Cold Emailing 101, with Jackie Williams

Cold email is simple in concept. It’s an email you send to someone you’ve never met before to start a business relationship. However, to be successful with cold email, you need to understand what cold email isn’t.

We will walk through 6 steps you need to know to master cold email.

Step 1: Write a great subject line
Step 2: Engage your reader with the opening
Step 3: Write compelling body copy
Step 4: Close with a clear call to action
Step 5: Use your signature wisely
Step 6: Sending out your emails