703: How to Build a High Performing In-House Agency | Kasper Sierslev

Podcast Cover Image: How to Build a High Performing In-House Agency Featuring Kasper Sierslev
Podcast Cover Image: How to Build a High Performing In-House Agency Featuring Kasper Sierslev

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Are you ready to be inspired by an accomplished and versatile marketing professional?

Join us on the Conquer Local Podcast as we welcome Kasper Sierslev, Chief Commercial and Creative Officer at Zite. With a remarkable career, including collaborations with global giants like Apple, Lego, and Mars, Kasper’s expertise in building and guiding in-house creative departments is unparalleled.

An award-winning marketer and author of two best-selling books, ‘Moving In-House’ and ‘Win-Win-House,’ Kasper offers deep insights into in-house marketing dynamics that will leave you with a fresh perspective.

Get ready to be captivated by his expertise and remarkable adaptability in diverse business landscapes!

Giveaway Alert! Conquer Local Podcast listeners, grab your free copy of Kasper’s ‘Win-Win-House’ book at www.win-win-house.com/vendasta.

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

How to Build a High Performing In-House Agency


Jeff Tomlin: Welcome to the Conquer Local Podcast! Our show features successful sales leaders, marketers, thought leaders and entrepreneurs who will inspire you with their success stories. Each episode is packed with practical strategies, as our guests share their secrets to achieving their dreams. Listen in to learn the highlights of their remarkable accomplishments and get tips to revamp, rework, and reimagine your business. Whether you’re a small business owner, marketer, or aspiring entrepreneur, the Conquer Local Podcast is your ultimate guide to dominating your local market. Tune in now to take your business to the next level! 

I’m Jeff Tomlin and on this episode, we’re pleased to welcome Kasper Sierslev

Kasper is the Chief Commercial and Creative Officer at Zite, and is an award-winning marketer and creative professional with a rich history working alongside major international brands like Apple, Lego, and Mars. His leadership extends to building and guiding in-house creative departments for esteemed organizations such as Maersk and Georg Jensen. From startups to global giants, Kasper’s career showcases remarkable versatility and adaptability in diverse business landscapes.

As an accomplished author, Kasper has made significant contributions to the industry with his two best-selling books, ‘Moving In-House’ and ‘Win-Win-House,’ reflecting his deep insights into in-house marketing dynamics. With over two decades of experience in advertising, he’s also worked as an illustrator and storyboard artist. He is a frequent keynote speaker at marketing events contributing significantly to the industry.

Get ready Conquerors for Kasper Sierslev coming up next on this week’s episode of the Conquer Local Podcast.

Kasper Sierslev Transitioned from Traditional Advertising to In-House Marketing. 

Jeff Tomlin: Kasper, hey. Welcome to the Conquer Local podcast.

Kasper Sierslev: Hey.

Jeff Tomlin: Thanks so much for taking some time to join us, and chat for a little bit. How you doing?

Kasper Sierslev: I’m good. How are you? I mean, it’s really nice talking to you and being here, so I am really looking forward to it.

Jeff Tomlin: Right on. And you, and now you’re, you’re calling in the podcast from halfway around the world. You’re over in Denmark right now.

Kasper Sierslev: Yeah, I’m in, yeah, in Copenhagen, in Scandinavia, Denmark. So, kind of far away from where you are at the moment.

Jeff Tomlin: Fantastic. Well, hey, why don’t you kick us off, and tell us a little bit about your journey here. Especially your journey from traditional advertising, into in-house marketing, and maybe a little bit about what sparked a shift in in your career.

Kasper Sierslev: Yeah, so I spent the first 15 years of my career working at a traditional advertising agency, moving up, working with, yeah, a lot of car brands. I don’t really know why. I just, you know, that’s one thing leading to another, but also yeah, some, some great, yeah, brands like Maersk, and Apple and so on. And then at one point I ended up being kind of in the, I don’t know what it’s called, it’s a tech team. So we were, me and my partner were thrown in at all the pitches we had to do, and we, we got in, and we won a lot of them, but as soon as we won the pitch, we were onto the next thing. And I kind of missed following things through, and actually being able to, to see how things turned out. And, and sometimes I think also the creative idea is not necessarily in the main campaign, or in the film, or whatever you’re doing, at the centre, but sometimes it’s on the edges. And I never got to do that. So the one point, I really got, got tired of everything. And then I had a, yeah, an old friend who said, “Yeah, you know, at Maersk,” which is this big container ship logistic company from Denmark, “they’re really looking for some new plot.” So to speak. “There’s a new girl coming in as head of marketing, and she wanted to do something differently.” So I said, well, didn’t really hurt to talk to her. So, I wrote her a note, and she said, “Yeah, can you come in tomorrow?” And I went, “Yeah.” And she said, “Oh, that’s great. Can you start on Monday?” So I had to quit the other job, of course. And then, yeah, then I was at Maersk, and the thing with Maersk is, you get sent around the world in the, in the beginning, so just to know the business. And I went to Egypt, and I went, went to India, and the Philippines as well. And when I came back, she said, “So, what did you notice?” And I said, “I realized that we are doing a lot of the same things all the different places. We’re doing the same brochure for online booking in India and Egypt with two different agencies.” And “Maybe there’s something we should do about it. Maybe we should have some, you know, some kind of team who could collect these things, and maybe reuse them.” And she said, “Oh, that’s great. Can you do that? Can you build that in-house agency?” And this was in, I think October or November, or something like that. And she said, “Can you open 1st of February?” And “There are a few guys you can, you can take from a power point team in Manila. See if you can go there and use any of them.” And that was kind of the start of everything. So I went to the Philippines. I had to figure out, how to run an in-house agency. I didn’t know that. And I didn’t really have anyone to ask. So I kind of made a lot of mistakes.

Jeff Tomlin: Yeah.

Kasper Sierslev: On that journey. But it worked. And I built this platform where you can have briefs in. And we started out, and I think the first Monday that we opened up, we had 65 campaign briefs for a team of 20 people. And there was big campaigns with social media, and banners and so on. So we were swamped. And then we, we had to look at how we are doing this. So, and that’s kind of where I started with all the, the processes and workflows. So I come from a creative background, and I really still see myself as the creative guy, but I just realized that if we were to have time to do the great creative stuff, we actually had to figure out a way to run the processes, because we couldn’t do back and forth, and all these different variations all the time. So that’s where I started drawing swim lanes, and processes, and so on. And after a couple of years, I switched jobs to something completely different, and, what do you call it, tech company, but it’s always also an investment bank, or they came from an investment bank, and then developed into a FinTech company. And when I started building the in-house agency there, because that was what I was recruiting for, I realized that 85, 90% of the flows and processes were exactly the same. I mean, you don’t have to reinvent the new way to create a social media post, or a banner, or something like that. So, so, so that was kind of a revelation to me that, that everything was actually the same, that you didn’t have to reinvent the process. It’s the same thing. And then you can, you can add in the creativity, and the different brands, and how it looks and feels and everything. But that’s in the first part, when you, when you roll things out, translation, versioning is the same.

Importance of Processes in Scaling Businesses and Fostering Creativity. 

Jeff Tomlin: That totally resonates, you know, and for me, I’m not the process guy, but one thing I’ve learned in my career, is that you can never get away from it. Like, everything comes down, if you wanna scale anything, any part of your business, it comes down to people, plan, and process. And so you can’t get rid of, you know, having to deal with and master your processes at some point. So that, I mean, that really resonates. You, you wrote a book on the, on the topic now.

Kasper Sierslev: I actually wrote two books. So I started out after, so after the bank, I went to a jewelry company. Something completely different, and again, it was the same. And after that I thought, “Okay, I gotta tell some someone about this, because everywhere I talked about it, people say, “Oh, that’s, that’s new. We never heard about that.” So, so I actually wrote a book called “Moving In-house,” how, about the structure of things, and work with creativity in a structured way. And then we started the company that I’m in now called, ZITE, where we built onsite agencies. So. And then we wrote a new book called, the “Win-Win House” from there.

Jeff Tomlin: Give us a, give us a couple of takeaways from either both, or one of the books that you’d like to share with the audience.

Kasper Sierslev: I mean, I have a couple of quotes that I always like. It’s not something from me. It’s like, the first one is from Chuck Close, who said, “Inspiration is for amateurs. The rest of us go to work.” And I always use that with my creative people, because I know so many creative people who are struggling with, what do you call it? The doubt in themselves, and everything. And they have to do different things, and they never know if inspiration will hit them, and I really think the more that I work with creativity, it’s methods, and processes, and so on. So I really like that one. And that’s what we try to put in the book, tried to figure out all the things that you can, you can do, you can process everything that you have a method for, or process, or workflow, or ways of working, or whatever you call it. Then, you can start creating your ideas, and it’s just about creating a lot of ideas. So that’s, that’s my, that’s my main point, my main takeaway is that you can, you can actually work with these processes, this structure, and then you get, you get more time, and you get more freedom for your creativity. So it’s, it’s really a mean to where I wanna go.

Advancements in AI are being used in Creative Brainstorming Processes. 

Jeff Tomlin: I was just gonna say, I’m curious. With all the advancements in AI over the last year, are there things that you would add to the book now? Especially, you know, being, you know, process focused? Are there things that you’d add to the book now, with all of these different advancements this last year?

Kasper Sierslev: There are, and that’s why I’m actually writing a new one at the moment. So, I mean, we, we are not anywhere near. I actually don’t know where people are with AI. Everybody seems to be talking a lot. I haven’t seen those great examples yet. But, but we’re using AI for a lot of the things. For me, I mean, in the creative process, I always talk about getting shit done, do a lot of ideas. It’s really, it’s really difficult to come up with a hundred bad ideas in a row. So, if you develop a hundred ideas, some of them gotta be decent. And if you share them with other people, you get to the next level, and next level, and then you have something okay that you can work from. And that’s where we are using AI at the moment, is, you know, getting to that first 50%, giving us those brainstorm ideas that we were gonna do anyway. So, I think that’s, that’s, I really, that, that I wanna put in. This is a way that you can work with creativity and AI. So it’s very much in the, in the wordings, and in the brainstorming process. I think at the moment. For me, the best creativity is actually where you hit, you know, you solve the human problem behind the business problem.

Jeff Tomlin: Nice

Kasper Sierslev: So, if you have that insight into how people see things, or all the weird thing that you notice that you can actually use… I always use this example that, you know, people who don’t have a car, they always tend to slam the door too hard.

Jeff Tomlin: Yeah.

Kasper Sierslev: But all these small things that you notice, I think it’s gonna be difficult for AI for the next two, three, four years, I don’t know, To actually use that. But it’s really good at coming up with ways to express it or get me started on something. So yeah.

Optimizing In-House Teams and Using External Agencies Strategically for Creativity. 

Jeff Tomlin: Kasper, your creative process of “Get shit done,” is the first creative process now I can understand clearly. And I like that a lot. Are there common mistakes that you see that when people are building their in-house teams, that are, are sort of common mistakes you see companies making?

Kasper Sierslev: Yeah. So I mean, normally when we come in, sometimes we take over an existing team, and we can normally optimize it by 30 to 40%. And that’s because they don’t, I mean, at agencies it’s really, it’s really not a good business to run an agency, to be quite fair. We are selling the hours, and we’re only taking a small profit. So, at least here in Scandinavia, it’s not, it’s not a good deal. But what we learned from that, is to optimize the processes. Again, the flows, actually having project managers, or account managers taking care of that. And what we see a lot is that they have not necessarily an entire in-house team, they have creative people, or doers within the marketing team, and they’re running around, and they say, “Oh, it’s so easy, I can just stand next to your screen. I can just do this and that.” So they don’t really pull out, and come back with a creative idea or a new input. And they also let the, the creative people be their own project managers, or yeah, process managers and so on. So they answer emails, they get disturbed all the time by emails and phone calls, and it’s difficult to get in the zone, when you’re getting disturbed all the time by notifications and so. So that’s the really where we can optimize, and you can optimize in a, yeah, a heartbeat, is by letting the creative people be creative, and take them out of the workflow. Don’t swamp them in any meetings and so on. They don’t need to know things until they’re actually working on on it. That’s the most common mistake we’ve seen.

Jeff Tomlin: Yeah, I like that. And I wanna make sure I get this right. Your, your title at ZITE, is you’re the Chief Commercial Officer. You’ve mentioned balancing in-house and external teams a bit. And I, and I wanted to dig into that a little bit. Like how do you decide which services you’re gonna do in-house, and which services you’re gonna use external teams for? And does, you know, does it matter too much?

Kasper Sierslev: Yeah, it matters a lot. So, so when we look at it, we normally don’t go for the top tier. I mean, the really creative work, we always recommend that you buy at a, not a full house, that’s what we’ll call it, a full service agency, but finding a really creative boutique or something like that. Because people who work with a lot of different brands all the time, a lot of, get a lot of input, they’re really good at doing the really creative stuff, or the specialist tasks. So normally we don’t recommend to take that in-house. It’s also difficult to bring in those rock stars, creative people to your small, in-house team. And if you manage to bring them in, you will drain them, they will get bored, and they will don’t, they won’t do what you are you want them to do. So we recommend to leave the top tier out of the equation, and let somebody else do that. But as soon as you get to the day-to-day creative stuff, where you have the playing field drawn up, you know what to do. You’re not doing the new brand campaign, but you’re doing the product campaign because you know the products and so on. That makes a lot of sense. So the content, the products launch and so on. And then we also look at the bottom of the, of the house, so to speak.

Jeff Tomlin: Yeah.

Kasper Sierslev: The production side where it makes a lot of sense, if you’re a big company with a lot of complexity, different languages, versioning and so on, to look for off-shore, or look for tools in that area. So you only take the roles that make sense because it’s a lot easier when you have someone in there who knows the product, especially when it’s complicated. I mean, cast, we can all do, or chewing gum, but as soon as you get to something like investment banking, or, I don’t know, some industrial product where we actually need to know a lot. It takes a lot of time to teach the creative agent, external creative agency, all the things you want them to know. That’s what you can do with the, with the in-house team. But then the in-house team has the, paradox. So, when you’re too close to things, it’s hard to see yourself from the outside. It’s hard to have that outside-in perspective. So it’s a battle all the time. What we are doing is we, we have a travel team between our agencies, that we bring in just for two days, one day, or a couple of hours to just kick things up and inspire. But then we have the in-house team working with it. And it doesn’t have to be like our model, you can bring in, you can call a really great creative team, and just ask them to come in and do ideas, and then take it from there. So you don’t need to buy everything. That’s, yeah, that’s our model. That’s how we see things work really well.

Top Tips for Optimizing Processes for an In-House Team. 

Jeff Tomlin: Yeah, that, that makes a lot of sense. So you, you know, you were alluding to, you know, once you have the house built, you know, your teams can, can get to work and they focus and they know what to do. Give me some of your, your top tips for optimizing processes for, you know, an in-house team.

Kasper Sierslev: The first thing is, is actually figuring out the services that you wanna do. I mean, it’s, it sounds, I know it sounds really boring, but let me just explain. So figuring out what, what kind of things do you wanna do with your in-house team? Then look at how would it be great to do them? Just note down all the bits and pieces in that process from getting a request, should you have a tool that you can actually file, you know, fill in on form, on a website, or something like that, or should people call you, or come in, or something like that. It doesn’t really matter, but you have that briefing form for every, every kind of process that you’re doing. So if you’re doing a lot of case videos, or you’re doing website optimization, note down all the steps. I think we have around 38 different processes. Then, a lot of them have, you know, the same kind of steps, but just knowing what to do, really makes it a lot easier.

Jeff Tomlin: Yeah.

Kasper Sierslev: I actually use this example sometimes. I used to play bass, you know, in, back-

Jeff Tomlin: Saw that back there.

Kasper Sierslev: Yeah, yeah.

Jeff Tomlin: Yeah. Looking, it looks nice.

Kasper Sierslev: An ode, an ode to that bubble bass.

Jeff Tomlin: Yep.

Kasper Sierslev: And I used to play at this jazz club where we had really great, I’m not that good. We had really great musicians coming in, sitting in every Thursday night, and I was playing like together with the, with the drummer. We were the backing band. And then great people came in. And we kind of knew the songs. So it’s kind of back to the processes. We knew what we were going to play, and then they could jam on top of it, because we knew the standard, so to speak. And, and I like that kind of your parallel so to speak, because that’s what what your in-house team should do. They should know the processes, the workflows, and then it’s much easier to say, “Oh, this, this is kind of, this workflow we take down here.” So that’s the, that’s the first thing we do. We really map the workflows, structure things, all the boring stuff.

Jeff Tomlin: I really think, you know, organizations don’t spend enough time on the processes, because that, you know, as you start scaling, you know, almost every aspect of the business needs processes. And if you don’t have them in place in this, the repeatability in your, in your business, it gets really, really hard to scale.

Kasper Sierslev: Yeah.

Jeff Tomlin: Right?

Kasper Sierslev: Yeah. And it’s, I mean, you often see it when you bring a new team in. The first half year, eight months, everything’s great. People are working, they’re not doing what they’re good at, but everything is just hunky dory, and you’re working, and everything’s good. Then, you start to lose that momentum, and people are doing the wrong things at the wrong time. And you get really, you know, you get swamped, you have people doing the same things two places and so on, and that’s where you need it. Because it’s great as a start-up, that everything just, you’re running, and you are enthusiastic about everything. But when you scale, and when you get to that point, you will get in trouble if you don’t, you know, if you don’t do what, don’t know what you’re supposed to do.

Jeff Tomlin: Yeah.

Kasper Sierslev: And who’s doing what at the time.

In-House Team Solves E-Commerce Problem by Addressing Customer Needs Directly. 

Jeff Tomlin: Yeah. Yeah. Do you have a favourite, a favorite story or anecdote about, you know, yeah, Kasper, you’ve done a lot of things in your career clearly, and now, you know, authored a couple books on it, and seen and done a lot of things. Do you have a favorite story or anecdote where you had a, an amazing outcome, and you can attribute some of that to the process, and the way that you approach things?

Kasper Sierslev: Yeah, I actually have one. So, but it’s, yeah, but it’s not about the process actually. It’s more like being in-house, and being able to see things in a different way.

Jeff Tomlin: Yeah. 

Kasper Sierslev: So back when I was working at George Jensen, this jewelry company, we’ve just built a new website, and it’s very Scandinavian pale looking, no colors or something like that. And we have had a British head of e-comm, and he came down and said, “Yeah, guys, this is too Scandinavian. People, you know, they don’t buy any rings, they can’t find the buy button. We need to change the colour to something more, that’s popping more.” And we said, “Ah, it’s can’t, it can’t be the problem with the colour on the button.” And so on. So, so normally, I mean, if you, you’re an agency, you would just do as you’re told, I guess.

Jeff Tomlin: Yeah.

Kasper Sierslev: But we had the time, and we had the possibility to actually go up and talk to some of the guys who are just sitting upstairs and say, “Can you show us something on this?” And he said, “Yeah, look here. All the guys that are coming in here, they go to the, to the product page, they find a ring, they click on it, they go to the, to the, yeah, to the product page itself. And then they click buy, and they click buy, and they click buy, and then they realize there’s a small dropdown on top of the buy button where you have to select the ring size. So when you click on that, you get these 16 sizes for rings, finger rings.” And then there was these 10 seconds where everything just froze. The mouse was still, and then they left. And then we said, “It’s not the problem with the colour.” They found the buy button. They found it three times. They clicked on it. The problem is that nobody knows the size of their girlfriend’s ring finger, or the ring they need. So let’s do something different. And then we, we actually sat down and talked about it, and we developed a small app where you could steal a ring, or borrow a ring from your loved one, and put it on the screen, and you could see the size. And, yeah. And that was basically it. Very, very simple to do, didn’t cost a lot.

Jeff Tomlin: Very cool.

Kasper Sierslev: But the best part was, we did a small film. We didn’t have any money, and it wasn’t in the budget to do this. So, so we did it almost ourselves standing there with metal rulers in the stock stores, to make sure the screen size matches and so on. And then we did the small film just of a guy stealing or borrowing a ring from his loved one, and we put it on our Instagram, and then it kind of exploded, because all the girls were just tagging their husbands and saying, “Look, Thomas, this is something for you.” Or-

Jeff Tomlin: Yeah. Yeah.

Kasper Sierslev: Maybe, maybe this is what you need.” Or something like that. So, and I think for me, it’s a great example of, you know, being in-house, being close to business, being able to stop things that doesn’t make sense, and look at that, you know, the human problem. It’s not a technical problem, it’s not the colour of the button. It’s actually something that we can all relate to.

Importance of Structure, Creativity, and Digging Deeper for Success. 

Jeff Tomlin: I can’t tell you how many times, so, you know, I’ve seen not only other companies, but I’ve seen ourself internally, stop shorten the optimization process, where, you know, oftentimes, you know, there’s, there’s one thing if you, if you keep digging, can make a real dramatic impact on the ultimate, you know, success of the workflow that you’re trying to create, or the campaign that you’re running. Yeah. That’s a great story. I love that you. If you had a couple of takeaways for the, for the audience, what would they be?

Kasper Sierslev: I mean, the first one is, is if you are a creative guy, I would start looking at a structure for coming up with ideas. There are a lot of great message to that. So that’s like, that’s for the creative people, it’s demystifying the inspiration part. I mean, I’m not saying that you shouldn’t look for inspiration, it’s just, what I can see is if you sit down, put your phone away, shut your computer, put out a piece of paper, because if it works with a black ink marker, I know it’s, I’m so old fashioned, but if it works with a black ink marker on a white piece of paper, and you can see that this is a great idea, it will look amazing when you bring in photographers, AI, whatever, industrialized magic, and do everything. So that’s for the creative people. Start doing those a hundred ideas, and you will do great stuff. The rest is try, if you’re building an in-house agency, I think the next thing would be, look at what the agencies are doing. Look at those flows. You know, the, having the project managers or task managers handling things. Have the specialists do what they do best, but don’t make them, don’t force ’em into too many meetings, don’t swamp them in background knowledge and so on, and don’t make them do, you know, all the things that they’re not good at. Then look at, you know, maybe you have production people, or you have activation people. Try to set it up like, like a flow, like most agencies would actually do. That’s why I see most in-house agencies fail. So, and then the last one I think would, would be, you know, look for the human, the human problem. Dig, dig a bit deeper. If something, if something strikes you as “That can’t be right,” then it’s probably not.

Jeff Tomlin: Yeah. Yeah.

Kasper Sierslev: So, so, so back to the ring sizer idea, I would say, you know, it, it’s okay to doubt things, because I mean, that’s where you, you find the great stuff sometimes.Importance of structure, creativity, and digging deeper for success.

Kasper Sierslev’s Giveaway to Conquer Local Podcast Listeners 

Jeff Tomlin: Yeah. Love it. I think we, I think we have a giveaway, or a landing page that’s been created too, so that people can access your e-book.

Kasper Sierslev: Yeah, I put the entire book up on a page for you, so yeah, so you can have it as a PDF, and you can just download the app. It’s completely free. There’s no strings attached at all. I don’t even have to, you don’t even have to fill in your name or number, or something like that.

Jeff Tomlin: That’s awesome. And we’ll put the link underneath the episode. Kasper, it’s been an absolute pleasure spending a few time, a few minutes with you, and chatting about the creative teams. If people wanted to continue the conversation and get ahold of you, how do they reach you?

Kasper Sierslev: They can reach me at Zites.agency, or they can go to the book, the book called “Win-Win House,” win-win-house.com, and they can, I just had it here. And they can, yeah, they can, they can read more about the book, and they can also find us there. 

Jeff Tomlin: Awesome. Kasper, it’s been an absolute pleasure. Thank you so much for taking time out of your, at the end of your very busy day out in Copenhagen.

Kasper Sierslev: No problem. I find inspiration in talking to, to people like you, with… Yeah. So, it’s really been a pleasure to, to be here.

Jeff Tomlin: Yeah. And likewise from our end. I hope, I hope that we can do this again sometime down in the future. You can come back, and share more anecdotes with us. Pleasure getting to know you a little bit, and best of luck to you.

Kasper Sierslev: Thank you.  


Jeff Tomlin: Really interesting guy, and great lessons and anecdotes there. The first takeaway is explaining creativity through Structure. I liked how Kasper said that creativity can be structured and optimized. By developing processes and workflows, creatives can enhance productivity and generate a multitude of ideas using tools like A.I. This encourages creative individuals to explore structured approaches to their work. I like how he said, “Develop 100 ideas, and out of these 100 ideas, some of them have to be decent.”

The second takeaway is to Build an Effective In-House Agency, Kasper said it’s important to understand specialists’ roles within the agency. He advises against overwhelming creatives with unnecessary meetings and tasks outside their expertise. Building an in-house agency should involve optimizing processes and recognizing the strengths of each team member to ensure efficiency and creativity.

If you’ve enjoyed Kasper Sierslev’s episode discussing In-house Marketing  keep the conversation going and revisit some of our older episodes from the archives: Check out Episode 630: Engaging Customers through Compelling Content with Rish Bhandari or Episode 616: The Evolution of B2B Content Marketing with Edward Purmalis

Until next time, I’m Jeff Tomlin. Get out there and be awesome!