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Please note: If a business is listed as a service area business on the Google Business Profile directly, it will not be found by Reputation Management, and therefore will not pull into the Snapshot Report. This is due to a limitation with the Google API that powers our listing search. To have the Google listing pulled into the Snapshot Report, please connect it directly in Reputation Management.  If you have checked Service Area Business in the address section of a client's Business Profile, our system will continue to attempt to make a match to your business listing and pull them into our platform. If the address on an external listing source accurately matches the information you have listed in the Business Profile it will be pulled into our platform and marked as an accurate listing.   If the address does not match what is on the listing source, the listing will be marked as a 'listing found with possible errors' and will need to be edited on the external source.

What is a trial? A trial is a state that an account can be placed in that allows access to certain features of a higher subscription tier for a limited time. How to initiate a trial From Partner Center (by clicking an in-platform call-to-action and starting a trial with no credit card necessary) This starts a Premium trial for 14 days (for most partners) or 30 days (if referred by an affiliate) By a Vendasta representative Contact a Vendasta representative for assistance setting up a trial What features are limited while on Trial? Some features, even while on a trial, may be limited or unavailable. Typically, these limitations are in place to protect against fraudulent activity.  Feature How is it limited? Vendasta payments Unavailable for Free partners on a trial. Only available on paid subscription tiers.  Start selling 3rd party products in the Marketplace Unavailable for Free or Starter partners on a trial. Publishing email campaigns and sending test emails Unavailable for Free partners on a trial. Only available for paid subscription tiers. Acquisition Widgets Unavailable for Free partners on a trial. Premium Reports Unavailable for Free or Starter partners on a trial. Additional seats Unavailable on a trial. Only the seats available at the subscription tier. Snapshot Reports and Standard Product allotment Only the amount for the current subscription is available (1 for each on Free).

Company fields store information about a company that you work with, such as their name, or the last time you have reached out to one of their contacts. Default properties are created in each company to store some important information. Some of the properties, such as the last engagement date, are automatically populated. Company information ID: Unique identifier assigned to each company. External ID: An identifier used by external systems or databases to reference the company. Company name: The official name of the company. Website: The URL address of the company's website. Street address line 1: First line of the company's physical street address. Street address line 2: Second line of the company's physical street address. City/locality: The city or locality where the company is located. State/province/region: The state, province, or region where the company is located. Zip/postal code: The postal code or ZIP code of the company's location. Country: The country where the company is located. Phone number: The contact phone number for the company. Tags: Keywords or labels used to categorize or classify the company. Fax number: The fax number for the company (if applicable). Number of employees: The total count of employees working in the company. Legal structure: The legal form or structure of the company. Lifecycle stage: The stage of the company in the customer lifecycle (Including Visitors, Lead, Marketing qualified lead, Sales accepted lead, Sales qualified lead, Prospect, Customer, and Former customer). Record Source: This tells you how the records were originally created within your CRM system. It may refer to manual data entry, data import, or capture through web forms, among other sources. Record Source Drill Down 1: This provides a more detailed breakdown of the primary record source, offering additional insights into specific methods or channels within the main source category. Record Source Drill Down 2: This offers even further detail about the record source, giving granular insights into the processes or sub-channels that contribute to the creation of records in the CRM. Original Source: This tells you the source where a contact interacted with your business, such as a website visit, a social media interaction, or a direct contact through email. This is currently not captured automatically, you will need to set up automation to infer this field from the UTM parameters. Original Source Drill Down 1: This provides a more specific look into the original source, detailing the particular platform or medium within the original source where the contact first interacted with your business (e.g., a specific social media platform or search engine). Original Source Drill Down 2: This goes deeper into the specifics of the original source, offering detailed insights about the specific activity or interaction that brought the contact to your business (e.g., a specific campaign or advertisement). Source name: The name of the source or channel through which the company was acquired. Timezone: The timezone in which the company operates or is located. Category IDs: Unique identifiers assigned to categorize the company. Facebook URL: The URL of the company's Facebook page. X URL: The URL of the company's X profile. Instagram URL: The URL of the company's Instagram profile. LinkedIn URL: The URL of the company's LinkedIn page. UTM Campaign: The name or identifier of the campaign associated with the company. UTM Medium: The medium or channel of the campaign associated with the company. UTM Source: The specific source of the campaign associated with the company. UTM Content: The content or variant of the campaign associated with the company. UTM Term: The specific keyword or term associated with the campaign for the company. GCLID: Google Click Identifier associated with the company. FBCLID: Facebook Click Identifier associated with the company. MSCLKID: Microsoft Click Identifier associated with the company. Created date: The date when the company record was created. Google Place ID: The unique identifier assigned to the company on Google Maps. Google review score: The overall review score of the company on Google. This is filled in when the company is created from the “Find nearby businesses” process. Group: Indicates the group to which the company belongs. Next task ID: The identifier of the next task associated with the company. Next task due date: The due date for the next task associated with the company. Owner ID: The unique identifier for the user who created the company record. Parent company: The parent company to which the company belongs. Engagement information Last activity date: The date of the last recorded activity associated with the company. Last campaign email clicked date: The date when the last campaign email was clicked by any of the company’s contact Last campaign email open date: The date when the last campaign email was opened by any of the company’s contact Last campaign email sent date: The date when the last campaign email was sent to any of the company’s contact Last campaign email sent name: The name or identifier of the last campaign email sent to any of the company’s contact Last campaign email bounced date: The date when the last campaign email was bounced by any of the company’s contact Last contact date: The date of the last contact made with any of the company’s contacts by any user. Last sales email received date: The date when the last sales email was sent by any of the company’s contacts to any salesperson in your account. This requires auto-forwarding to be set up. Learn more here. Last sales email sent date: The date when the last email was sent to any of the company’s contacts from your email inbox. This requires auto bcc to be set up. Learn more here. Partner-specific information (Does not exist in the Business App) Platform account group ID: The identifier for the account group. Salesperson: The individual responsible for managing sales activities for the company. Additional salespeople: Other individuals involved in sales activities for the company. Snapshot information (Does not exist in the Business App) Last review data updated date: The date when the last review data was updated for the company. Review performance grade: A grade or rating assigned to evaluate the performance of reviews associated with the company, typically based on criteria such as review quantity and review quality. Average number of reviews per month: The average count of reviews received by the company per month. Average review score: The average score or rating received by the company based on reviews. Number of review sources: The count of distinct sources from which reviews of the company are gathered or collected. Number of reviews: The total count of reviews received by the company across all review sources. Review data updated date: The date when the review data for the company was last updated by the Snapshot Report. Social Performance Grade: A composite rating that assesses the overall effectiveness and engagement of an individual or organization's social media presence based on various metrics like likes, shares, and follower counts. Total Number of Facebook Likes: The number of likes on the company’s Facebook page. Average Number of Facebook Likes per Post: The average number of likes on the company post on Facebook. Average Number of Facebook Posts per Month: The average number of posts published on the company’s Facebook page per month Average Number of Facebook Shares per Post: The average number of times the company’s Facebook post is shared. Total Number of X Posts: The total number of posts made on the social media platform "X". Total Number of Followers on X: The total number of individuals who follow the company’s profile on the social media platform "X". Total Number of Following on X: The total number of profiles that the company follows on the social media platform "X". Total Number of Instagram Followers: The total number of followers on an Instagram account. Total Number of Instagram Posts: The total number of posts published on an Instagram account. Last Social Performance Grade Updated Date: The most recent date when the Social Performance Grade was calculated. Instagram Data Last Updated Date: The most recent date when the data regarding Instagram was updated. Facebook Data Last Updated Date: The most recent date when the data regarding Facebook was updated. X Data Last Updated Date: The most recent date when the data for "X" was updated. Google Business Profile claimed: Indicates whether the company has claimed or verified its Google Business Profile. SEO local search grade: A grade or rating indicating the effectiveness of the company's SEO strategy specifically in local search results, assessing factors like local listings, citations, and geographical relevance. SEO daily organic traffic value: The estimated value of organic traffic received by the company's website daily as a result of SEO efforts. SEO number of organic keywords: The total count of keywords for which the company's website ranks organically in search engine results pages (SERPs), excluding paid advertisements. SEO organic clicks per month: The total number of clicks received by the company's website from organic search results in a given month. SEO organic domain ranking: The ranking or position of the company's domain in organic search engine results, often based on factors like domain authority, relevance, and backlink profile. SEO data updated date: The date when search engine optimization (SEO) data for the company was last updated by the Snapshot Report. Technology IDs: Unique identifiers assigned to categorize or classify the technologies used by the company on its website, such as software platforms, programming languages, or IT infrastructure. Technology IDs updated date: The date when the list of technology identifiers associated with the company was last updated. Snapshot latest expiry date: The expiration date of the most recent Snapshot report created for the company. Snapshot latest created date: The date when the most recent Snapshot report was created for the company. Snapshot latest snapshot ID: The unique identifier assigned to the most recent Snapshot report created for the company. Website data last updated date: The most recent date on which the website's data was updated. Website grade: An overall rating of the website based on various factors by Snapshot. Website mobile speed: The speed at which the website loads and performs on mobile devices. Website desktop speed: The speed at which the website loads and performs on desktop computers. Website is secure: Indicates whether the website has security measures in place, such as an SSL certificate, to protect user data and ensure safe browsing. Website is mobile friendly: Indicates whether the website is optimized for use on mobile devices, ensuring a good user experience on smartphones and tablets. Website has video: Indicates whether the website contains video content. Website has phone number: Indicates whether the website displays a phone number for contact purposes. Website has physical address: Indicates whether the website displays a physical address for contact or location purposes. Website link to Instagram: Indicates whether the website has a link to its Instagram profile. Website links to X (formerly Twitter): Indicates whether the website has a link to its X (formerly Twitter) profile. Website links to Facebook: Indicates whether the website has a link to its Facebook profile.

Opportunities in Business App allow you to manage potential revenue and track your sales progress, helping you connect opportunities to various CRM records, such as contacts and companies. This streamlined approach keeps your sales pipeline organized and provides a clear overview of your business's potential growth. Where to Find Opportunities To access your Opportunities, go to CRM > Opportunities in Business App. From here, you'll land on the Pipeline View, where opportunities are organized by stage, providing a quick snapshot of your current sales pipeline. Pipeline View Features The Pipeline View offers several ways to manage and visualize your opportunities: Set Up Your Pipeline: If you haven’t created a pipeline yet, click Set up a pipeline to start.  Drag & Drop: Move opportunities between stages to track their progression seamlessly. Search & Filter: Find specific opportunities quickly using search and filter options. List View If you prefer a different layout, switch to List View by clicking on the "List" icon. In this view, you can: Customize Visible Data: Choose which data fields appear in the Table View by configuring columns. Sort, Search & Filter: Sort opportunities by expected close date or apply filters. Bulk Actions: Perform bulk updates for multiple opportunities at once. Opportunity Profile Page Clicking on an opportunity opens its Profile Page, where you can see details such as the opportunity timeline and associated contacts and companies. Activities logged against an opportunity are automatically linked to the associated contacts and companies, keeping your CRM records synchronized. Creating an Opportunity Manually Create an Opportunity Go to CRM > Opportunities. Click Create Opportunity in the top-right corner. Fill in the details and click Create. Automate Opportunity Creation Automatically create opportunities when specific conditions are met using automation. For example, you can set up automation to create a new opportunity whenever a lead is captured. Editing an Opportunity Opportunities can be edited from both the Profile Page and the Table View. From the Profile Page: Go to CRM > Opportunities and select the opportunity. In the left panel, click on the field you want to edit. Make your changes, then click outside the field to save. From the Table View: Go to CRM > Opportunities and switch to Table View. Click the action menu beside the opportunity. Select Edit Opportunity, make your updates, and click Save. Closing an Opportunity There are several ways to close an opportunity: Pipeline View: Drag the opportunity to the Closed Won or Closed Lost column. Profile Page: Select an opportunity, then click Closed Won or Closed Lost at the top. Stage Update: Open the opportunity profile, click on the Stage dropdown, and select Closed Won or Closed Lost.  Q&A Q: What currency is used for opportunity amounts? A: Opportunity amounts follow the currency set in your Business App. Q: How can I create a pipeline for my opportunities? A: Go to CRM > Opportunities and, if needed, click Set up a pipeline to begin. Q: Can I automate the creation of opportunities? A: Yes, automations can create opportunities based on set conditions, such as capturing a new lead. Q: How do I close an opportunity? A: Use the Pipeline View, Profile Page, or Stage dropdown to mark an opportunity as Closed Won or Closed Lost. Q: Can I link an opportunity to multiple contacts or companies? A: Opportunities can be linked to several contacts and companies. Logged activities on the opportunity are automatically associated with these linked records.

You have the option to hide your physical business address in Listing Sync Pro, Citation Builder, and Listings Grade in the Snapshot Report. Clients will be able to list their business as a "Service Area Business" rather than a service in one physical location. This feature is also available as a “Bulk Update” action. Partners will be able to accommodate existing and prospective clients who run service area businesses. These businesses offer local services without a physical location, such as those that offer mobile or online services, operate from home, or use third-party locations. Service area providers will now be able to accurately sync their listings with sources that support a hidden physical address, which will result in a more accurate listing score. This will also improve the accuracy of the listing grade in the snapshot report for these businesses.Certain listing sources do not currently support this feature. This will affect the number of Listing Sync Pro sources that show up as available to sync with, in Local SEO. Though this will reduce the number of sources that are available to sync with, it will not impact your listing score negatively. How Does it Work? When creating a new account in Partner Center > Accounts > Manage Accounts:  Under “Business Profile”, check the box next to Service Area Business (hide physical address). This can be found under the “Zip/Postal Code” field. This option will be set to Off by default. To hide the physical address for an existing account: In Partner Center, select Businesses > Accounts. Select the business you would like to edit. Click on the "View all data" button  Under “Location”, below the “Zip/ Postal Code” field, check the box next to Service Area Business (hide physical address). Scroll to the bottom of the page and click Save. To hide physical addresses for multiple existing accounts: In Partner Center: Select Businesses > Accounts Click the menu icon next to Create Account > Select Update Accounts (CSV Upload). Upload a CSV file with the new data, either by first exporting a list to a CSV, or using the provided template.[*Note — The template features a column titled Service Area Business. Include in the template all the accounts that need their address hidden, and write Yes in this column, next to each account.] Upload the CSV file and click Next. Select the box next to Address. Choose if you would like the empty cells to overwrite existing data in the spreadsheet and click Next. 7. Review the updated changes and click Update. The suppressed address update will take 6 to 8 weeks to be synced on all listing platforms.

Overview Once you start an email marketing campaign, Vendasta tracks how recipients engage with the campaign to help you make insightful decisions. When you open a campaign, you can view how many recipients received, opened, and clicked through each email in the campaign. You can also view how many times an email bounced, or how many recipients unsubscribed from an email.All activity is always attributed to the original recipient, even though external processes and systems can sometimes initiate the activity. There are no clear indicators to differentiate if these activities are initiated by a human or an automated program, resulting in some Open Rates or Click-Through Rates (CTRs) being falsely registered on behalf of the recipient. Here are some common reasons why that may happen: Third-party unsubscribe links: Our email campaigns contain an unsubscribe link. When this link is clicked, it only registers as an “unsubscribe” and not as a click. However, many email clients nowadays have the option to ask the recipient to unsubscribe from suspected spam/newsletter emails. If the recipient unsubscribes using these third-party links, it registers with a click. Recipient email client settings: An email's open rate is recorded with a single tracking pixel embedded into the email. Usually, this tracking pixel is associated with an image. A recipient’s email client may block loading images to protect the recipient from spammers. If the email client blocks loading images, the open rate is not tracked. Spam and virus scanners: Some internet service providers (ISP) click on links within an email to check for security risks. When this happens, the clicks are recorded on behalf of the recipient.Unfortunately, these external initiations are out of our control. To maintain accurate email metrics, we recommend identifying domains that skew campaign metrics and segmenting those domains from your analysis. Export Campaign Activity After starting an email campaign, you can export a list of users who interacted with the campaign. Then, you can use that exported data to create a new user list and retarget those users with another campaign.To export campaign activity: Go to Marketing > Campaigns. Go to the Campaign Activity page.  At the end of a row in the campaigns table, click the three dots next to the Campaign, then click View History. Why is this important? The Email Builder streamlines the process of creating emails, offering an easy-to-use drag-and-drop functionality. This empowers you to save time and craft effective emails that engage prospects and drive conversions. How to create custom email campaigns Go to Marketing in the left navigation menu > Campaigns. Click Create Campaign in the upper right. Enter a descriptive name for the campaign that your salespeople will recognize. Click Create. Depending on what you want to do, click Add existing email, Create new email, or Add Snapshot Report.  If you select Create new email, you will immediately enter the Email Builder where you can build your email campaign. If you selected Add Snapshot Report, the campaign will automatically create or refresh a Snapshot Report for your prospect. If any of the emails in the campaign link to the Snapshot Report, this event ensures the information in the report is up-to-date. Continue adding events until you have finished creating the campaign Adjust the days before starting or days after previous event. We recommend the following email frequencies: Customer Acquisition: lower frequency (1 email/week) Product Adoption: higher frequency (3 emails/week) Product Upsell: lower frequency (1 email/week) Configure your campaign to bring in the right number of leads on the right days. Learn more. Before publishing your campaign, preview and test your emails. Click the ⋮ icon menu and select Preview > Send test email.

The Review Grade is a letter grade given to your clients’ businesses to evaluate their online review presence. The Review Grade is currently used in our Sales intelligence report, Snapshot Report, to evaluate the business’s online reputation before partnering with your company. The Review Grade in the Executive Report enhances reporting transparency for your clients and shows proof of performance over time. Recommended Reading: Know Exactly How to Improve Your Clients' Reputations with the Review Grade How is the Review Grade calculated? The Review Grade is calculated based on the business’ performance in four categories: Average review score Number of review sources Reviews found Number of reviews found per month Scores in the four categories are then combined and compared to the industry average to get the final letter grade using this percentile grading system: A = 90 - 100th percentile B = 75 - 89th percentile C = 50 - 74th percentile D = 30 - 49th percentile F = 0 - 29th percentile For example, if a business has an average review score of 3.5. This puts the business in the 10th percentile compared to the industry average (4.32) and industry leader (5). This category receives an F. The same calculations are done for the other three categories and a combined score results in a Review Grade of C. The Review Grade is turned on by default.   How do I disable the Review Grade? We do not recommend disabling the Review Grade from your clients' Executive Reports, however, you may do so from a setting in Partner Center. Follow these steps if you'd like to turn off the Review Grade for all markets (if applicable): 1. Log in to Partner Center  2.  Administration > Customize Business App > Executive Report > Review Grade 3. Uncheck the box beside Show Review Grade Card in Executive Report for SMBs. All markets will abide by these Partner settings. If you wish to enable the Review Grade for select markets, follow the steps below, but ensure the setting is set to Enable. Follow these steps if you'd like to turn off the Review Grade for select markets: 1. Log in to Partner Center > Administration > Customize Business App > Executive Report > Review Grade 2. Click the tab 'Markets'. 3. Uncheck the box beside Show Review Grade Card in Executive Report for SMBs.

You can use dynamic content to personalize your emails and improve the effectiveness of your campaigns. How does dynamic content work? Once your email is sent, the platform automatically replaces dynamic content with real information about your prospect/customer, products, and more depending on the content you chose. That means you only have to build one campaign, and the content in your emails will automatically be personalized! To add dynamic content from the Create Content or Edit Content page: You can access the Create Content or Edit Content page by creating a custom campaign or editing an existing campaign. Add Dynamic Components to the Email Builder 1. Navigate to Partner Center > Marketing > Campaigns > Create Campaign > Name your new campaign > Create new email. 2. From here, you can add Dynamic Components to your Subject Line and Inbox Preview Text. Once you have added a new block of text for the body of your email, you can also insert Dynamic Components: Options for dynamic components include Account details Partner details Salesperson details  Business App details  Snapshot Report Product details  Once a category is selected, further options to add specific details will become available: 

Email marketing campaigns can be paused or unpaused from Partner Center. Currently, pausing and then unpausing a campaign will not preserve buffering recipients. Pausing a campaign will move all recipients to Stopped, including those that were buffering before the campaign was paused. Unpausing a campaign will move all Stopped recipients to In Progress, including those that had been buffering before the campaign was paused.When a campaign is paused, all preset email drip timing will be reset. For example, if a campaign is paused, each recipient will be reset to wait the full duration between the step they last received and the next step they should receive. To pause/unpause an email campaign: Go to Partner Center > Marketing > Campaigns. Search for the campaign you want to pause. Click the three dots  at the end of the campaign row. Click Pause Campaign or Resume Campaign. You can also pause/unpause the campaign from the campaign page. Click Actions in the upper right corner of the screen, then click Pause Campaign or Resume Campaign.  Issues with unpausing email campaigns If a campaign will not unpause, it is likely due to one of the following reasons: Account(s) on the campaign is missing a Snapshot Report when a Snapshot is required for the campaign. Retry after ensuring that all accounts have a Snapshot Report. See this article for more details on how to leverage the Snapshot Creation campaign step within your email campaign. Account(s) on the campaign are missing a specific product or add-on when a specific product or add-on is required for the campaign. Retry after ensuring that the required product—according to the campaign’s content—is active on all accounts. If the mailing address information is missing, an unsubscribe option will not be available. Check your email settings under Partner Center > Administration > Customize > Email Settings for more details. The loading deadline may have been exceeded. If this is the case, ensure that you are connected to the internet and try again.

Use forms to collect information from your visitors, and capture them as leads. With Vendasta, you can effortlessly create forms to integrate into your websites. Create a form In Partner Center, navigate to Marketing > Forms. In the upper right, click Create form. Enter a name for your form. Click Create. Adding and editing form fields Adding form fields on your form to gather data from visitors. You have the option to add a rich text area among the fields, which allows for the addition of customizable text, headers, or space within your form. By default, Email is required for a form submission to generate a contact, and Company name is required to generate a company. We verify the validity of an email address before allowing submissions. Additionally, company details are automatically captured when a company is selected from Google-powered search boxes in the company name field. To add a form field: In the “Build” tab, use the search bar to find an existing contact or company field that you would like to collect from your visitor and drag and drop the field into the main panel. Repeat and add all the contact and company fields you would like to collect from your web visitors. Editing a form field: There are a few different settings you can have on each form field For all field types You can set a default value, which will be submitted when the user submits an empty field. You can mark the field as required, and the user can’t submit the form without filling in the required field. You can make the field hidden, so users won’t see the field and can’t edit it when they fill out the form. You can also populate the specific form field dynamically, which will take the query parameter from the URL to fill in the field. For example, if you have a form that’s put on this link: https://www.example.com/form?campaign=spring-promotion If you put “campaign” on this setting, it will pre-fill the form field with “spring-promotion” when the user submits the form. For the string field You can switch it to an open text field, drop-down, or provide a radio button option Styling the form In the “Design” tab, you can style the form’s container, font, and button. Embedding the form In the upper right corner, Click “Embed”. In the “Embed Form” pop-up, click “Copy Code”. Paste it on the website you want to embed the form on as a HTML snippet. Use automation with forms For any contact and company created from form submission, they will have their record source captured as “Form”. With this, you can leverage automation to automate different processes, including generating a Snapshot Report, sending a follow-up email, adding them to a drip campaign, or creating sales task. Here are two automation templates that you can get started with: Create a Snapshot Report when a form is submitted. Send a follow-up email when a form is submitted. Spam prevention You can set up reCAPTCHA in the form to prevent Spam. In the form builder, under “Setting”, you can find a section called “reCAPTCHA settings”, and it will be set up automatically after you generate the site key and secret key. The generation process takes several minutes and you can learn how to generate your site key and a secret key for free here.

The following List actions are available from Partner Center > Accounts > Lists by clicking the Menu icon  next to the List. Export Account Data Add Tags Add to Campaign Pause Campaigns Create Multi-Location Group Create/Refresh Snapshot Trigger Automation Activate Product Activate Addon Change Market Delete Export Account Data Creates a downloadable CSV with the current data of all accounts in the List. This export contains the following information: Company Name Address City State Country Code Zip/Postal Code Work Number(s) Website Salesperson Email Customer Identifier Active Products (Listing Builder, Social Marketing, Reputation Management) Account Identifier Tags Toll-free Number Description Short Description Landmark Payment Methods Services Brands Hours of Operation Healthcare fields (if applicable) After selecting Export Account Data, you will be taken to the List’s History page. Once the export has finished, you will be able to download the CSV by clicking the Menu icon , then Account NAP/Product CSV. Add Tags Allows you to add tags to every account in the List. This is useful should you wish to use tags to filter accounts later. Add To Campaign Allows you to add the List to an email marketing campaign. This will add all the users and contacts that are assigned to the accounts in the List to that campaign. Learn more Pause Campaigns Allows you to pause a currently active campaign for all the users and contacts that are assigned to the accounts in the List. It's little confusing with the status when it's paused. "Paused" will not appear as a separate status, but if there is a campaign in "ongoing" status, pausing it will change the status to "published". Create Multi-Location Group Allows you to create a Multi-location group based on the List. After selecting this option, you will be given the choice of how you would like to segment the group. Here, you can choose either Geographic Region or Account Tag(s). Create/Refresh Snapshot Depending on the state of the account, one of three things will happen: If there has never been a Snapshot Report created for the account, a new Snapshot Report will be created. If an account has previously had a Snapshot Report that has expired, that Snapshot Report will be refreshed. If an account currently has an active Snapshot Report (created in the last 7 days), that account will be skipped. Trigger Automation Allows you to trigger a specific automation for each account within the List. There are a number of useful ways you can utilize automations within Lists. To learn more about this click here.  Activate Product Allows you to activate a single product on each account within the List. If an account already has the selected product active, that account will be skipped. However, you can do a fresh activation and not and edition change with this functionality. Please be aware that activating a product will result in a charge appearing on your next bill. For this reason, please be sure that only accounts you wish to activate the product for are in the List. Activate Add-On Allows you to activate a single addon on each account within the List. If an account already has the selected addon active, that account will be skipped. Please be aware that activating an addon will result in a charge appearing on your next bill. For this reason, please be sure that only accounts you wish to activate the addon for are in the List. Change Market Allows you to change the market the accounts in the List are assigned to. This is useful if you have created a new market and are looking to move accounts to it. Delete Allows you to delete the List. Please be aware that the accounts in the List itself will not be removed; only the List the accounts are assigned to will be deleted. This action is irreversible, so please be sure you wish to fully remove the List before selecting.

The Industry Average represents the average performance of businesses listed under the same category in our system. Here’s how review grades are determined: Snapshot Report: The grade is calculated based on specific criteria related to reviews. You can learn more about how these grades are determined in the Snapshot Report Grade Calculations. Executive Report: Review grades in the Executive Report are based on a different set of factors and are explained in detail in the Executive Report Review Grades.  

Within the Vendasta platform, the terms "Accounts" and "Companies" are foundational elements, each serving a distinct role in how you interact with the platform. Understanding the differences between them can enhance your experience and streamline your operations. Accounts: Billing relationship An Account in Vendasta is a legacy entity that has been the backbone of our platform for many years. It is the administrative record that encompasses the billing, service provisioning, and historical data for our clients. Key Aspects of Accounts Billing Center: Accounts are tightly integrated with our billing systems. They are where all financial transactions, product activation, invoices, and billing details are managed. Back-end Foundation: While not directly visible in the front end, Accounts support numerous essential functions behind the scenes. Legacy Features: Many of the platform's original features and processes are designed around the Account structure, such as Opportunities, Orders, and Snapshot Reports. Companies: Customer relationship A Company is a newer concept introduced with our updated CRM system, designed to serve as the primary interface for managing client relationships. They focus on customer interaction, sales management, and operational details that support the growth and maintenance of your business connections. They contain the majority of data you would typically find within the accounts.  Benefits of Companies CRM-focused: Companies center on managing your interactions and opportunities with clients. Visibility and Access: Provide a more intuitive and streamlined user experience for relationship management activities, such as engagement and keeping information up to date. Future vision: While already capture most of the information from accounts, the goal is for Companies to become your 'Single Source of Truth' for business representation on our platform. The Distinct Roles Accounts: These are mainly used for handling your financial dealings on Vendasta. This covers billing details, product activations, and payment histories. To initiate these processes, you will need to create an account from the company if not already created. When the business information for an account is changed, it will sync with the Company details and vice versa.  Companies: These are centered on building and maintaining customer relationships. They help you track potential leads and manage ongoing client interactions through the activity timeline. This is the interface you’ll engage with the most. Currently, you can perform some actions, like generating Snapshot Reports, managing opportunities, and processing orders on the company page via the company’s associated account. We're in the process of expanding this to include automation, product activation, project tracking, and invoice management in the same manner, which will consolidate your workflow into one convenient page. For any further clarification or assistance, our Support team is always ready to ensure your Vendasta experience is both proficient and pleasant.

Automation triggers are specific actions that start your workflows. There are numerous triggers to choose from, and we're frequently adding more.  Some triggers are simple and are ready out-of-the-box, while other triggers may require specifying trigger options. Learn more about triggers here. Below is a full list of all currently available Automations Triggers: what the trigger is, an overview of what it does, any special cases, and example use cases. For some triggers, we may have a linked article with more detail on how the trigger works Trigger Overview Special Cases Example Use Cases Businesses       An account is created Starts the workflow when an account is created. The trigger is not able to detect likely duplicates (e.g. Jim’s Mowing and Jim’s mowing) When an account in Quebec is added, tag the account as possibly needing a salesperson fluent in French. An account is added to a list Starts the workflow when an account is added to a specified list. The trigger will not fire if the account begins on a list. When an SMB is added to the High Touch Client list, assign an experienced salesperson. An account is charged for a product Starts the workflow when a client account has been charged for a product   When a product, for instance, Reputation Management, is added to an account, an invoice is sent to the client. A user is active in Business App Starts the workflow when a user logs into Business App   When a user logs into Business App, a notification is sent to the assigned Salesperson A customer asked a question Starts the workflow when someone sends a message through here in the Business App. This was an original hot lead that has been migrated into built-in automation. When a user clicks the help button, assign a fulfillment agent to follow up. A user is added to an account Starts the workflow when a user is added to an account. If a user is removed from the account and then re-added, the automation may fire a second time. An SMB wanted a staff member added to their account to help administrate purchased products. When the partner adds the staff member to the account, an email campaign with helpful information is started. A company is created  Starts the workflow when a company is created.   When a company is created with missing data, assign a task to a salesperson to reach out and acquire that information. A contact is created Starts the workflow when a contact is created.   When a contact is created with missing data, assign a task to a salesperson to reach out and acquire that information. Get the associated account Given a company, get the account associated with it. If there’s no account, it will create one. I have a company and I want to start a campaign on it, so I get the account first since campaign actions are only available on accounts currently. Campaigns       There’s activity on a campaign email Starts the workflow when a campaign email is opened or clicked. Open and click can be differentiated. Only CTA clicks are counted. It is not possible to differentiate which link is clicked. There may be multiple users within the account, but the trigger only fires for the first user to click (unless the “run multiple times per account” setting is checked).  Learn more about click tracking A campaign has been sent to prospective leads. When a lead clicks the email, assign a task, a salesperson, and mark as a hot lead.  Fulfillment       A fulfillment project status is changed Starts the workflow when a user changes the status on a fulfillment project.   A fulfillment manager changes the status of a client fulfillment project from 'open' to 'in progress'; the assigned Salesperson receives an email updating them on the project status. A fulfillment project for an order changes status Starts the workflow when a user changes the status on a fulfillment project order.     A fulfillment task status is changed Starts the workflow when a user changes the status of a fulfillment task.   A fulfillment manager changes the status of a client fulfillment task from 'in progress' to 'complete'; the assigned Salesperson receives an email updating them on the task status. Products       A user on the account views a package Starts the workflow when an SMB views a package in the store in Business App. This was an original hot lead that has been migrated into built-in automation. When an SMB shows interest in Website Pro, send a promotional email with a discount. A product is activated Starts the workflow when a product is activated. (This includes custom products enabled by the partner) A product may be activated multiple times, but automation settings may mean the trigger is fired only once. When a website trial product is activated, send an email advertising web development services.  A product is deactivated Starts the workflow when a product is deactivated. (This includes custom products enabled by the partner) A product may be deactivated multiple times, but automation settings may mean the trigger is fired only once. When a high-profit product is canceled, notify a salesperson to follow up and investigate. A shopping cart is updated Starts the workflow when someone updates a shopping cart in the marketplace. The shopping cart only includes the product marketplace. When a shopping cart is updated, wait until an order is placed. If no order is placed after three days, send a follow-up email. Sales       An opportunity is created or status changed Starts the workflow when an opportunity is created, moves into a new pipeline stage and/or is closed. If an opportunity begins in the indicated pipeline stage the automation won’t run. When an opportunity is identified, upgrade the hotness level of an account. A sales order status is changed Starts the workflow when a sales order status changes. The sales order may originate from one or any source. If the sales order begins with the indicated status, the automation may not fire.  When an order is drafted, wait up to 24 hours for the order status to move to pending. If it hasn’t been issued after this time, create a task to investigate why the order wasn’t completed.  A user on an account makes a payment Starts the workflow when a customer makes a payment. The payment can succeed or fail. None When a payment fails, begin a Dunning process (i.e. using multiple actions) to ensure payment is collected. A sales task status is changed Starts the workflow when a sales task has its status changed to a specified status. The task’s assignee and task name can also be specified for the event. The corresponding “Delay until an event happens” action that uses this trigger doesn’t currently allow assignee and task name filters, due to the task event being a resource that is fetched and used as output data on the trigger but similar infrastructure doesn’t currently exist on the “delay” action. When a task named “follow up” and assigned to “Joe Smith” changes its status to waiting on the customer, send an email letting the customer know. A Snapshot Report is created Starts the workflow when a Snapshot Report is created All snapshots generally start as F ratings. This is because web scraping takes time. Users are advised to add delay steps after this trigger to ensure more accurate ratings are available. When a Snapshot Report is created, create a task to schedule a follow-up call. Assign a fulfillment agent to that task. Manual        Triggerd Manually Automations can also be triggered manually, much like shortcuts, whenever needed. Currently, manual automation triggers are available for Account Groups, Companies, Contacts, and Orders. When managing customer interactions and data, users need a way to quickly initiate automations for specific accounts, companies, contacts, or orders on demand, so they can streamline repetitive tasks without waiting for scheduled triggers, allowing for greater flexibility and efficiency in managing their workflows. When managing orders, I need the ability to manually add and remove tags through automation, so I can quickly update order information and keep it organized in real-time. When a new order is created, I need a manual automation to check the order status and, based on an inputted number of days, automatically add a tag if the order remains in drafts and archive it if it exceeds the specified timeline, ensuring timely follow-up and efficient order management. Advanced       It’s triggered via API for an account   API Documentation   A webhook is received  Starts the automation when the user POSTs to the given URL with the user-defined payload.   I want to integrate Vendasta into a third party system. Triggered via Zapier Starts the automation when the “Run Automation“ action is used in our Zapier app. Trigger an automation using Zapier. I want to make an automation that I can trigger from Zapier, to update contacts in the CRM, and send along the data as Zapier provides it. Contacts       When a contact is created or modified Automations can be triggered when a CRM contact is created or modified.   When a contact has their email updated, send them a new email confirming their email. A contact is created via Web Chat Automations can be triggered when the AI Web Chat creates a contact.   When a potential prospect is captured by the AI Web Chat on your website, notify a Salesperson to reach out to them. Companies Automations can be triggered when a CRM company is created or modified.   When a company has their salespeople updated, alert the salespeople they are assigned to a new company.

How does Reputation Management determine if a listing belongs to a business? We use Best Match—an algorithm that compares the business name, address, phone number, and website to the information found on the listing—to determine if a listing is relevant to a business. Should this process find a potential listing that is relevant to the business, it will appear in Reputation Management. How does it work? All sources with enough information to match the anchor data will be ranked and considered as “potential listings.” This means that some listings may be pulled in that do not belong to that given business. The unrelated listings will be considered relevant until they have been reviewed and selected as “not mine,” by the user. This can be done in the Listings tab of Reputation Management. This is why it is important to audit the listings before sending or sharing Snapshot Reports and before walking a new client through the Reputation Management dashboard. You can read more about this process here: How Best Match compares business information to potential listings. How can incorrect listings or reviews affect the business profile? An incorrect listing or a review from an unrelated business may show up in the Snapshot Report A review for an unrelated business is pulled into Reviews in Reputation Management An unrelated business listing is pulled into Listings in Reputation Management What you can do: Open the Reputation Management account. Go to the Listings tab. Review all of the listings. If you find a listing that doesn't belong to the business, click the menu and click Remove this match. What you can expect: The Snapshot Report, if still active, will update within 24 hours If the Snapshot Report needs to be viewed before the update takes place, you can manually remove the particular source with the incorrect listing from the report. Learn how to edit the Snapshot Report here: How to Customize a Snapshot Report Unrelated reviews in Reputation Management will be immediately removed The unrelated listing will no longer be monitored.

When a Snapshot Report is created, a demo version of Reputation Management is activated for 7 days. When a client decides to purchase Reputation Management Standard/Pro/Premium, you will need to convert that trial product to the new edition by following these steps: Visit Partner Center at partners.vendasta.com Click the Accounts tab > Manage Accounts. Search for the account in question. Once you have located the account you would like to upgrade, click on the account name. Select the three dots menu to the right of the Reputation Management Trial product and click Upgrade from Trial. 6. Choose a version of the Reputation Management product. 7. Check the box to consent to charges, then click on Upgrade to Paid.

When creating a Snapshot Report for a prospect, the Reputation Management trial will be activated. This allows your prospects with access to Business App the ability to work in Reputation Management unrestricted for seven days after the Snapshot Report has been created. Once the trial has expired, Business App users will still have access to a limited version of Reputation Management. This will allow them to view any data that had been entered previously, but Reputation Management will not check for changes to listings, look for new listings, or pull in any new reviews. This feature can be toggled on or off via the "Allow users to access 7-day trial and limited preview" option in Administration > Customize > General Product Settings > Reputation Management section within Partner Center.   With the feature toggled on anyone with access to Business App will be able to interact with the trial version of Reputation Management, and if the feature is toggled off Reputation Management will not appear. In addition, under Marketplace > Products, "Offer Free Trial" has to be turned on.

You can now allow your clients to invite other businesses to Business App, helping you acquire new leads and grow your customer base.  To turn on this setting: Create a landing page on your website to attract new customers. It's best if this page contains an Acquisition Widget so prospects can sign up, receive a Snapshot Report, or try free products. Go to Partner Center > Administration > Customize Business App > Add Your Clients Copy and paste the link to your landing page in the Invitation Landing Page URL field. Click Save.     Once the link is provided, an Invite a business button will appear in the profile section of the Business App.      When one of your clients clicks this button, they'll see this page (below) where they can copy the link to your landing page. They can then share this link with other businesses.     When a new business clicks on the link, it'll go to your landing page. If you've embedded an Acquisition Widget on the page, they can submit their contact information there. Want businesses to self sign-up for Business App? Configure the Acquisition Widget to create a Snapshot Report. New businesses will receive an email with the Report, and when they open the Report, they'll see a button to preview Business App. From there, they'll see the option to Sign up for the app. Configure the Acquisition Widget to send a campaign that includes a link to preview Business App (use the Business App Preview dynamic component). This button will allow businesses to preview Business App, where they'll see the option to Sign up for the app.   Start acquiring new customers 

Account Lists are a great way to group and organize your customer accounts. Account Lists allow you to perform bulk actions that affect each account in the list, including: Exporting account data Adding account tags Sending email campaigns Pausing email campaigns Creating Brand Reports Creating and refreshing Snapshot Reports Activating products and add-ons Changing the Market the accounts are assigned to For more information on creating and managing account Lists, please refer to these articles: Create account Lists Import account Lists Add accounts to Lists List actions Remove accounts from Lists  

Our dedicated team of product and platform experts known as Onboarding Specialists are assigned to your account for 90 days when you purchase an onboarding package. They will assist you in getting your agency set up for success in our platform by providing comprehensive training on:  Adding accounts Building your store Building email marketing campaigns  Setting up automations Running, customizing, and sending Snapshot Reports Adding your team  Building sales and customer onboarding processes  And so much more!  To learn more about our Onboarding packages, please contact us at onboarding@vendasta.com.