Mr. Gib Olander is an Executive VP at Vendasta. The very man that coined the phrase NAP data and gave it to modern directory and listing syndicate. Gib Olander has been at Localeze for 10 years, helping clients improve their local search presence across the local search ecosystem. He is a thought leader in local search and frequently speaks at search industry conferences like BIA/Kelsey, PubCon, SES, and SMX. At Neustar, Gib led product strategy. A 20-year veteran of leading multiple notable companies Gib has made Vendasta his home for the past 4 years, where he is leading teams of Product Managers. A man who can appreciate a good dad joke. He will be talking to us about Product Development, Organization, and Process. How we plan, prioritize, and deliver world-class software.