Sales Efficiency and Effectiveness, with Ian Jones

Ian Jones, VP of Revenue at Vendasta, will present how to segment your customers and spend your time most efficiently leveraging the Boston Matrix.

The Boston Matrix is a tool used to help you gauge the urgency and viability of sales opportunities. In many cases —like inbound prospecting— the matrix gives you insight into potential customers’ interest in your business and where to invest your time with existing customers. Then, it can be used to weigh those factors together and determine how much attention a customer deserves at a given time.