a column titled Service Area Business. Include in the template all the accounts that need their address hidden, and write Yes in this column, next to each account.] Upload the CSV file and click Next. Select the box next to Address. Choose if you would like the empty cells to overwrite existing data in the spreadsheet and click Next. 7. Review the updated changes and click Update. The suppressed address update will take 6 to 8 weeks to be synced on all listing platforms.

How does Citation Builder work? Citation Builder submits your client’s business information to the main data aggregators, TransUnion's Neustar/Localeze and Foursquare. These aggregators distribute the data to hundreds of directories, search engines, navigation systems, voice assistants, and mobile apps. Over time, these sources query the aggregators to retrieve updated business information, ensuring accuracy and consistency across the web. When multiple sources contain the same business data, two key benefits occur: Improved search engine confidence – Google’s web crawlers detect consistent business details across multiple sites, reinforcing trust in the business’s legitimacy. SEO improvements – Backlinks are created as more directories reference the business, enhancing local search rankings.   What is a data aggregator? Data aggregators collect and distribute consumer and business data to directories, review sites, search engines, and apps. They play a crucial role in ensuring business information remains accurate and up-to-date across a wide range of online sources. Aggregators also power modern applications like Apple’s Siri and personal navigation systems.   How long does Citation Builder take to update business data? Business data is submitted within 24 hours of being entered in Citation Builder. Aggregators confirm data acceptance within 6–8 weeks. Aggregators distribute data to various citation sources, which may take 2–3 months to publish updates. Search engines and directories pick up updates over time, based on their own refresh cycles. Since data distribution is not instant, keeping Citation Builder active long-term ensures business details remain updated across sources.   Why is Citation Builder a yearly subscription? Citation Builder is designed as an ongoing service to maintain and build online presence over time. Once a business’s data is distributed to aggregators, individual directories and search engines reference it at varying intervals. If a business discontinues Citation Builder, data consistency may degrade due to user-generated edits, outdated sources, or conflicting third-party updates. By keeping a yearly subscription active, your client ensures: Their business data remains accurate and refreshed every month. Their search engine trust and rankings remain strong. They avoid data degradation over time.   How often can updates be made to the business profile? Your clients can update their business profile information at any time while their Citation Builder subscription is active. These changes will be submitted to the aggregators within 24 hours.   What if a business has duplicate listings? How does Citation Builder handle them? Citation Builder does not delete duplicate listings directly. Instead, it ensures that authoritative data sources reference the correct business information. Over time, directories and platforms that rely on data aggregators will adjust their records to reflect accurate business details, reducing inconsistencies.   What countries is Citation Builder available for? Currently, Citation Builder is available only for US-based businesses.   Why does Foursquare show 'Not Applicable'? If 'Not Applicable' appears in the Foursquare column of Citation Builder, it means the business is hiding its physical address (operating as a Service Area Business). Foursquare requires a visible address to process business data. If the address is hidden, the entire business submission will be excluded from Foursquare’s database.   What happens to a business’s citations if they cancel Citation Builder? If Citation Builder is canceled: Vendasta stops submitting updates to data aggregators. Business citations will no longer be actively monitored. Over time, third parties may override existing citations, leading to inconsistencies. Vendasta does not remove business citations from sites, but clients can manually claim their citations if they wish to maintain control.   Who has access to the Citation Builder page? Channel partners have full access to the Citations Page for clients with Local SEO and Reputation Management Pro active on their accounts. Clients can access the Citations Page to track citation growth unless the feature is disabled in Partner Center.   Can I disable the Citations Page for my clients? Yes, the Citations Page is enabled by default in Local SEO. To disable it: Go to Partner Center > Administration. Select Customize. Click on Vendasta Product Settings. Select the pencil icon next to Local SEO. Uncheck the option for Show 'Citations' Tab. Save your changes to remove client access.

This article explains how to order Vendasta’s Citation Builder for a local business client and provides a step-by-step tutorial on using Citation Builder from the client’s perspective. Note: If this is your first time ordering a Vendasta product, you must add the business as an account before proceeding. Instructions can be found here.   How to Order and Activate Citation Builder for a Client Account Citation Builder is an add-on to Vendasta’s Local SEO product. To activate Citation Builder, you must first ensure Local SEO is enabled in the Vendasta Marketplace. Step 1: Enable Local SEO Log in to Partner Center. Navigate to Marketplace > Discover Products. Search for Local SEO. Click Start Selling to enable it. In most cases, this product is already enabled. Step 2: Order Citation Builder Go to Manage Accounts and select the client account. Click Order Products. Search for Citation Builder and select it. If Local SEO is not already active for the account, it will be added automatically. Click Proceed to Next Step and complete the purchase. After the purchase, navigate back to the account view by clicking View Account Details. Step 3: Access Citation Builder Clients: Once purchased, the client can log in to Business App and find Local SEO in the left-hand navigation. Clicking Launch in the top navigation bar opens the Local SEO dashboard, where Citation Builder is available. Partners: In Partner Center, Citation Builder can be accessed directly from the client’s Local SEO product page.   Walkthrough of Citation Builder for an SMB Client Once inside Citation Builder, clients will see how their business profile and NAP data (Name, Address, Phone Number) are being submitted to data aggregators. Key Setup Steps for SMB Clients: Complete the Business Profile Ensure essential details are accurate: Business name Address Phone number Website Business category Keeping information up to date is critical for local SEO rankings. Data Submission to Aggregators Citation Builder automatically submits business information to TransUnion’s Neustar/Localeze and Foursquare. These aggregators distribute data to hundreds of directories, search engines, and mapping services. Tracking Citations As directories reference data aggregators, the business’s online citations will expand over time. Clients can track this by clicking View All Citations. Google cross-checks business details across multiple sources. Consistent information improves rankings and builds credibility. Businesses gain valuable backlinks from trusted directories, strengthening their SEO. It typically takes 6 to 8 weeks for data aggregators to process and distribute business information. Citation Builder operates continuously to: Maintain accurate business data. Protect against outdated or conflicting information. Refresh client NAP data every month. Making Updates: Clients can update business details (e.g., address or phone number) anytime in their Business Profile. Citation Builder will automatically push these updates to aggregators. By using Citation Builder, businesses ensure their online presence remains accurate, visible, and optimized for local search.

Note:As of February 21st, 2025, Customer Voice has become a legacy Vendasta product. Start using Reputation Management Premium to automatically collect reviews and NPS via email and SMS. Turn customer experiences into stars Online reviews are critical to the success of a local business. In fact, nearly 90% of consumers say they’ll only consider using a business if they have an average rating of 3-5 stars. Your clients know that it’s important to capture their customers’ feedback, but they need your help. That’s why you activated Customer Voice! With this new product, your clients have the power to gather customer experiences to boost online star power and drive more business. With just a couple of clicks, they can reach their customers via email or text, and collect reviews on the sites that are most important to their business.    Product description Customer Voice is a feedback tool that allows you to invite customers to leave reviews, boost online star ratings, and improve SEO. With just a couple of clicks, you can reach customers via email or text, and collect reviews on the sites that are most important to your business. Don’t forget to use the Customer Voice recommended email campaign in Partner Center to start generating hot leads!    

There are three places where you can connect a Google Business Profile account in the platform. Once you've connected a Google Business Profile account in one of these three areas, it will be connected in all of them. To authenticate a Google Business Profile account in Reputation Management: Go to the Listings tab of Reputation Management. Click the Google listing. In the dropdown, click View Possible Matches. Click Connect Google Business Profile. Log into your Google account and select a location (this location must be verified on Google). To authenticate a Google Business Profile account in Reputation Management Settings: Connect a Google Business Profile account in Reputation Management > Settings > Connect Accounts To authenticate a Google Business Profile account in Local SEO > Listing Sync: Go to the Listing Sync tab in Local SEO. Click Sync to fix Google on the Google listing source. Authenticate a Google account. Select a Google business listing. The Google account must already have access to this listing. Click Turn on Syncing to sync to the Google Business Profile within seconds. You must verify the listing in the Google Business Profile dashboard for changes to display on Maps, Search, and other Google services. Follow these instructions. Changes to location info via Business App or Partner Center will automatically syndicate to Google Business Profile! Contact support@vendasta.com if you experience any trouble completing the steps above.

How does the system identify relevant listings? We use Best Match – an algorithm that determines if a listing belongs to a business' profile. Best Match compares the anchor data (Name, Address, and Phone Number plus Website) to the information found on the listing, determines if a listing is worth considering, and then ranks the listing on how closely it matches the anchor data. A listing's page is determined as a "potential listing" if the best match score reaches a threshold. By default, this is 50% (140), but on some sources, we expect a better score or don’t expect as high a score. For example, X pages don’t allow users to enter much information, so its threshold is quite low. Whereas Yahoo! Local has a lot of information and is usually quite accurate, its threshold is rather high. If none of the listings returned in the search reach the threshold, there is no Best Match, otherwise, the highest-scored listing (or listings in the case of a tie) are the Best Match listing(s). The best match considers phone, name, city, zip/postal, and address independently and scores the match between 0% and 100% for each. Each type of data has a different weighting on the Best Match result: Phone: 1.00 Name: 0.55 City: 0.10 Zip: 0.55 Address: 0.70 A phone number has the most influence and the city has the least. A perfect score is 290, but if there are multiple listings above the threshold, all listings with scores greater than 90% of the listing with highest score will have a tie since a profile could legitimately have multiple listings on a site and any listings with such similar high scores are likely real listings. The match may also be dependent on if your Visibility settings are Strict or Relaxed (Partner Center > Administration > Customize > General Product Settings > Reputation Management > Listing Precision). Watch the video of these steps here. Note that if a listing has recently been updated, and information matches, but is still marked as red, it is because Best Match has yet to run. It should run shortly after the listing updates, and the red marking will disappear within 30m. What is the difference between Relaxed and Strict listing settings? Relaxed Visibility means that listings brought into Reputation Management, or displayed in the Citation Builder chart in Listing Builder will be marked as “Correct” when an exact match is found AND when a close match is found. For Addresses close matches include commonly abbreviated terms, for example, “St.” instead of “Street”, or “W” instead of “West.” Secondary Unit Designation will also be affected. For example, if the address on an Account has no Secondary Unit such as a suite number, and a listing has the same address, but also a Secondary Unit Designation, that will be considered a match. The system will also verify if the listing’s top-level website/domain is correct (i.e: www.vendasta.com) without looking at specific URL paths (www.vendasta.com/platform). The Relaxed setting is fine for most situations, but for optimal SEO businesses should choose Strict Visibility. Strict Visibility means that online listings will be marked as “Found” only when an exact match is discovered. Close matches will not be accepted. The system will mark a listing as “Found With Possible Errors” if it is listed as “ABC St.” instead of “ABC Street,” or “XYZ Cres.” instead of “XYZ Crescent.” The full URL must be correct as well. Strict Visibility is optimal for SEO. The casing will not be affected. Ex. Vendasta and Vendasta would still be marked as correct. Punctuation will be marked as incorrect, except for a period. Ex. Vendasta's and Vendastas would be incorrect. Vendasta Inc. and Vendasta Inc would be correct. All new partners are set to Relaxed Visibility by default. If you wish to change to Strict Visibility, in Partner Center > Administration > Customize > Reputation Management > Listing Precision. Watch the video of these steps here. 

This FAQ provides answers to frequently asked questions about Marketplace > Products. Where can I manage daily digest notifications for product activations? Within the top navigation bar on the right side of Partner Center, navigate to the Notifications icon  > Settings > Accounts > Daily Activity and deselect "Emails" as a platform wide or user level setting.   Can I change the 1-year commitment on a product? You can adjust the retail pricing and billing frequency (one-time, monthly, or yearly) for your clients to suit your billing strategy. In the product settings for a yearly billed product, you can update the retail price to reflect a monthly cadence. I.e. in Partner Center > Marketplace > Products > Local SEO > Add Ons > Listing Sync Pro Canada > Product Info > and set the billing period to Monthly. Please note that the wholesale frequency can't be changed. Example:  Citation Builder's wholesale price will be charged to you annually, even if you change the retail cadence to monthly. How can I automatically activate Standard products when an account is created? If you would like to automatically activate Standard products when an account is created, you can toggle "Automatic Activation" on for each product. Here's how:  In Partner Center, navigate to Marketplace > Products. Click on one of the following products: Local SEO, Reputation Management, Campaigns Pro, Social Marketing, Website, or Advertising Intelligence. Select "Product Info." Toggle on "Automatic Activation." If you change your mind while creating the account, simply uncheck the box next to the product you don't want to be activated. This activation process doesn't work for Bulk account upload through CSV and new account creation from the store. These actions usually don’t grant automatically charging customers, which is why it is disabled for these features. How do I disable auto product activation? In Partner Center, go to Marketplace > Products, then choose the desired product. Under the "Product Info" tab, toggle off "Automatic Activation." How can I rename products in the Marketplace? These settings can be accessed in Partner Center under Marketplace > Products: Go to the Marketplace > Products > Select the product, and click Product info, 'White-label Branding.' If a product is not white-labellable, this feature is not available. Turn on the toggle, add your preferred name, then click 'Save.' If you would like to learn more about the white-label products in the Marketplace, click here.

When a customer clicks on a Pro feature in Business App, they are prompted to upgrade from the Standard edition of the product to the Pro edition. Business App displays the Pro edition Manufacturer's Suggested Retail Price (MSRP) by default. This article provides instructions on how to set the retail price to a new value. Set retail prices A. Reputation Management, Customer Voice, Website, and Social Marketing B. Advertising Intelligence C. Local SEO  Reset retail prices Set retail prices A. Reputation Management, Customer Voice, and Social Marketing To set the retail price for a Reputation Management, Customer Voice, or Social Marketing product upgrade: Go to Partner Center > Marketplace > Products. Search for the product you want to set the retail price for. Click on the product name. Click on the Product Info tab. If applicable, select a Market. Click on the Lock icon  under the Retail Price heading. Set the retail price: Select a currency from the dropdown menu. Enter a retail price. Select a billing frequency from the dropdown menu. Click on the Unlock icon  to submit the new retail price. The new retail price will now appear in Business App. You have the option to reset the retail price to the default MSRP if desired.   Set retail price   B. Advertising Intelligence To set the retail price for an Advertising Intelligence product upgrade: Go to Partner Center > Marketplace > Products. Search for the Advanced Reporting product. Click on the product name. Follow Steps 3-7 in Section A. The new retail price will now appear in the Business App when a user clicks Upgrade to Pro in Advertising Intelligence. You have the option to reset the retail price to the default MSRP if desired.   Set retail price   C. Local SEO Within the Local SEO product, a customer can request an upgrade for Citation Builder or Listing Sync. Citation Builder Listing Sync Citation Builder To set the retail price for a Citation Builder product upgrade: Go to Partner Center > Marketplace > Products. Search for the Citation Builder product. Click on the product name. Follow Steps 3-7 in Section A. The new retail price will now appear in the Business App when a user clicks Upgrade now in the Citation Builder tab. You have the option to reset the retail price to the default MSRP if desired.   Set retail price   Listing Sync To set the retail price for a Listing Sync product upgrade: Go to Partner Center > Marketplace > Products. Search for the Listing Sync Pro product. Click on the product name for the location you want to set the retail pricing. Follow Steps 3-7 in Section A.  Repeat Steps 2-3 for each Listing Sync Pro product (each location). The corresponding retail price (based on the location of the user) will now appear in Business App when a user clicks Upgrade now in the Listing Sync tab. You have the option to reset the retail price to the default MSRP if desired.   Set retail price   Reset retail prices To reset a retail price to the MSRP: Follow Steps 1-5 in Section A. Click Reset to MSRP. The default MSRP will now appear in Business App.   Reset retail price

Businesses can connect Google Business Profile, Google Search Console, Google Analytics, Facebook, and more to Business App so that their most important business data can all come into one place.  To browse and manage integrations, navigate to Business App > Administration > Connections. Toggle between the Browse and Manage tabs as needed.  Connecting accounts is one of the most important steps to start seeing value in Business App and  services by providing the metrics that will prove their return on investment. Connections made here will power analytics in the Executive Report and Marketing Funnel. These connections are also shared with some foundational products like Reputation Management, Local SEO, Social Marketing, Website Pro, and more. Additionally, making these connections unlocks opportunities to automate workflows, such as requesting reviews at key moments and tailoring the customer journey post-purchase. By streamlining these processes, businesses can drive engagement, improve customer experiences, and maximize the impact of their marketing efforts. Learn more about connecting accounts to Business App here: Connecting social media accounts Connecting Google Analytics Account in Business App Connect QuickBooks in Business App Troubleshooting Facebook and Instagram connection errors

Long-Form Blog Content Overview The long-form blog content feature in Social Marketing PRO enables Partners and their clients to create, edit, and publish high-quality blog posts seamlessly. With AI-driven content generation, users can craft engaging and SEO-optimized blogs tailored to their brand and audience. These blog posts can then be published directly to a connected WordPress site. Key Benefits of Long-Form Blog Content AI-driven content generation ensures high-quality, relevant, and engaging blog posts. Optimized for SEO with trending keywords and user preferences. Seamless integration with WordPress for effortless publishing. Customizable blog outlines, tone, and length. How to Use the Long-Form Blog Feature Access Social Marketing PRO Open Social Marketing PRO. Connect Your WordPress Blog Before creating a blog post, ensure your WordPress website is connected by following the steps in Connect a WordPress Blog to Social Marketing PRO. Open the Blog Composer Click on the Create button in the Composer. Select Blog Post from the options. The Blog Post Composer will open. Define Your Blog Post Parameters In the Blog Post Composer, provide the following details: Goal of the Blog Post: Choose from five predefined goals or enter a custom goal. Topic: Describe what the blog is about. Keywords: Enter relevant keywords to improve SEO. Tone and Length: Specify the desired tone and length of the post. AI-Generated Blog Titles Once you enter the blog details, Social AI will generate several title suggestions. You can: Select one of the suggested titles. Write your own custom title. AI-Generated Blog Outlines Social AI will generate an outline based on your chosen title. Users can: Accept the suggested outline. Add, remove, or modify sections as needed. AI-Generated Blog Content Once the outline is finalized, Social AI will generate a full blog post. Customize Your Blog Post Users can: Edit the title and body content. Add images to enhance the post. Make formatting adjustments as needed. Schedule or Publish Your Blog Post Once satisfied with the content: Click Next to proceed to scheduling. Select your connected WordPress site. Choose an author and category. Schedule the post for a future date/time or publish immediately. Save the blog post as a draft if further revisions are needed. Manage Your Blog Posts Drafted, scheduled, and published posts will be visible in the Post Menu. Users can generate reports for blogs via the Calendar and Post Menu. Reports can be sent to clients for approval before publishing from the Post Menu. Additional Features AI Settings in Blog Composer Users can access AI Settings within the Blog Post Composer to: Update AI Knowledge sources. Modify Common Instructions for AI-generated content. WordPress Theme Considerations Once the blog is published, the WordPress theme will handle fonts, formatting, and images. Start creating your long-form blog content today in Social Marketing PRO!

Overview The WordPress Blog Connection feature in Social Marketing PRO enables Partners and their clients to seamlessly connect their WordPress websites, allowing blog content generated in Social Marketing PRO to be scheduled and published directly. This integration helps local businesses and digital agencies enhance their content marketing strategy, improve SEO performance, and increase organic website traffic. Key Benefits Enables seamless integration between Social Marketing PRO and WordPress. Streamlined content scheduling for improved efficiency. Helps improve website SEO and increase organic traffic. How to Connect Your WordPress Blog Access Social Marketing PRO Go to Social Marketing PRO. Navigate to Settings Click on Settings > Connect Accounts. Go to Integrations > WordPress Blog. Click the Add button to initiate the connection process. Download and Install the Blog Post Connector Plugin On the Add WordPress Blog page, download the Blog Post Connector Plugin. Open your WordPress Admin Dashboard. Navigate to Plugins > Add New Plugin. Upload the downloaded plugin file. Click Install Plugin. Once installed, activate the plugin. Generate and Enter Access Token After activating the plugin, go to Settings > Blog Post Connector. Copy the Access Token or generate a new one. In Social Marketing PRO, go to Connect Accounts > WordPress Blog > Add New. Paste the copied Access Token and enter your Website URL. Click Save to finalize the connection. Verify the Connection Once saved, your WordPress Blog will be successfully connected to Social Marketing PRO, allowing you to schedule and publish blog posts effortlessly. Points to Remember The Blog Post Connector Plugin is only compatible with WordPress websites. A website cannot be connected to multiple Social Marketing PRO accounts simultaneously. A valid Website URL and Access Token are required for a successful connection. Start connecting your WordPress blog to Social Marketing PRO today!

To create a 'My Listing' Page 1. Enter company information Open Local SEO > Go to the 'My Listing' tab > Manage My Listing > Business Profile and complete the business profile. Various pieces of information will appear on the listing. Changes to the General Information will also push to other products. 2. Select a theme My Listing tab > Themes is where you can select the style of the listing. The 'My Listing' Page theme is the default and the most popular. It’s responsive, so it will adapt to different screen sizes. The Responsive theme will also adapt to different screen sizes, while Short Mobile or Tall Mobile are designed primarily for smartphones. 3. Customize the branding Upload your logo, favicon, and iPhone/Android Shortcut Icon.If the business is home-based or service-based, you can select the information that you would like to hide from the listing. If you would like to upload a background image, ensure they are the specified size. Background images will only appear when the device is the corresponding size. On alternate-sized screens, the background color will appear instead. 4. Customize the domain Customize the end of the hostname URL (a.k.a. the "slug"). Enter your preferred wording and click Save. The mobile redirect script will automatically redirect mobile users to your mobile site when they try to access the full website. Your webmaster must enter the script in the HTML of your full website for the re-direct to occur.Add the URL for your full website, if available. A link will be posted on the listing to the Full Website. 5. Update the home page Go to the My Listing tab > Pages and click Edit beside the Home page. Fill in the fields as you would like them to display on the site. Although Meta Keywords are not commonly used by larger search engines, you can enter site keywords, separated by a comma. The Meta Description is the 2 lines of text that appear below a site when you do a web search. Your Meta Description should be limited to 155 characters and contain a descriptive, keyword-rich summary of that page. Each page of your site should contain a unique Meta Description. Click Save. 6. Create additional pages. Click a page type to create a new page: Images: Create image gallery-like pages for the website Contact: Create a page where visitors can contact the business. Coupons: Create a page dedicated to promotion coupons. Choose the start, end, and expiry dates, and select a suitable image for each coupon. Videos: Create a dedicated videos page where you can embed videos from any online video source. Videos need to be hosted on a video hosting platform such as YouTube, Vimeo, etc. The video host that you choose needs to produce videos suitable for mobile (mp4). Custom: Use this tab to create custom pages that are not covered under any of the remaining categories. Enter the order in which you would like the page to appear on the main website menu. Fill in all mandatory fields and as many other options as possible. Click Create Page. Repeat these steps.

With the Organic Keyword Ranking section in the Snapshot Report, your salespeople can uncover the top organic keywords that their prospects are currently ranking for. To get more customers, your prospects need to show up at the top of local search results, and SEO helps your prospects do exactly that. When their website is optimized for search engines, they’ll be more likely to attract new customers. The Organic Keyword Ranking section gives your salespeople the power to: Highlight the best SEO opportunities for their prospects Position themselves as trusted SEO experts Ultimately sell more SEO solutions How does organic keyword ranking work? When your salespeople create a Snapshot Report, the platform will automatically scan the prospect’s website for the top keywords in our database. Under the "SEO" category of the report, your salespeople will then see the top five keywords that the prospect is ranking for. Each keyword will be highlighted: Competitiveness: How difficult it is to appear in the top Google search results. Rank: The position of your prospect’s website in Google Search. Local Searches: The estimated number of searches per month in the prospect's country. Global Searches: The estimated number of searches per month across Google. Organic keyword ranking is available to all partners in the U.S. and Canada.

Why was my existing listing not found? If you've just created a new listing on a site, Reputation Management should pull it in on its next search. Alternatively, you can add it to Reputation Management manually by selecting View Possible Matches under each site and then pasting the URL of your listing. After submitting this link, it may take up to 48 hours for the listing to appear in your Listings list.   It is also possible that we are experiencing issues with a specific source. When a listing source updates its website, there are often changes we need to make on our end to accommodate them. Please take a look at our Disruption Notices to see if there are current issues with any sources. Why was my existing Google Maps listing not found? Reputation Management will automatically search Google Maps to display listings that it believes may belong to the business entered. Occasionally, however, our system will not pull in the Map for that specific listing. This generally happens for one of two reasons: The information provided in the Business Profile is not similar enough to the information on Google Maps as per Best Match. The listing was created recently and should be automatically pulled in during Reputation Management's next search. In both of these cases, you can manually add the listing to Reputation Management.  Steps to follow: Launch Reputation Management > Go to Listings tab > Primary Listings Locate Google on this page > click on the row to expand it Click on View Possible Matches This will open a window that allows you to search for your business. Once the business name and address have been entered, the system will return the results that it believes are closest to the data entered. If the business you are searching for does not appear after entering the full business name and address as displayed on Google Maps, there is likely a setting on the listing that is preventing the search tool from locating the Google Maps for the business. In the majority of cases, the business's street address has been suppressed due to being a service area business, and Google is preventing the Map from surfacing. If the business owner disables the suppression of their Google Maps listing, our system should be able to pull the listing in. Unfortunately, if the business is unable to have its street address appear on Google Maps, our system will be unable to retrieve this listing. Alternately, authenticating the business's Google Business Profile account by Connecting Google Business Profile within either Reputation Management or the Local SEO product will allow the system to attempt to pull in the Google Maps listing, regardless of whether the address is suppressed.

Sync your client's business listing information to Apple directly from Local SEO Pro Syncing your client's business with Apple through Local SEO is a great way to ensure the business information is accurately represented on Apple Maps and other Apple services. This integration helps businesses enhance their visibility and reach millions of potential customers using Apple devices.  Why are Apple Listings important?  Increased Visibility: Apple Maps is used by millions of people daily to find businesses and services. By listing your business, you increase the chances of attracting local customers. Accurate Information: Ensuring your business details are correct on Apple Maps helps potential customers find you easily and trust the information they see. Enhanced Features: Apple listings synced through Local SEO allows businesses to add additional details like logos, cover images, and custom action links to their listings, making them stand out. How do Apple Listings Work? Data Synchronization: We send your business information to Apple, ensuring only the most recent and accurate data is included. This helps maintain the integrity of your listing. Confidence Score: Apple uses a confidence score to determine the accuracy of the data. If the confidence score is high, your information is more likely to be displayed prominently. Apple verifies data against the business website, so make sure the website is up to date before syncing to Apple.  Automatic Updates: Changes to the Business profile are pushed to Apple automatically, keeping your Maps listing up to date.  How to start syncing with Apple  1. Navigate to Partner Center > Accounts > Manage Accounts > Select an account (The account must have Local SEO Pro). 2. Go to the Listing Sync tab.  3. From here, you will see the Apple card.  Please note that Apple does not accept Service Area Businesses.   

Image Requirements Format: JPG, PNG File size: 10KB-5MB Logo Recommended resolution of 250:250px (min 120:120px; max 5200:5300px) Primary Photo Must have an aspect ratio of 16:9 Recommended resolution of 1080:608px (min 480:270px; max 2120:1192px) Ensure that your Primary Photo is in focus, well-lit, and does not feature excessive filters or alterations More Photos Photos added to the More Photos area of the Business Profile will be synced out to Google Business Profile (GBP) if sync is on for a connected GBP. We will not remove photos if we do not have the same photo in More Photos that already exists on GBP. This information can also be found by navigating to Local SEO > Listing Sync > Click on Google > What data is synced to Google? 

Our team uses Google-managed SSL certificates and these are applied to the login portals - Business App, and Partner Center. Outside of that, we do not currently auto-uplift those certificates in the individual apps such as Reputation Management and Local SEO as they would be behind those login portals. On a case-by-case basis, the Technical Team can assist with securing the URL to uplift to HTTPS using Postman. Please reach out to Support on Demand (support@vendasta.com).

You can configure what happens when a customer requests to upgrade a Standard product in Business App. By default, when a customer wants to upgrade, they are prompted to submit an order form for the Pro product edition. Other options include: having the salesperson reach out to the customer and upgrade them to a different product or package OR upgrading to a custom package. To configure the upgrade path: Go to Partner Center > Marketplace > Products. Click on one of the following products: Reputation Management Customer Voice Social Marketing Website Local SEO Advertising Intelligence Click on the Product Info tab. In the Upgrade Path section, select whether you would rather have customers upgrade through an order form, salesperson, or custom package. For setting the upgrade path to Upgrade to a custom package, follow these instructions. When Upgrade to a custom package is selected, you can select your custom package(s) from the drop-down menu. You can also click the button: Custom modal content to customize the content your clients will see when they click on an upgrade button.  When Contact a Salesperson is selected, after your customers click on an upgrade button in the product, they are directed to a page where they can send a message to the assigned salesperson.