Showing results for "SEO"

When we set up your white-label, we will ask you about your preferences for the URLs your clients, prospects, and salespeople will see. Note: Custom domains are only available with certain subscription tiers. Speak to your account manager for more information. There are two options: Option 1: Default URLs Predetermined domains with a customizable subdomain. Partners typically choose this option if they do not already own a domain or they simply need to get started immediately. Here are some examples: Reputation Management: [partnername].steprep.com Social Marketing: [partnername].socialsmbs.com Local SEO: [partnername].pdqs.mobi Business App (client dashboard): [partnername].smblogin.com The square brackets indicate the words you can change. Option 2: Custom URLs Fully customizable subdomains and domains. Partners typically choose this option if they already own a domain as well as access to its DNS settings. If you choose this option, please tell us your preferred domains for each product. You can customize the subdomain as well as the domain (as long as it is a domain you own). To give you some ideas, our partners typically choose the following formats: Reputation Management: [reputation].[yourURL.com] Social Marketing: [social].[yourURL.com] Local SEO: [m].[yourURL.com] Business App (client dashboard): [login].[yourURL.com] Partner Center: [CRM].[yourURL.com] The square brackets indicate the words you can change. Fill in this form to send us your preferences, after which we will email you TXT and CNAME records, along with instructions on how to enter them into your DNS settings.

The Multi-Location Business App is available to Vendasta Partners on certain subscription tiers.  Insights on all your businesses, in one place. Multi-Location Business App is a roll-up of Reputation, Listing, Google Business Profile, Social, and Advertising analytics to allow Brand Managers to monitor and improve their franchise’s online SEO. Multi-Location supports the ability to oversee thousands of franchise locations, giving your team the ability to quickly organize important digital marketing metrics so you can easily see how all your locations are doing compared to each individual location. See the big picture with insights: Custom date picker, to compare current performance to the previous period. Visualize data in trendlines, sortable tables, and interactive maps. Filter by geographic region. Find the outliers: Each business is given a comparative grading, against other businesses in the brand. Colors indicate the best and worst performers, allowing you to identify outliers. Use table sorting and filters to find successes and issues. Quickly access common workflows: Respond to and manage reviews for all locations. Manage and correct listings for all locations. Drill down into single locations to access products, view account details, and examine the single-location executive report. Create and publish Facebook posts for multiple locations in one go. Currently supported metrics: Reviews (requires ‘Reputation Management’ for each location) Listings (requires ‘Reputation Management’ or ‘Listing Sync Pro’ for each location) Google Business Profile (requires free authentication for each location) Social Posting (requires 'Social Marketing' for each location) Advertising (required 'Advertising Intelligence' for each location) Note: For accounts that don’t have Reputation Management or Listing Sync Pro enabled, Reputation and Listing Data can also temporarily be pulled in for 7 days by running a Snapshot Report for each location. How to set up Multi-Location Business App To begin, you first need to create a Multi-location Group - there are 2 ways to do this.       A) In the Partner Center > Navigate to the Businesses tab > Multi-location Groups; click on the Create Group button Enter the Group Name, Market(if applicable), and Location > Click on Create Group Click on Add accounts > Click on the + sign next to each of the accounts you intend to add to the new Group (there's an option to also create Sub-groups) Note: If you want to create sub-groups, you will need to create at least one sub-group before adding accounts to the Multi-Location Group. If no sub-group has been created, then the option for creating sub-groups is not available after adding accounts.      B) Start by creating a list of all the businesses you’d like included in this Group: In Partner Center > Businesses > Accounts, use the search or the filters to narrow the results down to the businesses you want to add to the list. Then select the button labeled Add x to List at the top right, and create a new list. You can also add businesses one at a time, by selecting ⋮ next to the Account and then, “Add to List”. Next, when your list is ready, create a Group from the list: In Partner Center > Businesses > Lists, select the ⋮ on the list you’ve created, and then choose “Create Multi-location Group” Decide on a name (This name will appear in Business App to all users) and choose to organize by geographic region, unless you’ve set up specific tags for each location and would like to have sub-groupings based on tags. Give users access to view Groups in Multi-location Business App In Partner Center > Businesses > Users, find (or create) the user you’d like to grant access to. Select the ⋮ on that user, and choose “Edit Permissions” At the top of the Permissions page, select the second tab called “Groups” Select the “Add Group” button on the right. Select ➕ on all groups this user should have access to, so they become ✅ TIP: Create yourself as a user, and give yourself access to all Groups you’ve created, to make it easy to log in and review them in the future. Note: Associating a user with a group will grant them access to all products enabled for a business in that group. View Multi-Location Business App at any time by impersonating a user that has been granted access to a Group.  To impersonate, find a user in Partner Center > Accounts > Manage Users, select the ⋮ and choose “impersonate”  (You can also tap ‘/’ on your keyboard while in Partner Center to quick search for a user to impersonate) Your clients can view it by logging into Business App, once they’ve been granted permission. Once logged into the Business App, in the top left, choose “Switch Locations” to navigate from the single-location Business App to the Multi-location Business App. Select the Group. You’ve made it! 

This article breaks down each section of the Executive Report in an easy-to-understand format. The Executive Report is the client’s single source of truth for the state of their online presence. It gives clients a rollup of everything happening across their digital marketing channels week-to-week, or month-to-month. This report is white-labeled, so it's automatically generated under your brand. This automated report gives clients a first-hand look at the return on their investment—it’s a great way to build trust, position yourself as an expert, and show how you’re delivering results each month. Why is the Executive Report important? Give your clients relevant, personalized, actionable data at the right time. The Executive Report is your secret weapon for engaging with your clients, continually proving your value to them, and retaining them for longer. Our study revealed that partners who use the Executive Report and connect a data source like Google Business Profile see a 51% increase in client retention rates over 24 months compared to those who do not use the Executive Report.By receiving proof-of-performance reporting consistently, you are providing your clients with evidence of the value you bring to their business and engaging them in your Business App offering. When is the Executive Report sent out? The Executive Report processes a lot of data. While we do our best to ensure it's ready to go at month's end, you may notice a 2-3 day delay before receiving your monthly report. When the Executive Report is received, it will contain data for the entire month. The monthly Executive Report usually goes out between the 1st - 3rd days of each month. The weekly Executive Report is sent out on Mondays. The Executive Report may be sent outside of business days as it recognizes the start of each month, not specifically Monday-Friday. NOTE - Accounts with active products generally trigger Executive Reports to be sent, however, for accounts with only Local SEO active, users will not receive any Executive reports if they don't have any changes in data as changes in the data are needed for a new executive report entry. If there are no changes from the previous month for any specific section of the report, the section will not populate the report for the current month. When is new data updated in the Executive Report? New data appears in the Executive Report automatically when supporting products are activated on an account, and some time has passed to allow for the ingestion of data. Times to get data vary based on the product.We support custom data integrations via API. If you have a database that you’d like to connect to the Executive Report, you can work with your Account Manager for a custom integration via our Marketplace APIs. What does the Executive Report look like? What Products are included in the Executive Report? Products that push information to the Executive Report include: Reputation Management Local SEO Google Business Profile (via Local SEO) Website Pro Advertising Intelligence Google Ads (via Advertising Intelligence) Facebook Ads (via Advertising Intelligence) Social Marketing Google Ads Robot Marketgoo Metricool SEO Network Instant Website with Facebook Sync PinnacleCart Google Ads for Small Businesses SiteGlue AI Starter SiteGlue AI Pro Alpha SEO - Full-Service SEO QuickBooks What data does the Executive Report contain? The Executive Report makes it even easier to show clients everything you accomplish for their business, month after month. Features include: More products and more key performance indicators from across the marketing stack, including Reviews, Listings, Social, Website, SEO, and Advertising. Most apps that are active on the account push data to the report. Short-term changes and long-term trends. Compare metrics week-over-week or month-over-month, and use long-term trends to contextualize changes over time, e.g. “You may have received fewer website visits from Google Maps this week, but since you’ve started working with us 6 months ago, your website traffic has more than tripled.” An automated email with relevant highlights is delivered to your clients at the beginning of every week, month, or both. No sign-in is required to view the report, and it’s mobile-responsive, so your clients can view the report from any device. Immediate value on day one After running a Snapshot Report or authenticating a Google Business Profile, useful personalized data will appear in the report in the Business App within 5 minutes. White-labeled with your logo and branding in both email and Business App. Who can receive Executive Report emails? By default, the Executive Report email will be sent to Business App users under these conditions: Users on accounts with active products that push data to the report, and Users on accounts that have authenticated Google Business Profile or Advertising Intelligence metrics. Viewing and Understanding the Executive Report On the top-right, you can choose your date range. In Single-Location Business App – Defaults are weekly or monthly reports. You can also choose a completely custom date range. Quick navigation to a certain section in the report is possible by clicking on a category icon in the header of the report, or by choosing from the drop-down menu in the navigation header. Quick navigation to a certain section in the report is possible by clicking on a category icon in the header of the report, or by choosing from the drop-down menu in the navigation header. How can Executive Reports be customized? At this time you cannot customize the Executive report. There is an option to rearrange the sections as a Partner Center Admin, however, you cannot edit or remove sections from the report. How can Executive Report notifications be turned off? Notifications can be enabled or disabled from Settings, Notification Settings, and Business App. Notification and Sample for Executive Report By sending your clients an email notification about their Executive Report, you are prompting them to visit and engage with their Business App, understand where they are performing well and where they should improve, and from there they can take the proper actions, such as an upgrade to a paid product or service with you.When a client receives an automatic notification that their Executive Report is ready, they’ll receive a personalized email that identifies the business’s highlights and areas for opportunities. This will prompt the client to see where they are winning and what areas need improvement. The call-to-action is for the client to view their Executive Report, which re-directs them to their Executive Report in their Business App. They do not need a login to view their Executive Report, but if they click on any button within their Business App, the client will be prompted to log in.

Citation Builder in Local SEO provides clients with proof of performance and citation growth tracking. This feature enables clients to see how their business citations are increasing over time, reinforcing the value of maintaining accurate and consistent business information online. Businesses outside of the United States are unable to purchase Citation Builder to grow their online citations. However, they will still see the reporting outlined below. This means non-US businesses can employ other tactics to improve their online presence and this product will still report on the growth of their online citations over time.   What Reporting is Displayed within Citation Builder? Citations play a critical role in local search rankings. A citation is created whenever a business’s name, address, or phone number (NAP) appears online. Each new citation helps improve local visibility and enhances search engine rankings on platforms like Google and Bing.  The reporting featured in Citation Builder enables clients to monitor their growing citation presence in real-time. The longer they keep the product active, the more citations their business accumulates, helping establish greater trust with search engines and potential customers.   How Does the Reporting in Citation Builder Work? Citation Builder offers comprehensive reporting to help clients assess their citation status and performance over time.  The reporting features include: Citation Growth Tracking: Displays the total number of citations created since the product was activated. Provides a breakdown of new citations added over time, helping demonstrate the impact of ongoing citation management. Citation Distribution by Source (“View all citations”): Lists the directories, review sites, and aggregators where citations have been published. Highlights key sources that contribute to the business’s online presence. Citation Syncing Status & Accuracy: Evaluates how consistent the client's NAP information is across various platforms. Identifies inconsistencies and provides insights into which citations need updates to improve local SEO rankings. By leveraging the Citations Page, clients gain clear visibility into their citation-building progress, allowing them to maintain a strong online presence.

In this article, we cover how Citation Builder helps businesses manage and optimize their online presence by ensuring accurate and consistent business data across key directories, review sites, and search engines. You'll learn about the importance of local citations, how Citation Builder submits data to major aggregators, and the benefits of using this tool to improve local SEO and online visibility.   What Are Local Citations and Why Are They Important? Local citations are online sources that provide essential details about a business. These typically include: Address Phone number Business description List of services Operating hours Website link Citations appear across various platforms, such as: Online directories Review sites Event sites News and blog sites (also known as citation sites) Citations play a crucial role in local SEO by improving a business's visibility in search engines like Google Local and Google Maps. Search engines compare the business information found in citations with their existing data. When this information is consistent across multiple sources, search engines gain confidence in the business's legitimacy, improving its ranking in local search results.   How Can Citation Builder Help? Citation Builder, a Vendasta product, helps partners and agencies manage and optimize their clients’ online presence by ensuring accurate, complete, and widely distributed business data. With Citation Builder, partners can provide automated listing updates and SEO benefits to their SMB clients. Citation Builder submits business data to two major data aggregators: TransUnion's Neustar/Localeze Foursquare These data aggregators collect and distribute business information to hundreds of directories, review sites, and search engines. Additionally, their data powers various applications, including personal navigation systems. In North America alone, over 300 online sources rely on these aggregators for business information. Citation Builder benefits both single-location businesses and multi-location brands by ensuring their information is accurate and consistently updated across multiple platforms. Data Submission and Distribution: Citation Builder submits business data to these aggregators through an in-house connection created by the Vendasta team. Data aggregators distribute business information to online directories, review sites, and mobile applications, ensuring widespread visibility. Businesses benefit from this network effect, as data aggregators shares updated business information to a broad range of sites. Key Considerations: Citation Builder automatically submits business data to TransUnion's Neustar/Localeze and Foursquare, ensuring broad coverage across key platforms. The data aggregators are paid by Vendasta to distribute business data, allowing businesses to leverage this extensive network. TransUnion’s Neustar/Localeze will report back to the business when their data has been accepted and updated. It will also report back when data has been accepted and updated on key sites, including Bing and Apple Maps. Foursquare is a submission-only provider—Vendasta submits business data to Foursquare, but does not actively monitor changes on that platform.   What Are the Benefits of Citation Builder? Vendasta's research on 100,000 local businesses in North America shows that the average business has 68 online citations. However, phone numbers are accurate in only 76% of these citations. This discrepancy is significant because over 65% of consumers search for local business information online, and incorrect citations can lead to lost customers. Citation Builder helps partners ensure their clients’ business data is accurate and optimized for local SEO. Key Benefits: Improves Data Accuracy: Automatically submits verified business data, reducing inconsistencies and errors across platforms. Enhances Business Visibility: Ensures business data appear in major directories, increasing online presence. Adds Rich Business Information: Unlike public business records, which may be incomplete, Citation Builder allows businesses to provide enhanced details such as services, payment methods, and photos. Supports Long-Term Data Management: Maintaining accurate citations is an ongoing process—Citation Builder helps businesses sustain consistency over time. Strengthens Local SEO: Google’s web crawlers find consistent information across multiple sources, increasing confidence in the business’s legitimacy. High-quality backlinks are created, improving search engine rankings. The "Citation Effect": Citation Builder reinforces a business's credibility by ensuring its information is replicated accurately across multiple online sources. This leads to: Greater trust from search engines, leading to improved local search rankings. Better SEO performance, as multiple referring sources direct users to the business’s website. By leveraging Citation Builder, businesses gain a competitive edge by ensuring their online presence is both accurate and highly visible. Vendasta Partners can leverage this as part of their service offering.

What are Citations? Citations are mentions of your business name along with another piece of business data (phone number, address, website, etc), and are key in search marketing optimization. Accurate citations help people discover your business, resulting in more web, phone, and foot traffic, which can convert into transactions. When search engines like Google rank listings, they consider factors such as: Number of citations Accuracy and consistency of data in citations Authority of websites where citations appear The citations tab in Reputation Management allows your customers to: Monitor all citations pulled in for their business Link to the source to view the full citation Vendasta uses the following method for searching for citations: We search for various combinations of NAP data to search more effectively  A search will be run each week so that there is not a large spike in citations, and we continue to find some over time.  Pages that are found, which are not already listings, become citations. Note that a citation may include a page on the business website if two or more of these conditions exist (phone number + business name or address) When a business has many listings with consistent listing data, they build a “Citation Effect.” Two primary positive outcomes occur from this effect: Google’s WebCrawler finds the same information in multiple places, adds more confidence to their business data, and Good backlinks are created, with more sources that refer to the business’s website, which creates better search engine optimization, or SEO. Citation Builder helps to get the business's information out to the four data aggregators, from which many of these smaller directories will pull information. This will help increase the number of citations over time.

What are SMART Keyword Suggestions?  With Local SEO Pro, you can track SEO ranking on up to 15 keywords of your choosing in Google organic search and Google Maps, but choosing the right keywords to track can be challenging. Suggested keywords will help you track the terms that matter most to help your clients stand out in local searches and gain an edge over competitors. How do SMART Keyword Suggestions work?  We use a business website to find seed keywords to explore relevant alternatives. We then consider both competitiveness and search volume to show which additional keywords a business could explore to get found in local search results. They can be found by navigating to Local SEO > Keyword Tracking > Add Keyword.  FAQs Q: Why do we require a website in order to be able to provide SMART Keyword Suggestions? A: We require a business's website to provide precise keyword suggestions for the following reasons: Data Accuracy: It analyzes real-world search behavior tied to a specific website, ensuring relevance. User Intent: Examining the website helps understand what users seek, aligning suggestions with intent. This allows it to suggest keywords that align precisely with what users are seeking, increasing the likelihood of attracting the right audience. Search Expertise: The specialized algorithms ensure accurate keyword suggestions, unlike general language models. Comprehensive Keywords: It offers a wider range of industry-specific keywords. Q: Why are these “smart” keyword suggestions? A: Our suggestions are intelligently provided for this specific business and provide additional details to help a business determine if this would be a good keyword for them to try and rank for, such as competitiveness and search volume for the particular keyword.

Partners can disable the editing of keywords for Business App-only users. As a Partner Center user, You will still Be able to use the edit keywords button in your client's accounts when this is disabled. Note: By default, this setting is enabled, allowing clients to edit their keywords. To disable the editing of keywords, navigate to the Local SEO Admin Dashboard by going to Partner Center > Marketplace > Products > Local SEO > Admin View.  From the dashboard, select Product Settings > Toggle Off "Allow SMBs to edit keywords".   

What is the Business Profile?  All Local SEO users have access to a Business Profile tab in the product. This tab gives you and your clients the ability to edit business profile data within the Local SEO product. We've also added exciting new fields and attributes such as Special Hours (Holiday hours) and category-specific Google attributes. We also have "More Hours" available now which allows you to set things like delivery hours, drive-thru hours, etc. How will syncing of the Business Profile work?  Any account with Local SEO, a Listing Sync Pro add-on, or Citation Builder can sync out Special Hours and category-specific Google attributes. These new fields can be found under the "Hours" and "More" tabs respectively. Special Hours is great for setting things like holiday opening hours and letting customers know about special exceptions to your regular opening hours. Google attributes allow businesses to share details about their business with potential customers. Adding these attributes can allow a business to show up in search results when people search for places with those attributes on Google Search and Google Maps. Since Google attributes are category-specific, your clients will see different sets of attributes.   

This article outlines the differences between the Standard and Pro product editions for the Standard product suite. Reputation Management Reputation Management allows you to monitor and manage every aspect of a local business's online reputation—including reviews, listings and mentions. Feature Standard edition Pro edition Manage reviews Includes reviews from Facebook, Google, and My Listing Includes reviews from all sources, based on Partner configuration Respond to Google and Facebook reviews in-line ✓ ✓ Review response templates Use, edit, or delete all system default templates Use, edit, or delete all system default templates + add unlimited custom templates Review Display Widget ✓ ✓ Review statistics ✓ ✓ Monitor listings Includes listings from Facebook and Google Includes listings from all sources, based on Partner configuration Google Q&A ✓ ✓ Citations   ✓ Listings statistics   ✓ Competition   ✓ Mentions   ✓ Social monitoring   ✓ Customer Voice Customer Voice allows you to gather customer experiences to boost online star power and drive more business.    Feature Standard edition Pro edition Create customers Unlimited Unlimited Send email review requests 15 emails/month Unlimited Bulk send review requests   ✓ Customize and display Review Generation Widget ✓ ✓ Sources to request reviews on Includes Google, Facebook, and My Listing Includes all sources, based on Partner configuration Customize and save review request templates Limit of 1 Limit of 40 Option to purchase SMS add-ons   ✓ Send an automated follow-up email   ✓ Email signature widget  ✓ ✓ Mobile Kiosk   ✓ Social Marketing Social Marketing allows teams and individuals to manage local businesses’ social media accounts in a scalable and transparent way.   Feature Standard edition Pro edition Social profiles Includes Facebook and Google Business Profile Includes Facebook, Google Business Profile, X, Instagram, and LinkedIn Scheduled posts  20 posts  *at one time Unlimited Calendar view ✓ ✓ Drafted posts  ✓ ✓ Post Performance analytics ✓ ✓ Social audience analytics ✓ ✓ Link tracking   ✓ Customer posts   ✓ Leads   ✓ Interesting content (RSS feeds)   ✓ Create social content and images using AI   ✓ Use AI to create up to 5 posts at once using just one topic   ✓ Provide AI with additional business or branding instructions to generate content   ✓ While the Social Marketing App supports connecting multiple locations on most networks, the number of connections is limited by social networks.  Below is a table of how many accounts can be connected based on edition.   Facebook X LinkedIn Instagram Google Business Profile Standard 1 - - - 1 Pro 5 4 4 1 1 It is recommended to have a Social Marketing App activated for each individual location, due to the unique content policies followed by the different social media platforms.  Local SEO Local SEO allows you to introduce business owners to online presence management.   Features Local SEO Local SEO Pro Citation Builder Listing Sync Pro  My Listing (free landing page) ✔ ✔ ✔ ✔ Citations reporting ✔ ✔ ✔ ✔ Google Business Profile Insights ✔ ✔ ✔ ✔ Keyword Reporting metrics ✔ ✔ ✔ ✔ AI-powered business description ✔ ✔ ✔ ✔ Sync to Google & Facebook ✔ ✔ - - Sync to Google, Facebook, Apple, Bing, X, Instagram - ✔ - - Sync to 30+ additional sources - - - ✔ Sync to TransUnion, Foursquare, and Neustar - - ✔ - Protection from third-party changes - ✔ - ✔ Ability to suppress duplicate listings - - - ✔ Local SEO grid - ✔ - - Keyword refresh rate monthly weekly  - - AI-powered keyword suggestions (coming soon) - ✔ - - Advertising Intelligence Advertising Intelligence brings your clients’ ad campaigns under one roof so you can see what’s working across various platforms.  Feature Advertising Intelligence Advanced Reporting Bring Facebook Ads and Google Ads under one roof ✓ ✓ Easy to use and understand ✓ ✓ Delivers the most important metrics ✓ ✓ Individual campaign details (Deeper analysis into campaigns)   ✓ Customize date range to discover trends   ✓ Campaign funnel & objective   ✓ Keyword and ad analysis   ✓ Website Create a beautiful website that is hosted on an incredibly fast, secure, and easy-to-use platform — it's all possible when you combine the Google Cloud Platform with WordPress. Feature Standard edition Pro edition Backups 2 Unlimited Access to the WordPress Dashboard ✓ ✓ Access to phpMyAdmin ✓ ✓ Access to STP ✓ ✓ Free SSL certificate ✓ ✓ PHP Logs ✓ ✓ Connect Google Analytics  ✓ ✓ Staging Environment   ✓ Custom Domains   ✓ Create Staging from backup   ✓  

Listing Sync Pro syncs a business's name, address, phone number, and website to 40+ business listing sites, with the majority of those sites updating instantly.  Citation Builder syncs the same business info to the three major data providers: Transunion, Neustar (Localeze), and Foursquare. These listings get updated in approximately three weeks. The data providers are then referenced by over 300 online listing directories, which update their listings at various points in time. Put simply, Listing Sync Pro provides quicker—often instant—results to a network of 40+ listings, while Citation Builder provides results over time to a wider network of over 300 listing sites.   Listing Sync Pro Citation Builder Syncs name, address, phone number, and website ✓ ✓ Syncs to: 40+ reputable listing sites, including Facebook, Google Business Profile, Bing Maps, and Instagram Three major data providers—TransUnion, Neustar (Localeze), and Foursquare. Instant syncing capability ✓ X Citation Builder and Listing Sync Pro are complementary offerings that can be purchased independently, however, taking advantage of both services would ensure greater distribution of accurate listings and citations across the Internet. This extensive network of listings and citations will boost your clients’ chances of improving their local SEO.

You can find the SaaS Metrics dashboard by going to Partner Center > Metrics. The SaaS Metrics dashboard displays the metrics that matter most for your business. Each day, you can use these metrics to track engagement across your sales team and clients, identify popular products and services, monitor revenue growth, and more. Each top-level metric card also leads to a more detailed breakdown of the data that informs it.  What is Gross Marketplace Revenue?  The estimated gross revenue that you have brought in via the products in your Marketplace. How to use Gross Marketplace Revenue This metric indicates comparative progress month-over-month. Use this metric to track growth in your revenue as you introduce new products and services to your Marketplace. How to move this metric Gross Marketplace Revenue = Product Retail Price * # of Products Sold Driving all of the other key metrics provided in your SaaS Metrics Dashboard will help influence your overall revenue.  Note: The revenue reflected in this chart is derived from the set Retail Price of your Marketplace products. By default, the Retail Price is set by the vendor (MSRP). If you are selling a product at a different price, make sure to manually set your Retail Price so that this chart will display more accurate data. Further insights Click View further insights at the bottom of the Gross Marketplace Revenue card to see the following second-level metrics:  Gross Marketplace Revenue (breakdown)  Revenue by App Revenue by Market Average Revenue per Paying Account (ARPPA) What is (ARPPA)?  The estimated monthly revenue brought in per paying account. How to use (ARPPA) ARPPA is valuable for comparing groups or cohorts of accounts per month. Use this metric to understand how much each account contributes on average to your total revenue. This metric can also be used to spot trends in account expansion or contraction, evaluate your pricing plans, and understand how your revenue is evolving over time. How to move this metric ARPPA = (Product Retail Price * # of Products Sold) / # Of Accounts With A Paid Product Increasing your clients’ basket size can help drive their revenue as well. In addition, selling your clients higher-priced products, like an SEO solution, can influence this metric. Note: The revenue reflected in this chart is derived from the set Retail Price of your Marketplace products. By default, the Retail Price is set by the vendor (MSRP). If you are selling a product at a different price, make sure to manually set your Retail Price so that this chart will display more accurate data. Further insights Click View further insights at the bottom of the Average Revenue per Paying Account card to see the following second-level metrics:  Monthly Recurring Revenue (MRR) Total Paying Accounts Top ARPPA Contributor Average Basket Size What is Average Basket Size?  This metric indicates the average number of paid products active on accounts with at least one paying account.  How to use Average Basket Size The higher the basket size, the more solutions your customers are purchasing. A high basket size indicates that you are generating revenue expansion from your existing clients through add-ons, upsells, or cross-sells. Note that this metric only tracks active paid products. An account with one paid product and three free products will have a basket size of one.  We recommend aiming for an average basket size of around four products per paying account. Our recent research shows that selling a client one product has a retention rate of only 30% after two years. Selling that client just one more product showed an increased retention rate of nearly 20% while selling a client four products showed a retention rate of 80%. How to move this metric Average Basket Size = # of Paid Products / # of Paying Accounts Sell your clients complementary products in a package to help increase their basket size. Products like G Suite, Website Pro, and GoDaddy would be great suites to offer your clients. Further insights Click View further insights at the bottom of the Average Basket Size card to see the following second-level metrics:  Top Purchased Products Billed Products Active Salespeople What are Active Salespeople? The rolling 30-day number of unique salesperson users who have interacted with the platform engaged with emails in the platform, or have performed sales activities (contacting a prospect, submitting an order, etc.). Each data point in the chart shows the total number of unique salesperson users that have been active in the platform in the 30 days preceding each date across the date range that you select.  How to use Active Salespeople Use the Engaged Salespeople chart to see how many of your salespeople are taking to expand your clientele and affect the other metrics on the dashboard. How to move this metric Active Salespeople = For each day: Distinct # of Salespeople Performing a Tracked Activity Over Last 30 Days By assigning more accounts to your salespeople, they will receive email notifications and hot leads when an account does certain actions. These notifications will help engage your salespeople and drive them into the CRM. Engaged Accounts What are Engaged Accounts? The number of accounts that are interacting with your email campaigns, product offerings, or your Business Center. Each data point in the chart shows the total number of unique accounts that have been active in the platform in the 30 days preceding each date across the date range that you select.  How to use Engaged Accounts Dig into this metric to see which of your email campaigns is generating interest, which products your customers are interested in, and which accounts are ready to convert. How to move this metric Engaged Accounts = For each day: Distinct # of Accounts Performing a Tracked Activity Over the Last 30 Days See which products your customers are interested in, and create a cross-sell or upsell path for them. Analyze emails with high engagement and which part of it drives engagement. Is it the product, the subject, or the call to action? Keep a list of best practices. Further insights Click View further insights at the bottom of the Engaged Accounts card to see the following second-level metrics:  Engaged Accounts (breakdown) Product Engagement Email Campaign Engagement (customer acquisition, product adoption, and product upsell campaigns) Account Retention Rate What is Account Retention Rate?  This indicates how many accounts have retained their paid products.  How to use Account Retention Rate A high value for this metric indicates that your customers are satisfied and are finding value in your products. This metric is one of the most important indicators of customer satisfaction. A retention rate of 100% indicates that all of your accounts have kept at least one paid product. When an account cancels or does not renew its paid products, the rate will drop, even if that customer is replaced by a new one. As such, this metric indicates retention, not expansion.  Note that this metric only tracks paying accounts. If an account has canceled its paid products but still has active free products, it will still be recorded as having churned. How to move this metric Account Retention Rate = For each month: % of Existing Accounts Keeping one or More Paid Recurring Products (New Accounts this Month Excluded) From our recent research, we have identified a few actions that can help retain your clients—encouraging engagement, getting them to authenticate GMB, and sending proof of performance reports, to name a few. Further insights Click View further insights at the bottom of the Account Retention Rate card to see the following second-level metrics:  Account Retention Rate (breakdown) Retention by Business Category (Top and Bottom 6 categories) Note: The revenue tracked by this dashboard does not currently distinguish between currencies. If you sell apps in multiple currencies, the revenue information in the Gross Marketplace revenue and Average revenue per paying customer charts, as well as their related pages, may not be accurate.

Vendasta is a white-label platform—meaning you can brand it as your own, with no mention of Vendasta. White labeling allows you to present a unified front with the solutions you already offer to your customers. Your branding is used in all customer-facing aspects of the platform, including Business App, email campaigns and more. To customize your branding – including Name and Logos go to Partner Center > Administration > Partner branding. To customize the name of Business App, go to Partner Center > Accounts > Manage Business App > Customize Business App Please note: Some white-labelling aspects of the platform may be limited by subscription.  Customizable brand elements You can customize the following features under the Partner Branding tab: Company Name Theme Logo Favicon Shortcut icon Primary Color   Company Name The company name to display to your customers on the platform, emails, etc. This is a required field. Theme Select your preferred theme (light or dark) for your team to experience in Partner Center. This will apply to the navigation only. Business App Theme Choose a default theme for your customers to experience Business App in, light or dark. We recommend User System Default, which matches the users' system settings. Users can also override your default choice when using the app to suit their needs. Logo Your logo appears in various places throughout the platform whenever white labeling is used. Your logo also appears in emails sent through the platform. It's important to ensure your logo looks good in both light and dark mode, and you can upload unique logos for each. Favicon A favicon is a small graphic that appears in the browser tab for Business App, helpful for differentiating your business app from other tabs the user might have open. The recommended file size is 16px (width) by 16px (height). Only ICO files are accepted. Company avatar / Shortcut icon A shortcut icon is an icon that appears on mobile phones and devices when saved to the user’s home screen. It is also used to represent your company internally in Inbox chat. The recommended file size is 512 x 512 pixels. Only GIF, JPG, and PNG files are accepted. Primary Color The platform displays your brand color in various accent places throughout the platform to represent your brand. This color also appears in some emails sent to clients.   Custom branding for markets By default, any options set under Partner Branding apply to your markets as well. If you’ve customized a market separately (under the Markets tab), any changes made under Partner Branding may not apply to those markets. To customize by Market, click the 'All Market' tab and select the market you want to customize. Web Chat You have the ability to enable a backlink footer on all your client web chat widgets, that says “Chat powered by [Your Company Name]” with a link to your website, to add some SEO-juice and drive new leads. The link has an automatically appended UTM so you can track engagement via Google Analytics. To enable, go to Partner Center > Manage Accounts > Manage Business App > Customize Business App > Branding and then enable the checkbox titled: “Show 'Chat powered by [Your Company Name]' on all web chat widgets” Additional resources For additional customization options, check out these articles: Customize your domains Customize text, buttons and translations Customize Snapshot Reports Customize your prospects' Snapshot and Account access experience Customize your email settings

The Acquisition Widget is a lead generation tool you can embed on your website to acquire new leads. While browsing your website, your visitors can provide their contact information through this widget to see how their business is performing online or to try free products. Once a visitor provides their details, you can configure the widget to perform the following actions automatically: Create a Snapshot Report Assign the visitor to a salesperson and send the salesperson a hot lead notification Add the visitor to a customer acquisition campaign Activate products, including: Reputation Management | Standard Local SEO Social Marketing | Standard Customer Voice | Standard Advertising Intelligence Website | Standard CalendarHero (Basic) Note: You'll be subject to the standard Snapshot Report and product fees for each account created with the widget. The widget comes with a wizard that gives you the flexibility to customize the text, container design, and colors. You can set up a widget for every market you have. How does the Acquisition Widget work? To start using the Acquisition Widget, you'll need to create a widget in Partner Center > Marketing > Acquisition Widgets. Then, embed this widget on relevant pages throughout your website. When a website visitor submits their contact information, the widget will allow them to search for their business. If the lead finds their business, they can submit their information. The widget will automatically collect the rest of the details about their business. If the lead doesn’t find their business, they will click Can’t find your business? Click here. This option will take them to a form to provide their business details manually. The assigned salesperson will then be notified so they can get in touch with the lead ASAP. Simultaneously, a new Snapshot Report will be created, the lead will be added to the customer acquisition campaign of your choice, and/or products will be activated (depending on your configuration)—allowing you to stay top of mind until they’re ready to buy. Related articles Create an Acquisition Widget Disable an Acquisition Widget Create a widget

The Executive Report assembles metrics from products throughout the Vendasta platform, making it your client’s single source of truth for the state of their online presence, including: More products and more key performance indicators from across the marketing stack, including Reviews, Listings, Social, Website, SEO, and Advertising. Most apps that are active on the account push data to the report. Short-term changes and long-term trends. Compare metrics week-over-week or month-over-month, and use long-term trends to contextualize changes over time, e.g. “You may have received fewer website visits from Google Maps this week, but since you’ve started working with us 6 months ago, your website traffic has more than tripled.” An automated email with relevant highlights is delivered to your clients at the beginning of every week, month, or both. No sign-in is required to view the report, and it’s mobile-responsive, so your clients can view the report from any device. Immediate value on day one After running a Snapshot Report or authenticating Google Business Profile, useful personalized data will appear in the report in Business App within 5 minutes. White-labeled with your logo and branding in both email and Business App. By default, the Business App Executive Report email will be sent to users under these conditions: Users on accounts with active products that push data to the report, and Users on accounts that have authenticated Google Business Profile or Advertising Intelligence metrics. Products that push information to the Executive Report include: Reputation Management Local SEO Google Business Profile (via Local SEO)     Website Pro     Advertising Intelligence Google Ads (via Advertising Intelligence) Facebook Ads (via Advertising Intelligence) Social Marketing  Marketgoo Metricool SEO Network Instant Website with Facebook Sync PinnacleCart Google Ads for Small Businesses SiteGlue AI Starter SiteGlue AI Pro Alpha SEO - Full-Service SEO QuickBooks It is also possible to control email settings at the user level.  

The Snapshot Report and the Executive Report are two of the most powerful tools at your disposal. Used together, they can not only help you sign more clients but retain them. What is the difference between the Snapshot Report and the Executive Report? The short answer is that they are used at different points in your relationship: The Snapshot Report is used before you've formed a business relationship to pitch your services and products to prospects. The Executive Report is used after you have a business relationship to give them insights into the state of their online presence. Snapshot Report The Snapshot Report is a marketing needs assessment that uncovers a prospect’s performance in six categories: business listings, reviews, social media, website, advertising, SEO, and eCommerce. Use the Snapshot Report to start conversations with your prospects, highlight gaps in their marketing, and propose optimal solutions. Resource: Cheat Sheet for Snapshot Report Executive Report The Executive Report is your client’s single source of truth for the state of their online presence. It gives your clients a rollup of everything that’s happening across all of their digital marketing channels in the last week or month. This report is white-labeled, so it automatically appears under your brand. This automated report gives your clients a first-hand look at the return on their investment—it’s a great way to build trust, position yourself as an expert, and show how you’re delivering week over week. Resource: Executive Report Overview

Websites are critical to succeed in today's online marketplace, providing consumers a virtual doorway into your client's business. Similar to how you'd want physical customers to have a great experience in-store, their online visit should be just as enjoyable.  This is where the Snapshot Report's website section can help as it breaks down the key components required for a great online experience. Page experience is important for multiple reasons: Creating an enjoyable website experience helps to build stronger brand recognition with consumers.  If the business owner runs an ecommerce enabled website, a smooth page experience can lead to an increase in online sales.  These page experience metrics are important factors when it comes to Search Engine Optimization (SEO) strategies.  That last point is vital for business owners. Without a good website experience, they may not rank high within search engines, impacting their chances of being found by prospective customers.  The Snapshot Report breaks down website performance using Google's Core Web Vitals, the set of key indicators they use as ranking criteria.  What are Page Experience and the Core Web Vitals? Page experience measures aspects of how customers experience and interact with a website. By optimizing for these factors, business owners can create delightful experiences across all web browsers and devices. This can lead to more engaged consumers, increases in sales, and a strong brand affinity.  Core Web Vitals are a set of real-world, user-centered metrics that can help to quantify key factors of a user's experience. They focus on 3 areas: speed, responsiveness, and visual stability. Google combines these factors in determining search ranking as they help provide a holistic picture of page experience.  Snapshot Report Homepage Content Within the Snapshot Report, we first give a look at the homepage content for your clients website. This will show if key business information is found on your client's website. Having easy access to this information creates a smooth page experience for visitors and is essential when it comes to search engine ranking.  Snapshot Report Website Performance Overall Grades - The Snapshot Report breaks down performance for both Mobile and Desktop. Both grades can be seen at the top of the section, along with an image of how they appear on both devices. NOTE: If needed, salespeople have the ability to turn off either the desktop or mobile version within the Snapshot Report. Visit our support article to learn more about customizing the Snapshot Report.  Page Speed - To the right of the device image you'll find page speed. This measures how quickly the content of your client's website is visually displayed during page load.  Large Content - This metric measures how long it takes for the largest element within view to load for site visitors.  Interactivity - This measures how long it takes the client's website to respond after a user engages with an on-site element.  Visual Stability - This will measure any unexpected shirts in your website layout. This can be caused by site elements loading out of sync.  NOTE: If the Snapshot Report has been customized to only show desktop or mobile, then that will be reflected in these metrics by only showing how that particular device measures up.  Below the Core Web Vital scores, you'll find a more detailed report on what should be fixed on your client's website for both desktop and mobile devices.  If your client has the ability to make changes on their own, you can provide this detailed look at what needs to be fixed as an additional value for the Snapshot Report. Or if you offer website services, this can be an effective talking point about how much you can help them improve their website experience. 

Vendasta enables Partners to review and manage updates to their clients’ Google Business Profiles (GBP) directly within the Admin portal. This feature gives Partner's control over GBP updates, ensuring the information displayed aligns with the clients’ preferences and maintains consistency across platforms. How It Works When Google updates a client’s GBP, you’ll see these updates listed in the Admin portal. You can then take the following actions: Approve Changes: Accept Google’s updates, which will sync the updated information across your client’s GBP and any other publishers connected through Local SEO. Reject Changes: Reject Google’s updates, which will trigger a new sync to republish the original data you or your client have deemed correct. This process ensures accuracy while adhering to Google’s Terms of Service, which require user involvement to overwrite GBP data programmatically. FAQs Q: Why can’t updates be automatically pushed to Google? A: Google's Terms of Service prohibit automatic overwrites of GBP data. To ensure compliance, all updates must be reviewed and manually approved or rejected by a user. For more details, see: Google Business Profile Help Q: What is required to enable this feature? A: To see GBP updates in the Admin portal, the following conditions must be met: The client’s GBP must be authenticated. Local SEO must be active. Sync must be enabled for the business. Q: Why is this feature available for Partners but not for clients? A: Most Partners manage GBP updates as part of their services for their clients. Consolidating this functionality in the Admin portal allows Partners to manage updates for multiple businesses more efficiently.  For more information on managing GBP updates please contact Vendasta Support. 

Partners can find out what technology their prospect is using to manage their business online and reveal the tech stack behind any website to identify potential gaps in the current setup. What’s included? The technology section displays the technology stack and marketing stack your clients are using on the website. Are there opportunities for you to offer better solutions? Are they using a website solution that slows down their SEO efforts? Such as Squarespace or Wix? Gain valuable insights into their technology needs before approaching the prospect, empowering you to offer targeted solutions that align with their business goals. Is this Section Automatically Included?  This section will be enabled automatically if you're currently running with the default configuration. If you want to disable the section, you can go to “Administration” > “Customize” > “Sales” > “Edit Default Snapshot Template.” From here, uncheck the checkbox at the top of the “Technology” section. NOTE: This will only affect new Snapshot Reports. If you have already created one for your prospect, you will need to refresh it for this section to appear. If you've customized the layout, you will need to make sure you enable it first before refreshing the report. 

The Business profile page is an important component of a business's digital presence. It allows you and your clients to update all of their relevant business information such as hours, location, and phone number, and keep that information in sync across the platform, and the web. How do I access the Business Profile Page? Once your clients log in to their Business App account, they can access this page easily by going to My Business > Business Profile. Business Profile stays in sync across products. The Business Profile is also accessible from other products if they are active on the account, and editing the profile in one place will update it everywhere. Local SEO Reputation Management It’s also connected to the account in Partner Center, and editing it there will keep the business profile up to date.