Bridging the LBOT Client Confidence Gap
We’ve been working with alot of entry-level clients who are new to digital. They understand the value of the LBOT programs but do not have the confidence/knowledge to get started. We have been hosting webinars, FAQ, etc but we still have a very low adoption rate on the entry-level Freemium programs. Walking them through the program is costly and doesn’t build scale. Does anyone have any suggestions for onboarding freemium LBOT clients that is scalable? Thanks!
Related to that is the way it is initially presented - aka the scripts used to introduce the need and the product. Basically framing it in a way that they see that they need it and that this will be a solution to their problem.
I am looking for that too, the right opening scripts, both verbally and in email.
A business knows it wants more sales / Revenue / Customers.
People normally want a quick fix.
That is why so many go with a ‘Sale’ and an ‘Advertisement’ for that sale.
It is short term, but does produce visible results.
How do we frame it so that they see this as a solution in the mid to long term for getting more sales / Revenue / Clients?
That is key.