Integration: Reporting for Google Ad Manager (DFP)
We use Google ad Manager and Google ad Manager 360 to traffic ads on our websites and sell a lot of local display ads this way. We would Need to be able to have our Google Ad Manager (GAM) reports connected to the business app and advertising intelligence. This way our advertisers can see ROI across multiple platforms.
There is an API available and you can connect GAM and Google Ads together via Google data studio so I don’t see why this would be hard as long as we give you access.
This is an absolutely vital integration so we can offer consolidated reporting and live dashboards all in one spot.
Thanks Nicky! I want to be able to pull in the data from digital display campaigns each client is running on our sites via Google Ad Manager.
Then have it show impressions, clicks, & CTR inside of advertising intel so our clients can see everything in one spot.
Here is an example from Google data studio. If our clients could see Campaigns from Google Ads, Facebook ads, & Google Ad Manager all in one spot that would make them happy.
Hi Nicholas! Advertising Intelligence is able to connect multiple platforms within the same report - you should have no issues linking your Facebook and Google campaigns on the dashboard. However, depending how your Google campaigns are set up there might be restrictions with showing the full data. For example if you have a Google Display and Search campaign under then same account, you can connect those with no issues. If you have those campaigns running under separate accounts, then only 1 can be connected. Hopefully this helps clarify!