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Selling Reputation Management - slide deck & questions
You asked for the slide deck from the Community Session on October 28 with Jay Hawkinson—Product Manager of Reputation Management at Vendasta—on Selling Reputation Management to local businesses. Here is the link to the recording.
Questions to follow...
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@C.McGrath Mark is spot on here; just like a credit report, the business reputation can be repaired. Negative reviews can be responded to with thoughtful answers that can present the business in a new light. Positive reviews can be added (and responded to). These become signals that Google receives and uses when displaying the business in its search results.
@C.McGrath Hi Lloyd, it depends on what you mean by handling Yelp reviews. Feel free to clarify here if I'm missing what you are asking. Yelp has a stringent terms of service about what they will allow for review management tools outside of their platform. But they still allow businesses to respond natively within their site, which they should do for both positive and negative reviews.
Now, if you're referring to misinformation or objectively false information in a review, the business can appeal to Yelp to have the review taken down. Be sure to read the Yelp Content Guidelines first. If the review in question is in violation of those guidelines, you can report them for removal. Hope this helps!