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By using Sales & Success Center as your customer relationship manager (CRM), you and your sales team can easily keep track of your touchpoints with your prospects, forecast your revenue with opportunities, and start closing deals. Follow this guide to understand the basics of getting set up in Sales & Success Center. Getting Started Checklist Add salespeople to your team Create sales teams (optional) Become familiar with the Sales & Success Center account page Log sales activity Create opportunities Create proposals Manage sales tasks Learn more to engage with your prospects Back to top. Add salespeople to your team Salesperson users are able to access Sales & Success Center and leverage all of its features. The video above showcases how to add users to your team of all types, including salespeople. Go to Partner Center > Administration > My Team Click Invite team member One-by-one, you can add your sales team by adding names and email addresses, and selecting “Salesperson” as their role If you leverage markets, you must select the market the salesperson is in You can optionally send them a welcome email so they can log in right away Selecting the sales manager option will allow them to view data for other salespeople. Learn more. Back to top. Create sales teams (optional) Sales teams allow you to group your salespeople for ease of using assignments, automation, and leaderboards. Go to Partner Center > Sales > Sales Teams Click Create Team Create a team name and select a market (if applicable) Click Create Click into your newly created team Click Add Team Members Select the salesperson users you wish to add Click Add Team Members Once you have a sales team in place, you can use them in automations like the Assign a sales team step or filter to view a team’s performance in Partner Center > Sales > Leaderboard. Learn more. Back to top. Become familiar with the Sales & Success Center account page There is a lot of functionality to be found when you access an account in Sales & Success Center. To access it, go to Partner Center > Sales > Open Sales Center OR log in to your branded Sales & Success Center URL. On the left menu, go to Accounts and then click on any account to explore or take actions. The video above provides a walkthrough of the account page to help you become familiar with it. Check out these articles for more information on actions you may want to explore: Assign business priorities Check recent activity Pin a card (like notes or contacts) Back to top. Log sales activity Logging sales activity and notes is an important step to ensure you are keeping track of touchpoints with your prospects and clients. Go to Sales & Success Center > Accounts. Search for the customer account. Under the account, click Log a call, email, or meeting. You will also see this option on the account details page underneath "Recent Activity". Select the type of activity, and indicate if you successfully connected with the customer. Add detailed notes about the activity. You can dictate your notes by clicking on the microphone icon on the right of the add notes field. Associate the activity with a sales opportunity, if applicable. Indicate if follow-up is required. If follow-up is required, create a task(s) to follow up on. Click Add. You can log sales activity from your email by adding sent@snapshotreport.biz as a BCC to your sent email and forwarding client emails to received@snapshotreport.biz. For more information on logging sales activity via email, click here. Hint: Yesware makes it easy to add a BCC and log your email activity automatically. Learn more. Back to top. Create opportunities Opportunities help you track the expected revenue and help you to forecast your sales. Go to Sales & Success Center > Accounts > Account Name. By Opportunities, click the New icon +. Opportunities can also be created in the Actions menu. You can choose the packages the opportunity pertains to using Select packages. Enter the quantity of that package that will be purchased should the salesperson close the opportunity successfully. Click Next. Enter the opportunity's Pipeline, Stage, and Expected close date. Optional – Enter additional details by expanding Details. You can enter the Opportunity Name, the salesperson to assign the opportunity to, a description of the opportunity under Overview, and add tags. Click Create. Now that an opportunity exists, it can be viewed from Sales & Success Center > Accounts > Account Name > Opportunities or from Sales & Success Center > Pipeline. Learn more. Back to top. Create proposals Provide your prospect with a proposal to help you showcase your solutions and close the deal. Create new proposals using Vendasta’s Proposal Builder, fully integrating your existing packages and products alongside marketing material provided by vendors in the marketplace. You can even leverage pre-built proposal templates that are tied into some of our recommended packages. Go to Sales & Success Center > Proposals > Manage Proposals Click on a template or click the blank proposal Name your proposal Choose an account that the proposal is prepared for If there is a user on the account, you can also optionally select a user as the recipient Click Create From here you can create your own content or edit the existing content in the template. Check out our Proposal Builder Overview for a detailed breakdown of Proposal Builder’s features. When you’re ready to send out your proposal to your prospect… Click Send for… Choose Customer approval Under Send To add one or more recipients You can choose from users on the account or you can type in email addresses Personalize your email content by updating the subject line and email text. Click Send in the top right corner Learn more. Back to top. Manage sales tasks Tasks will help you and your sales team keep track of their work and followups. Tasks can be created during the “log sales activity” step above and will be visible on the Tasks card on the associated account page in Sales & Success Center. Tasks can be created and managed from a unified overview as well: Go to Sales & Success Center > Tasks Create new tasks by clicking Create task in the top right corner Set the task name Choose an account (optional) Set the due date Choose an assignee Click Save Adjust filters to narrow or broaden the tasks you are viewing Click + Add filter Choose filters based on salespeople, sales team, due date, or status of the task Click the X on any filter card to remove filters Manage tasks Click status on a task to update tasks to Open, In progress, Waiting on customer, or Completed Click the Assignee to change the salesperson assigned to a task Click the trash can icon to delete the task Hint: If you or your sales team prefers to view their tasks in a calendar view, rather than a list, they can go to Sales & Success Center > Calendar. From there, they can see the number of tasks due on each day of the month, create tasks, and manage tasks as well. Learn more. Back to top. Learn more to engage with your prospects As you leverage Sales & Success Center as your customer relationship management platform to log and track your sales activity, opportunities, and proposals, you can leverage powerful marketing tools like the Snapshot Report and email marketing automation to engage with your prospects and existing customers. Check out the next getting started guide. Create Snapshot Reports. Send email campaigns. Back to top.  

When a Snapshot Report is created, a demo version of Reputation Management is activated for 7 days. When a client decides to purchase Reputation Management Standard/Pro, you will need to convert that trial product to Standard/Pro by following the below steps: Visit Partner Center at partners.vendasta.com Click the Accounts tab > Manage Accounts. Search for the account in question. Once you have located the account you would like to upgrade, click on the account name. Select the three dots menu to the right of the Reputation Management Trial product and click Upgrade from Trial. 6. Choose a version of the Reputation Management product - Pro. Due to a system update, please reach out to support@vendasta.com if you would like to activate the Standard version of the product. 7. Check the box to consent to charges, then click on Upgrade to Paid.

Email marketing campaigns can be paused or unpaused from Partner Center. Currently, pausing and then unpausing a campaign will not preserve buffering recipients. Pausing a campaign will move all recipients to Stopped, including those that were buffering before the campaign was paused. Unpausing a campaign will move all Stopped recipients to In Progress, including those that had been buffering before the campaign was paused.When a campaign is paused, all preset email drip timing will be reset. For example, if a campaign is paused, each recipient will be reset to wait the full duration between the step they last received and the next step they should receive. To pause/unpause an email campaign: Go to Partner Center > Marketing > Campaigns. Search for the campaign you want to pause. Click the three dots  at the end of the campaign row. Click Pause Campaign or Resume Campaign. You can also pause/unpause the campaign from the campaign page. Click Actions in the upper right corner of the screen, then click Pause Campaign or Resume Campaign.  Issues with unpausing email campaigns If a campaign will not unpause, it is likely due to one of the following reasons: Account(s) on the campaign is missing a Snapshot Report when a Snapshot is required for the campaign. Retry after ensuring that all accounts have a Snapshot Report. See this article for more details on how to leverage the Snapshot Creation campaign step within your email campaign. Account(s) on the campaign are missing a specific product or add-on when a specific product or add-on is required for the campaign. Retry after ensuring that the required product—according to the campaign’s content—is active on all accounts. If the mailing address information is missing, an unsubscribe option will not be available. Check your email settings under Partner Center > Administration > Customize > Email Settings for more details. The loading deadline may have been exceeded. If this is the case, ensure that you are connected to the internet and try again.

Use forms to collect information from your visitors, and capture them as leads. With Vendasta, you can effortlessly create forms to integrate into your websites. Create a form In Partner Center, navigate to Marketing > Forms. In the upper right, click Create form. Enter a name for your form. Click Create. Adding and editing form fields Adding form fields on your form to gather data from visitors. You have the option to add a rich text area among the fields, which allows for the addition of customizable text, headers, or space within your form. By default, Email is required for a form submission to generate a contact, and Company name is required to generate a company. We verify the validity of an email address before allowing submissions. Additionally, company details are automatically captured when a company is selected from Google-powered search boxes in the company name field. To add a form field: In the “Build” tab, use the search bar to find an existing contact or company field that you would like to collect from your visitor and drag and drop the field into the main panel. Repeat and add all the contact and company fields you would like to collect from your web visitors. Editing a form field: There are a few different settings you can have on each form field For all field types You can set a default value, which will be submitted when the user submits an empty field. You can mark the field as required, and the user can’t submit the form without filling in the required field. You can make the field hidden, so users won’t see the field and can’t edit it when they fill out the form. You can also populate the specific form field dynamically, which will take the query parameter from the URL to fill in the field. For example, if you have a form that’s put on this link: https://www.example.com/form?campaign=spring-promotion If you put “campaign” on this setting, it will pre-fill the form field with “spring-promotion” when the user submits the form. For the string field You can switch it to an open text field, drop-down, or provide a radio button option Styling the form In the “Design” tab, you can style the form’s container, font, and button. Embedding the form In the upper right corner, Click “Embed”. In the “Embed Form” pop-up, click “Copy Code”. Paste it on the website you want to embed the form on as a HTML snippet. Use automation with forms For any contact and company created from form submission, they will have their record source captured as “Form”. With this, you can leverage automation to automate different processes, including generating a Snapshot Report, sending a follow-up email, adding them to a drip campaign, or creating sales task. Here are two automation templates that you can get started with: Create a Snapshot Report when a form is submitted. Send a follow-up email when a form is submitted. Spam prevention You can set up reCAPTCHA in the form to prevent Spam. In the form builder, under “Setting”, you can find a section called “reCAPTCHA settings”, and it will be set up automatically after you generate the site key and secret key. The generation process takes several minutes and you can learn how to generate your site key and a secret key for free here.

How does Reputation Management determine if a listing belongs to a business? We use Best Match—an algorithm that compares the business name, address, phone number, and website to the information found on the listing—to determine if a listing is relevant to a business. Should this process find a potential listing that is relevant to the business, it will appear in Reputation Management. How does it work? All sources with enough information to match the anchor data will be ranked and considered as “potential listings.” This means that some listings may be pulled in that do not belong to that given business. The unrelated listings will be considered relevant until they have been reviewed and selected as “not mine,” by the user. This can be done in the Listings tab of Reputation Management. This is why it is important to audit the listings before sending or sharing Snapshot Reports and before walking a new client through the Reputation Management dashboard. You can read more about this process here: How Best Match compares business information to potential listings. How can incorrect listings or reviews affect the business profile? An incorrect listing or a review from an unrelated business may show up in the Snapshot Report A review for an unrelated business is pulled into Reviews in Reputation Management An unrelated business listing is pulled into Listings in Reputation Management What you can do: Open the Reputation Management account. Go to the Listings tab. Review all of the listings. If you find a listing that doesn't belong to the business, click the menu and click Remove this match. What you can expect: The Snapshot Report, if still active, will update within 24 hours If the Snapshot Report needs to be viewed before the update takes place, you can manually remove the particular source with the incorrect listing from the report. Learn how to edit the Snapshot Report here: How to Customize a Snapshot Report Unrelated reviews in Reputation Management will be immediately removed The unrelated listing will no longer be monitored.

When creating a Snapshot Report for a prospect, the Reputation Management trial will be activated. This allows your prospects with access to Business App the ability to work in Reputation Management unrestricted for seven days after the Snapshot Report has been created. Once the trial has expired, Business App users will still have access to a limited version of Reputation Management. This will allow them to view any data that had been entered previously, but Reputation Management will not check for changes to listings, look for new listings, or pull in any new reviews. This feature can be toggled on or off via the "Allow users to access 7-day trial and limited preview" option in Administration > Customize > General Product Settings > Reputation Management section within Partner Center.   With the feature toggled on anyone with access to Business App will be able to interact with the trial version of Reputation Management, and if the feature is toggled off Reputation Management will not appear. In addition, under Marketplace > Products, "Offer Free Trial" has to be turned on.

The following List actions are available from Partner Center > Businesses > Lists by clicking the Menu icon  next to the List. Export Account Data Add Tags Add to Campaign Pause Campaigns Create Multi-Location Group Create/Refresh Snapshot Trigger Automation Activate Product Activate Addon Change Market Delete Export Account Data Creates a downloadable CSV with the current data of all accounts in the List. This export contains the following information: Company Name Address City State Country Code Zip/Postal Code Work Number(s) Website Salesperson Email Customer Identifier Active Products (Listing Builder, Social Marketing, Reputation Management) Account Identifier Tags Toll-free Number Description Short Description Landmark Payment Methods Services Brands Hours of Operation Healthcare fields (if applicable) After selecting Export Account Data, you will be taken to the List’s History page. Once the export has finished, you will be able to download the CSV by clicking the Menu icon , then Account NAP/Product CSV. Add Tags Allows you to add tags to every account in the List. This is useful should you wish to use tags to filter accounts later. Add To Campaign Allows you to add the List to an email marketing campaign. This will add all the users and contacts that are assigned to the accounts in the List to that campaign. Learn more Pause Campaigns Allows you to pause a currently active campaign for all the users and contacts that are assigned to the accounts in the List. It's little confusing with the status when it's paused. "Paused" will not appear as a separate status, but if there is a campaign in "ongoing" status, pausing it will change the status to "published". Create Multi-Location Group Allows you to create a Multi-location group based on the List. After selecting this option, you will be given the choice of how you would like to segment the group. Here, you can choose either Geographic Region or Account Tag(s). Create/Refresh Snapshot Depending on the state of the account, one of three things will happen: If there has never been a Snapshot Report created for the account, a new Snapshot Report will be created. If an account has previously had a Snapshot Report that has expired, that Snapshot Report will be refreshed. If an account currently has an active Snapshot Report (created in the last 7 days), that account will be skipped. Trigger Automation Allows you to trigger a specific automation for each account within the List. There are a number of useful ways you can utilize automations within Lists. To learn more about this click here.  Activate Product Allows you to activate a single product on each account within the List. If an account already has the selected product active, that account will be skipped. However, you can do a fresh activation and not and edition change with this functionality. Please be aware that activating a product will result in a charge appearing on your next bill. For this reason, please be sure that only accounts you wish to activate the product for are in the List. Activate Add-On Allows you to activate a single addon on each account within the List. If an account already has the selected addon active, that account will be skipped. Please be aware that activating an addon will result in a charge appearing on your next bill. For this reason, please be sure that only accounts you wish to activate the addon for are in the List. Change Market Allows you to change the market the accounts in the List are assigned to. This is useful if you have created a new market and are looking to move accounts to it. Delete Allows you to delete the List. Please be aware that the accounts in the List itself will not be removed; only the List the accounts are assigned to will be deleted. This action is irreversible, so please be sure you wish to fully remove the List before selecting.

You have the option to hide your physical business address in Listing Sync Pro, Listing Distribution, and Listings Grade in the Snapshot Report. Clients will be able to list their business as a "Service Area Business" rather than a service in one physical location. This feature is also available as a “Bulk Update” action. Partners will be able to accommodate existing and prospective clients who run service area businesses. These businesses offer local services without a physical location, such as those that offer mobile or online services, operate from home, or use third-party locations. Service area providers will now be able to accurately sync their listings with sources that support a hidden physical address, which will result in a more accurate listing score. This will also improve the accuracy of the listing grade in the snapshot report for these businesses.Certain listing sources do not currently support this feature. This will affect the number of Listing Sync Pro sources that show up as available to sync with, in Local SEO. Though this will reduce the number of sources that are available to sync with, it will not impact your listing score negatively. How Does it Work? When creating a new account in Partner Center > Businesses > Accounts:  Under “Business Profile”, check the box next to Service Area Business (hide physical address). This can be found under the “Zip/Postal Code” field. This option will be set to Off by default. To hide the physical address for an existing account: In Partner Center, select Businesses > Accounts. Select the business you would like to edit. Click on the "View all data" button  Under “Location”, below the “Zip/ Postal Code” field, check the box next to Service Area Business (hide physical address). Scroll to the bottom of the page and click Save. To hide physical addresses for multiple existing accounts: In Partner Center: Select Businesses > Accounts Click the menu icon next to Create Account > Select Update Accounts (CSV Upload). Upload a CSV file with the new data, either by first exporting a list to a CSV, or using the provided template.[*Note — The template features a column titled Service Area Business. Include in the template all the accounts that need their address hidden, and write Yes in this column, next to each account.] Upload the CSV file and click Next. Select the box next to Address. Choose if you would like the empty cells to overwrite existing data in the spreadsheet and click Next. 7. Review the updated changes and click Update. The suppressed address update will take 6 to 8 weeks to be synced on all listing platforms.  

Within the Vendasta platform, the terms "Accounts" and "Companies" are foundational elements, each serving a distinct role in how you interact with the platform. Understanding the differences between them can enhance your experience and streamline your operations. Accounts: Billing relationship An Account in Vendasta is a legacy entity that has been the backbone of our platform for many years. It is the administrative record that encompasses the billing, service provisioning, and historical data for our clients. Key Aspects of Accounts: Billing Center: Accounts are tightly integrated with our billing systems. They are where all financial transactions, product activation, invoices, and billing details are managed. Back-end Foundation: While not directly visible in the front end, Accounts support numerous essential functions behind the scenes. Legacy Features: Many of the platform's original features and processes are designed around the Account structure, such as Opportunities, Orders, and Snapshot Reports. Companies: Customer relationship A Company is a newer concept introduced with our updated CRM system, designed to serve as the primary interface for managing client relationships. They focus on customer interaction, sales management, and operational details that support the growth and maintenance of your business connections. They contain the majority of data you would typically find within the accounts.  Benefits of Companies: CRM-focused: Companies center on managing your interactions and opportunities with clients. Visibility and Access: Provide a more intuitive and streamlined user experience for relationship management activities, such as engagement and keeping information up to date. Future vision: While already capture most of the information from accounts, the goal is for Companies to become your 'Single Source of Truth' for business representation on our platform. The Distinct Roles Accounts: These are mainly used for handling your financial dealings on Vendasta. This covers billing details, product activations, and payment histories. To initiate these processes, you will need to create an account from the company if not already created. When the business information for an account is changed, it will sync with the Company details and vice versa.  Companies: These are centered on building and maintaining customer relationships. They help you track potential leads and manage ongoing client interactions through the activity timeline. This is the interface you’ll engage with the most. Currently, you can perform some actions, like generating Snapshot Reports, managing opportunities, and processing orders on the company page via the company’s associated account. We're in the process of expanding this to include automation, product activation, project tracking, and invoice management in the same manner, which will consolidate your workflow into one convenient page. For any further clarification or assistance, our Support team is always ready to ensure your Vendasta experience is both proficient and pleasant.

Company fields store information about a company that you work with, such as their name, or the last time you have reached out to one of their contacts. Default properties are created in each company to store some important information. Some of the properties, such as the last engagement date, are automatically populated. Company information ID: Unique identifier assigned to each company. External ID: An identifier used by external systems or databases to reference the company. Company name: The official name of the company. Website: The URL address of the company's website. Street address line 1: First line of the company's physical street address. Street address line 2: Second line of the company's physical street address. City/locality: The city or locality where the company is located. State/province/region: The state, province, or region where the company is located. Zip/postal code: The postal code or ZIP code of the company's location. Country: The country where the company is located. Phone number: The contact phone number for the company. Tags: Keywords or labels used to categorize or classify the company. Fax number: The fax number for the company (if applicable). Number of employees: The total count of employees working in the company. Legal structure: The legal form or structure of the company. Lifecycle stage: The stage of the company in the customer lifecycle (Including Visitors, Lead, Marketing qualified lead, Sales accepted lead, Sales qualified lead, Prospect, Customer, and Former customer). Record Source: This tells you how the records were originally created within your CRM system. It may refer to manual data entry, data import, or capture through web forms, among other sources. Record Source Drill Down 1: This provides a more detailed breakdown of the primary record source, offering additional insights into specific methods or channels within the main source category. Record Source Drill Down 2: This offers even further detail about the record source, giving granular insights into the processes or sub-channels that contribute to the creation of records in the CRM. Original Source: This tells you the source where a contact interacted with your business, such as a website visit, a social media interaction, or a direct contact through email. This is currently not captured automatically, you will need to set up automation to infer this field from the UTM parameters. Original Source Drill Down 1: This provides a more specific look into the original source, detailing the particular platform or medium within the original source where the contact first interacted with your business (e.g., a specific social media platform or search engine). Original Source Drill Down 2: This goes deeper into the specifics of the original source, offering detailed insights about the specific activity or interaction that brought the contact to your business (e.g., a specific campaign or advertisement). Source name: The name of the source or channel through which the company was acquired. Timezone: The timezone in which the company operates or is located. Category IDs: Unique identifiers assigned to categorize the company. Facebook URL: The URL of the company's Facebook page. X URL: The URL of the company's X profile. Instagram URL: The URL of the company's Instagram profile. LinkedIn URL: The URL of the company's LinkedIn page. UTM Campaign: The name or identifier of the campaign associated with the company. UTM Medium: The medium or channel of the campaign associated with the company. UTM Source: The specific source of the campaign associated with the company. UTM Content: The content or variant of the campaign associated with the company. UTM Term: The specific keyword or term associated with the campaign for the company. GCLID: Google Click Identifier associated with the company. FBCLID: Facebook Click Identifier associated with the company. MSCLKID: Microsoft Click Identifier associated with the company. Created date: The date when the company record was created. Google Place ID: The unique identifier assigned to the company on Google Maps. Google review score: The overall review score of the company on Google. This is filled in when the company is created from the “Find nearby businesses” process. Group: Indicates the group to which the company belongs. Next task ID: The identifier of the next task associated with the company. Next task due date: The due date for the next task associated with the company. Owner ID: The unique identifier for the user who created the company record. Parent company: The parent company to which the company belongs. Engagement information Last activity date: The date of the last recorded activity associated with the company. Last campaign email clicked date: The date when the last campaign email was clicked by any of the company’s contact Last campaign email open date: The date when the last campaign email was opened by any of the company’s contact Last campaign email sent date: The date when the last campaign email was sent to any of the company’s contact Last campaign email sent name: The name or identifier of the last campaign email sent to any of the company’s contact Last campaign email bounced date: The date when the last campaign email was bounced by any of the company’s contact Last contact date: The date of the last contact made with any of the company’s contacts by any user. Last sales email received date: The date when the last sales email was sent by any of the company’s contacts to any salesperson in your account. This requires auto-forwarding to be set up. Learn more here. Last sales email sent date: The date when the last email was sent to any of the company’s contacts from your email inbox. This requires auto bcc to be set up. Learn more here. Partner-specific information (Does not exist in the Business App) Platform account group ID: The identifier for the account group. Salesperson: The individual responsible for managing sales activities for the company. Additional salespeople: Other individuals involved in sales activities for the company. Snapshot information (Does not exist in the Business App) Last review data updated date: The date when the last review data was updated for the company. Review performance grade: A grade or rating assigned to evaluate the performance of reviews associated with the company, typically based on criteria such as review quantity and review quality. Average number of reviews per month: The average count of reviews received by the company per month. Average review score: The average score or rating received by the company based on reviews. Number of review sources: The count of distinct sources from which reviews of the company are gathered or collected. Number of reviews: The total count of reviews received by the company across all review sources. Review data updated date: The date when the review data for the company was last updated by the Snapshot Report. Social Performance Grade: A composite rating that assesses the overall effectiveness and engagement of an individual or organization's social media presence based on various metrics like likes, shares, and follower counts. Total Number of Facebook Likes: The number of likes on the company’s Facebook page. Average Number of Facebook Likes per Post: The average number of likes on the company post on Facebook. Average Number of Facebook Posts per Month: The average number of posts published on the company’s Facebook page per month Average Number of Facebook Shares per Post: The average number of times the company’s Facebook post is shared. Total Number of X Posts: The total number of posts made on the social media platform "X". Total Number of Followers on X: The total number of individuals who follow the company’s profile on the social media platform "X". Total Number of Following on X: The total number of profiles that the company follows on the social media platform "X". Total Number of Instagram Followers: The total number of followers on an Instagram account. Total Number of Instagram Posts: The total number of posts published on an Instagram account. Last Social Performance Grade Updated Date: The most recent date when the Social Performance Grade was calculated. Instagram Data Last Updated Date: The most recent date when the data regarding Instagram was updated. Facebook Data Last Updated Date: The most recent date when the data regarding Facebook was updated. X Data Last Updated Date: The most recent date when the data for "X" was updated. Google Business Profile claimed: Indicates whether the company has claimed or verified its Google Business Profile. SEO local search grade: A grade or rating indicating the effectiveness of the company's SEO strategy specifically in local search results, assessing factors like local listings, citations, and geographical relevance. SEO daily organic traffic value: The estimated value of organic traffic received by the company's website daily as a result of SEO efforts. SEO number of organic keywords: The total count of keywords for which the company's website ranks organically in search engine results pages (SERPs), excluding paid advertisements. SEO organic clicks per month: The total number of clicks received by the company's website from organic search results in a given month. SEO organic domain ranking: The ranking or position of the company's domain in organic search engine results, often based on factors like domain authority, relevance, and backlink profile. SEO data updated date: The date when search engine optimization (SEO) data for the company was last updated by the Snapshot Report. Technology IDs: Unique identifiers assigned to categorize or classify the technologies used by the company on its website, such as software platforms, programming languages, or IT infrastructure. Technology IDs updated date: The date when the list of technology identifiers associated with the company was last updated. Snapshot latest expiry date: The expiration date of the most recent Snapshot report created for the company. Snapshot latest created date: The date when the most recent Snapshot report was created for the company. Snapshot latest snapshot ID: The unique identifier assigned to the most recent Snapshot report created for the company. Website data last updated date: The most recent date on which the website's data was updated. Website grade: An overall rating of the website based on various factors by Snapshot. Website mobile speed: The speed at which the website loads and performs on mobile devices. Website desktop speed: The speed at which the website loads and performs on desktop computers. Website is secure: Indicates whether the website has security measures in place, such as an SSL certificate, to protect user data and ensure safe browsing. Website is mobile friendly: Indicates whether the website is optimized for use on mobile devices, ensuring a good user experience on smartphones and tablets. Website has video: Indicates whether the website contains video content. Website has phone number: Indicates whether the website displays a phone number for contact purposes. Website has physical address: Indicates whether the website displays a physical address for contact or location purposes. Website link to Instagram: Indicates whether the website has a link to its Instagram profile. Website links to X (formerly Twitter): Indicates whether the website has a link to its X (formerly Twitter) profile. Website links to Facebook: Indicates whether the website has a link to its Facebook profile.

Streamline Local Lead Generation: Leverage the Enhanced "Find Nearby Businesses" Feature Identifying and qualifying potential clients within your local market is crucial for any salesperson focused on local businesses. Previously, creating accounts offered a limited view of prospects. The “Find nearby businesses” experience will allow users to look for the digital performance of local businesses, including their Google Business Profile claimed status, Google reviews, website, and will allow users to create local businesses in bulk. How to use the "Find nearby businesses" feature Step 1: Go to Contact > Company page, and then click Find nearby businesses. Step 2: Type in a type of business, with a location. Any companies that already exist in your CRM will be indicated. To add the new companies, click the box at the top of the screen to select all. Only new companies will be added and no duplication will occur.  Step 3: Select the local businesses that you want to work with and click Create companies. Step 4: Continue to look for other businesses, or click View companies to go to the company table and start working on the businesses that you just created. Coming soon: Bulk automation action in the company table which will allow users to conduct different actions in bulk, including creating Snapshot Reports and Tasks in bulk. FAQs Q: Can the table list more than 20 results? A: No - Unfortunately, this is a limitation of the Google API that is used.  

You can now allow your clients to invite other businesses to Business App, helping you acquire new leads and grow your customer base.  To turn on this setting: Create a landing page on your website to attract new customers. It's best if this page contains an Acquisition Widget so prospects can sign up, receive a Snapshot Report, or try free products. Go to Partner Center > Administration > Customize Business App > Add Your Clients Copy and paste the link to your landing page in the Invitation Landing Page URL field. Click Save.     Once the link is provided, an Invite a business button will appear in the profile section of the Business App.      When one of your clients clicks this button, they'll see this page (below) where they can copy the link to your landing page. They can then share this link with other businesses.     When a new business clicks on the link, it'll go to your landing page. If you've embedded an Acquisition Widget on the page, they can submit their contact information there. Want businesses to self sign-up for Business App? Configure the Acquisition Widget to create a Snapshot Report. New businesses will receive an email with the Report, and when they open the Report, they'll see a button to preview Business App. From there, they'll see the option to Sign up for the app. Configure the Acquisition Widget to send a campaign that includes a link to preview Business App (use the Business App Preview dynamic component). This button will allow businesses to preview Business App, where they'll see the option to Sign up for the app.   Start acquiring new customers 

By default, your prospects can request access to Business App from the Snapshot Report. That way, they can explore the platform to discover all of its benefits first-hand. You have the flexibility to customize your prospects’ experience from account creation to Business App access. To customize your prospects’ experience: Go to Partner Center > Administration > Customize. Click on the Sales section to expand the options. Click Edit Default Marketing and User Experience. 4. Follow each of the steps in the wizard. 5. Click Finish (you may also preview first).      Customize the Experience

You can use dynamic content to personalize your emails and improve the effectiveness of your campaigns. How does dynamic content work?Once your email is sent, the platform automatically replaces dynamic content with real information about your prospect/customer, products, and more depending on the content you chose. That means you only have to build one campaign, and the content in your emails will automatically be personalized! To add dynamic content from the Create Content or Edit Content page: You can access the Create Content or Edit Content page by creating a custom campaign or editing an existing campaign. Here is how you can add Dynamic Components to the Email Builder:  1. Navigate to Partner Center > Marketing > Campaigns > Create Campaign > Name your new campaign > Create new email. 2. From here, you can add Dynamic Components to your Subject Line and Inbox Preview Text. Once you have added a new block of text for the body of your email, you can also insert Dynamic Components: Options for dynamic components include:  Account details Partner details Salesperson details  Business App details  Snapshot Report Product details  Once a category is selected, further options to add specific details will become available: 

Automation triggers are specific actions that start your workflows. There are numerous triggers to choose from, and we're frequently adding more.  Some triggers are simple and are ready out-of-the-box, while other triggers may require specifying trigger options. Learn more about triggers here. Below is a full list of all currently available Automations Triggers: what the trigger is, an overview of what it does, any special cases, and example use cases. For some triggers, we may have a linked article with more detail on how the trigger works Trigger Overview Special Cases Example Use Cases Businesses       An account is created Starts the workflow when an account is created. The trigger is not able to detect likely duplicates (e.g. Jim’s Mowing and Jim’s mowing) When an account in Quebec is added, tag the account as possibly needing a salesperson fluent in French. An account is added to a list Starts the workflow when an account is added to a specified list. The trigger will not fire if the account begins on a list. When an SMB is added to the High Touch Client list, assign an experienced salesperson. An account is charged for a product Starts the workflow when a client account has been charged for a product   When a product, for instance, Reputation Management, is added to an account, an invoice is sent to the client. A user is active in Business App Starts the workflow when a user logs into Business App   When a user logs into Business App, a notification is sent to the assigned Salesperson A customer asked a question Starts the workflow when someone sends a message through here in the Business App. This was an original hot lead that has been migrated into built-in automation. When a user clicks the help button, assign a fulfillment agent to follow up. A user is added to an account Starts the workflow when a user is added to an account. If a user is removed from the account and then re-added, the automation may fire a second time. An SMB wanted a staff member added to their account to help administrate purchased products. When the partner adds the staff member to the account, an email campaign with helpful information is started. A company is created  Starts the workflow when a company is created.   When a company is created with missing data, assign a task to a salesperson to reach out and acquire that information. A contact is created Starts the workflow when a contact is created.   When a contact is created with missing data, assign a task to a salesperson to reach out and acquire that information. Get the associated account Given a company, get the account associated with it. If there’s no account, it will create one. I have a company and I want to start a campaign on it, so I get the account first since campaign actions are only available on accounts currently. Campaigns       There’s activity on a campaign email Starts the workflow when a campaign email is opened or clicked. Open and click can be differentiated. Only CTA clicks are counted. It is not possible to differentiate which link is clicked. There may be multiple users within the account, but the trigger only fires for the first user to click (unless the “run multiple times per account” setting is checked).  Learn more about click tracking A campaign has been sent to prospective leads. When a lead clicks the email, assign a task, a salesperson, and mark as a hot lead.  Fulfillment       A fulfillment project status is changed Starts the workflow when a user changes the status on a fulfillment project.   A fulfillment manager changes the status of a client fulfillment project from 'open' to 'in progress'; the assigned Salesperson receives an email updating them on the project status. A fulfillment project for an order changes status Starts the workflow when a user changes the status on a fulfillment project order.     A fulfillment task status is changed Starts the workflow when a user changes the status of a fulfillment task.   A fulfillment manager changes the status of a client fulfillment task from 'in progress' to 'complete'; the assigned Salesperson receives an email updating them on the task status. Products       A user on the account views a package Starts the workflow when an SMB views a package in the store in Business App. This was an original hot lead that has been migrated into built-in automation. When an SMB shows interest in Website Pro, send a promotional email with a discount. A product is activated Starts the workflow when a product is activated. (This includes custom products enabled by the partner) A product may be activated multiple times, but automation settings may mean the trigger is fired only once. When a website trial product is activated, send an email advertising web development services.  A product is deactivated Starts the workflow when a product is deactivated. (This includes custom products enabled by the partner) A product may be deactivated multiple times, but automation settings may mean the trigger is fired only once. When a high-profit product is canceled, notify a salesperson to follow up and investigate. A shopping cart is updated Starts the workflow when someone updates a shopping cart in the marketplace. The shopping cart only includes the product marketplace. When a shopping cart is updated, wait until an order is placed. If no order is placed after three days, send a follow-up email. Sales       An opportunity is created or status changed Starts the workflow when an opportunity is created, moves into a new pipeline stage and/or is closed. If an opportunity begins in the indicated pipeline stage the automation won’t run. When an opportunity is identified, upgrade the hotness level of an account. A sales order status is changed Starts the workflow when a sales order status changes. The sales order may originate from one or any source. If the sales order begins with the indicated status, the automation may not fire.  When an order is drafted, wait up to 24 hours for the order status to move to pending. If it hasn’t been issued after this time, create a task to investigate why the order wasn’t completed.  A user on an account makes a payment Starts the workflow when a customer makes a payment. The payment can succeed or fail. None When a payment fails, begin a Dunning process (i.e. using multiple actions) to ensure payment is collected. A sales task status is changed Starts the workflow when a sales task has its status changed to a specified status. The task’s assignee and task name can also be specified for the event. The corresponding “Delay until an event happens” action that uses this trigger doesn’t currently allow assignee and task name filters, due to the task event being a resource that is fetched and used as output data on the trigger but similar infrastructure doesn’t currently exist on the “delay” action. When a task named “follow up” and assigned to “Joe Smith” changes its status to waiting on the customer, send an email letting the customer know. A Snapshot Report is created Starts the workflow when a Snapshot Report is created All snapshots generally start as F ratings. This is because web scraping takes time. Users are advised to add delay steps after this trigger to ensure more accurate ratings are available. When a Snapshot Report is created, create a task to schedule a follow-up call. Assign a fulfillment agent to that task. Manual        Automation is triggered manually Starts the automation for an account when you click start. If you put filters on the automation it may not fire even if you hit run. You need to go to the account itself to trigger the automation manually. The automation also needs to be ON before it will appear in the search box on the account’s landing page. When a salesperson feels that an account will be an important lead, they manually trigger an automation that creates an opportunity, notifies other salespeople, assigns the most experienced fulfillment agent, and adds the account to the Important Clients list. Advanced       It’s triggered via API for an account   API Documentation   A webhook is received  Starts the automation when the user POSTs to the given URL with the user-defined payload.   I want to integrate Vendasta into a third party system. Triggered via Zapier Starts the automation when the “Run Automation“ action is used in our Zapier app. Trigger an automation using Zapier. I want to make an automation that I can trigger from Zapier, to update contacts in the CRM, and send along the data as Zapier provides it. Contacts Automations can be triggered when a CRM contact is created or modified.   When a contact has their email updated, send them a new email confirming their email. Companies Automations can be triggered when a CRM company is created or modified.   When a company has their salespeople updated, alert the salespeople they are assigned to a new company.

Account Lists are a great way to group and organize your customer accounts. Account Lists allow you to perform bulk actions that affect each account in the list, including: Exporting account data Adding account tags Sending email campaigns Pausing email campaigns Creating Brand Reports Creating and refreshing Snapshot Reports Activating products and add-ons Changing the Market the accounts are assigned to For more information on creating and managing account Lists, please refer to these articles: Create account Lists Import account Lists Add accounts to Lists List actions Remove accounts from Lists  

The Vendasta team has been working hard to bring new advancements to the new CRM within Partner Center. Since its launch in November 2023, the Partner Center CRM has evolved to become the best place for Vendasta Partners and their Sales teams to sell solutions to SMB clients. This significant advancement towards a unified CRM experience is beneficial to partners with and without dedicated sales teams, providing a cohesive all-in-one platform experience to Partner Center users, and limiting access to salespeople-only users when necessary. Take a look at the Vendasta Changelog for all of the details and FAQs.  Starting June 24th, 2024, new partners that register for Vendasta will not have access to Sales & Success Center.  Existing partners (those who have an account prior to June 24th) retain access to Sales & Success Center but are encouraged to migrate to Partner Center CRM as soon as possible. Sales & Success Center will eventually be sunsetted for all partners at a future date, to be determined. Please keep an eye out on roadmap.vendasta.com/changelog for more updates regarding this transition. All existing partners except the partners who are currently white-labeling the Sales & Success Center  (via a setting in Administration) will start seeing a Partner Center button in Sales & Success Center which will redirect their salesperson to the new CRM in Partner Center. All new salesperson welcome emails will also direct salespeople to Partner Center as well. Custom Domain Requests: Partners white-labeling Sales & Success Center can request custom domains for Partner Center based on their subscription tiers. Custom Domains are available on all subscription tiers with the exception of Starter, Startup, and Individual plans. Beyond custom domains, partners can further white-label the Partner Center experience for their salespeople by ensuring they have their role set to “Salesperson”. Why migrate to the new CRM in Partner Center? Integrated and seamless workflow: Manage sales cycles, gather leads, and launch targeted email campaigns within Partner Center (instead of needing to switch to Sales & Success Center). Unified sales activities and data streamline user experience. For example, sending Campaigns to a list of “users” was cumbersome. Today, it’s significantly easier with “Contacts”. Automation and expansion capabilities: Includes AI-assisted web chat widget and Form Builder for capturing leads. Users can also run bulk actions on Contacts and Companies from manual automations, with more system automations coming soon (like “assign task”). Zapier integration enables extensive automation and custom workflows. Enhanced customer and sales management: New "Companies" and "Contacts" tabs offer flexible customer management and advanced filtering. Partners can collect Contact information from Forms and AI Lead Capture without the need to create an Account for the business. They can nurture that Contact with emails, and then eventually move them into a Company. Enhanced Company profiles and Snapshot Report integration on the Companies table improve sales prospecting. How do I migrate my team to the new Partner Center CRM? Starting June 24th, 2024, provide your team members with access to partners.vendasta.com. You can provide the link to Partner Center directly. You can invite new salespeople by visiting https://partners.vendasta.com/my-team and clicking “Invite team member” in the top-right. If your salesperson is already listed in the “My Team” table, you can invite them to Partner Center by clicking the kebab menu next to their account on the page above and selecting “Resend Welcome Email”.  You can adjust the permissions of your salespeople in Partner Center by clicking the kebab menu and selecting “Edit member”.  This will allow you to to configure what they have access to in the Partner Center CRM. Call to Action Existing Vendasta Partners are encouraged to familiarize themselves with the exciting new features of the Partner Center CRM and watch for future updates. The Vendasta team will provide legacy access to Sales & Success Center until a future date, to be determined. 

Our dedicated team of product and platform experts known as Onboarding Specialists are assigned to your account for 90 days when you purchase an onboarding package. They will assist you in getting your agency set up for success in our platform by providing comprehensive training on:  Adding accounts Building your store Building email marketing campaigns  Setting up automations Running, customizing, and sending Snapshot Reports Adding your team  Building sales and customer onboarding processes  And so much more!  To learn more about our Onboarding packages, please contact us at onboarding@vendasta.com.

Submitting the proper Taxonomy ID will help ensure that the sources add the business’ listing to the proper category within their site. This ultimately allows users to easily find their business listings. Avoid selecting ‘other’ as a business category as some sources do not support this category type and this may result in the business not being found on unsupported listing sources.  The listing recognize certain business categories and a mismatch in business categories will result in syncing incompatibility with the listing sources. It is also important for competitor analysis in the Snapshot report. If competitors selected for comparison have different business categories, it will not provide the analysis.

The Review Grade is a letter grade given to your clients’ businesses to evaluate their online review presence. The Review Grade is currently used in our Sales intelligence report, Snapshot Report, to evaluate the business’s online reputation before partnering with your company. The Review Grade in the Executive Report enhances reporting transparency for your clients and shows proof of performance over time. Recommended Reading: Know Exactly How to Improve Your Clients' Reputations with the Review Grade     How is the Review Grade calculated? The Review Grade is calculated based on the business’ performance in four categories: Average review score Number of review sources Reviews found Number of reviews found per month Scores in the four categories are then combined and compared to the industry average to get the final letter grade using this percentile grading system: A = 90 - 100th percentile B = 75 - 89th percentile C = 50 - 74th percentile D = 30 - 49th percentile F = 0 - 29th percentile For example, if a business has an average review score of 3.5. This puts the business in the 10th percentile compared to the industry average (4.32) and industry leader (5). This category receives an F. The same calculations are done for the other three categories and a combined score results in a Review Grade of C. The Review Grade is turned on by default.     How do I disable the Review Grade? We do not recommend disabling the Review Grade from your clients' Executive Reports, however, you may do so from a setting in Partner Center.   Follow these steps if you'd like to turn off the Review Grade for all markets (if applicable): 1. Log in to Partner Center  2.  Administration > Customize Business App > Executive Report > Review Grade 3. Uncheck the box beside Show Review Grade Card in Executive Report for SMBs.   All markets will abide by these Partner settings. If you wish to enable the Review Grade for select markets, follow the steps below, but ensure the setting is set to Enable .   Follow these steps if you'd like to turn off the Review Grade for select markets: 1. Log in to Partner Center > Administration > Customize Business App > Executive Report > Review Grade 2. Click the tab 'Markets' 3. Uncheck the box beside Show Review Grade Card in Executive Report for SMBs.