I too have the same offer, and I am assuming that they are grouped into the various marketing campaigns, under Marketing in Partner Center, along with the automations. The CRM would definitely be your Sales Center and it is a very powerful tool.
I have two recommendations for you.
One go into your courses section and take the sales center course. Actually take all the courses.
Secondly, talk to your account exec and sign up for the Always-On Campaign. It is a goldmine.
Bonus recommendation is to join the Watercooler Wednesday meeting. You can network with other agency owners like myself and after the VEndastians leave, the real training comes out.