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Multi-Location Business App Overview

The Multi-Location Business App is available to Vendasta Partners on certain subscription tiers.  Insights on all your businesses, in one place. Multi-Location Business App is a roll-up of Reputation, Listing, Google Business Profile, Social, and Advertising analytics to allow Brand Managers to monitor and improve their franchise’s online SEO. Multi-Location supports the ability to oversee thousands of franchise locations, giving your team the ability to quickly organize important digital marketing metrics so you can easily see how all your locations are doing compared to each individual location. See the big picture with insights: Custom date picker, to compare current performance to the previous period. Visualize data in trendlines, sortable tables, and interactive maps. Filter by geographic region. Find the outliers: Each business is given a comparative grading, against other businesses in the brand. Colors indicate the best and worst performers, allowing you to identify outliers. Use table sorting and filters to find successes and issues. Quickly access common workflows: Respond to and manage reviews for all locations. Manage and correct listings for all locations. Drill down into single locations to access products, view account details, and examine the single-location executive report. Create and publish Facebook posts for multiple locations in one go. Currently supported metrics: Reviews (requires ‘Reputation Management’ for each location) Listings (requires ‘Reputation Management’ or ‘Listing Sync Pro’ for each location) Google Business Profile (requires free authentication for each location) Social Posting (requires 'Social Marketing' for each location) Advertising (required 'Advertising Intelligence' for each location) Note: For accounts that don’t have Reputation Management or Listing Sync Pro enabled, Reputation and Listing Data can also temporarily be pulled in for 7 days by running a Snapshot Report for each location. How to set up Multi-Location Business App To begin, you first need to create a Multi-location Group - there are 2 ways to do this.       A) In the Partner Center > Navigate to the Businesses tab > Multi-location Groups; click on the Create Group button Enter the Group Name, Market(if applicable), and Location > Click on Create Group Click on Add accounts > Click on the + sign next to each of the accounts you intend to add to the new Group (there's an option to also create Sub-groups) Note: If you want to create sub-groups, you will need to create at least one sub-group before adding accounts to the Multi-Location Group. If no sub-group has been created, then the option for creating sub-groups is not available after adding accounts.      B) Start by creating a list of all the businesses you’d like included in this Group: In Partner Center > Businesses > Accounts, use the search or the filters to narrow the results down to the businesses you want to add to the list. Then select the button labeled Add x to List at the top right, and create a new list. You can also add businesses one at a time, by selecting ⋮ next to the Account and then, “Add to List”. Next, when your list is ready, create a Group from the list: In Partner Center > Businesses > Lists, select the ⋮ on the list you’ve created, and then choose “Create Multi-location Group” Decide on a name (This name will appear in Business App to all users) and choose to organize by geographic region, unless you’ve set up specific tags for each location and would like to have sub-groupings based on tags. Give users access to view Groups in Multi-location Business App In Partner Center > Businesses > Users, find (or create) the user you’d like to grant access to. Select the ⋮ on that user, and choose “Edit Permissions” At the top of the Permissions page, select the second tab called “Groups” Select the “Add Group” button on the right. Select ➕ on all groups this user should have access to, so they become ✅ TIP: Create yourself as a user, and give yourself access to all Groups you’ve created, to make it easy to log in and review them in the future. Note: Associating a user with a group will grant them access to all products enabled for a business in that group. View Multi-Location Business App at any time by impersonating a user that has been granted access to a Group.  To impersonate, find a user in Partner Center > Businesses > Users, select the ⋮ and choose “impersonate”  (You can also tap ‘/’ on your keyboard while in Partner Center to quick search for a user to impersonate) Your clients can view it by logging into Business App, once they’ve been granted permission. Once logged into the Business App, in the top left, choose “Switch Locations” to navigate from the single-location Business App to the Multi-location Business App. Select the Group. You’ve made it! 
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Create account in Partner Center

Customer account management is one of the core pieces of managing your system. You can create individual accounts or import multiple accounts from a CSV file. Individual accounts Multiple accounts Create Individual Accounts To add an individual customer account to the Platform: Go to Partner Center > Accounts > Manage Accounts.  Click Create Account in the upper right corner of the screen. Search for the business you want to add. In the Specific search bar, enter the name and location of a specific business. For example, to create an account for Starbucks on Broadway, you could search for: Starbucks, Broadway, New York, NY, USA.  If you do not see the business you're looking for, click Go to Account Creation. Note: When using the Specific search bar, you'll also see an automatically-generated list of competitors for that business. This allows you to select up to three and have them automatically added to the Snapshot Report. To learn more visit our support article about competitor stats. Search for the business you'd like to add. Fill in the form that appears. As the information here comprises the "Business Profile" used for many different products and services, it is important to fill this out as thoroughly as possible. The following fields are required: Market (if applicable). Business Name. Categories. If you are unable to locate a suitable business category, select Other. Please be aware that certain product features may be unavailable. Country/Region. Street Address. If the account does not have a physical address, select Service Area Business below the ZIP/Postal Code field. City. State/Province. ZIP/Postal Code. Business Phone Number. Click Create Account.   Create Account What is the purpose of the Customer Identifier field in the account creation process? To clarify, the "Customer Identifier" is an optional field when creating an account and serves as a reference or serial number for the account. Although it is not required, you may choose to include one and it can also be used for searching the account in Partner Center. Create Multiple Accounts This feature may only be available on certain subscriptions.  To add multiple customer accounts to the Platform:  Go to Partner Center > Accounts > Manage Accounts. Click on the Menu icon  in the upper right corner of the screen. Click Import Accounts (CSV Upload). If you have a CSV file containing your customer data, click Select file... to upload the file, then continue to Step 4. If you don't have a CSV file, follow the steps below: Click Download CSV Template. Open the template in your program of choice. You can use Google Sheets if you don't have a separate program. Fill out the template with your customer information. Make sure to delete the second row with sample data (this row begins with [Sample-->]). Note: CompanyName and Zip are required fields. We recommend limiting the number of rows per upload to 500. Save the file. In Partner Center, click Select file... to upload the file. Map the columns in your file to the corresponding fields in Partner Center. The Header Row column represents the columns in your CSV file.The First Row column displays the first row of data for each column.The Map To column links the data in your CSV file to a corresponding field in Partner Center. For each Header Row, use the dropdown menu under the Map To column to indicate where the data should be stored in Partner Center. For example, a "Street Name" column in a CSV file would correspond to the Address field in Partner Center. You can also select Do not import if the data in a column does not apply to Partner Center. Click Next. Set User Permissions and Notifications. Select the options you would like to enable for new users in your CSV file. If you unselect each of these options, the users can still receive marketing campaign emails. Click Next. Choose a Market and List. If you have an Enterprise subscription, select the Market associated with these accounts. Select one of the following: Select an Existing List—Adds all accounts in the CSV to an existing account list. If you have a pre-existing list you want to add these accounts to, select this option. For example, you provide business to doctors', lawyers', and dentists' offices. Your CSV file contains a list of new law offices that you want to add to an account list titled "Law Offices." Create a New List—Creates a new account list. This is useful if you don't want to group the accounts you are importing with existing accounts in the system. Select the existing list you want to add the accounts to, or enter a new list name. Click Next. Confirm that the details are accurate, then click Finish. If you select Attempt to fill in empty cells, we will attempt to infer missing information using Google data. Importing these accounts will take several minutes, depending on the number of accounts you are importing. You will be taken to a screen that shows you the progress of the import. You are free to leave this page as the upload will continue in the background. Once the import is complete, the accounts will appear in Partner Center > Accounts > Manage Accounts, and Partner Center > Accounts > Lists.   Import Accounts  
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Give your customers access to Business App

To allow your customers to log in and experience their new products in Business App, you’ll need to get them set up with login credentials.  When is the right time to give them access? As soon as possible! Business App is built to support businesses out of the box, meaning they'll have access to reporting, your product catalog, and in-depth guides as soon as they've logged in. Create a User on an Account Navigate to Partner Center > Accounts > Manage Accounts > Select the account you would like to add the user to. Scroll down to the Users section and select Add Users. From here, select Create User. Complete the form with the user's information: First name Last name Email Phone Welcome message Select whether you want the platform to send a welcome message to your customer. If Send Welcome Message is selected, the platform will send a welcome email to the user. This email contains a link to log in to Business App. Upon clicking this link, the user can set their password. Enter a custom message for the top of the welcome email (optional). Click Create User. The user will now exist in association with this account.  OR Create user credentials To create user credentials: Go to Partner Center > Accounts > Manage Users.   Click Create User in the upper right of the screen.  Complete the form with the user's information: First name Last name Email Phone Welcome message Select whether you want the platform to send a welcome message to your customer. If Send Welcome Message is selected, the platform will send a welcome email to the user. This email contains a link to log in to Business App. Upon clicking this link, the user can set their password. Enter a custom message for the top of the welcome email (optional). Click Create User. Please note that this workflow does not associate the user with an account.  After creating the user, you will land on the User Permissions page for the user you've created. From here, you can add any business accounts that the user needs access to: Click Add Account Select the account(s) that your customer needs access to in Business App Click Add Accounts Your customer can now set their password and log in to Business App through the link in the welcome email. You can find your Business App URL below the title on the Businesses > Manage Users page in Partner Center. Custom domains are only available with certain subscription tiers. Speak to your account manager for more information. Learn more Create a user Resend a welcome email Your customers may already have access to Business App—they can gain access when they click on a call-to-action in the Snapshot Report. If this is the case, you have the option to resend the welcome email. This allows your customers to reset their passwords and then log in to Business App. To resend a welcome email: Go to Partner Center > Accounts > Manage Users. Find the user that should receive the welcome email. Click on the Menu icon to the right of the user. Click Resend Welcome Email. Click Send.  Resend Welcome Email
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Getting Started with Vendasta (Start Here)

Welcome! This end-to-end guide takes you through many of the core actions that will help you to grow your revenue with Vendasta. Looking to complete a full platform setup under your brand? Read our guide on how to set up and white label the platform.  To learn more about specific workflows in greater depth, check out some of our other Getting Started Guides.  Note: Some of these steps may include features that are only available on specific subscription tiers. To see an updated list of which features are available on each tier, refer to our pricing page: vendasta.com/pricing  Checklist Start selling Ready-made packages Marketplace products Prospecting Find and add accounts Create Snapshot Reports Send Snapshots with AI Analysis Activate your customers Invite users Order products and get paid Business App connections Start selling With Vendasta, you're set up to start selling right away with a collection of ready-made packages and products ready to go. If you want to take full control and customize your store, check out the Store Build Guide. To dive in quickly, take a look at some of the basics. Ready-made packages Your store is automatically populated with a number of packages that include some of the most important solutions for small businesses. You can change the existing packages if you wish.  Go to Marketplace > Packages. To edit an existing package, click the vertical ellipsis ⋮ and click Edit. Click Unpublish and Archive  if you wish to remove a package. Here you can click + Add item to add products, click the X next to an item to remove it, adjust retail price and marketing copy. To view and add our latest recommendations, follow these steps: Click the Recommended Packages tab. Click any package to view its contents. Click Add to Store to include this package amongst your offerings. Choose Save and publish to add it immediately or Save as draft to edit it before setting it live. Each of our 2024 Digital Success packages include all of the powerful features of Business App Pro, allowing you to bundle services on top of a core set of features that help your customers manage their daily work. Back to top. Marketplace products Find everything you need about a product including sales assets, pricing information, and support contacts by viewing the product page. To access a product page go to Marketplace > Discover Products and click on any product. At the top, you'll find sales and marketing assets under Screenshots & Files. Down the right you'll find pricing, contact information, and add-ons. At the bottom, you'll find FAQs.  If you wish to order a product from the Marketplace for one of your customers, you need to make sure that you have selected Start selling on that product.  Note that access to some products in the marketplace may be limited based on your current Vendasta plan. Go to Marketplace > Discover Products. Click a product you're interested in. Click the Start selling button. Click the checkbox if you wish to add it your Store page. Click Done or Add to store. Back to top. Prospecting Here are some of the core steps you can take to kick off your prospecting efforts. This video showcases all of the steps for adding accounts, creating Snapshot Reports, and sending them all at once. Find and add accounts Accounts can be added in groups and individually. This workflow showcases how to add many accounts at once into a list. To learn more about adding individual accounts or importing them via a csv file, go here.  Go to Partner Center > Accounts > Manage Accounts Click Find accounts. Search for businesses by type or location. (For example, you could search for “Dentists near me”). Click the checkboxes next to any of the businesses that you want to prospect. Click Continue. Click Create accounts. Wait a few moments for the accounts to be added as part of a list. The system will grab information about these businesses right from their Google profile and add that information right into the platform for you. Some information is not readily available from a Google Business Profile, so you will still want to look for additional information about the business such as email addresses or contact names. Back to top. Create Snapshot Reports Snapshot Report is a needs assessment tool that will let you know about the gaps in the business’s online presence. Because your prospects were added as a part of a list, you can create Snapshot Reports as part of a quick bulk action. Go to Partner Center > Accounts > Lists Click on the ⋮ vertical ellipsis menu next to the list you created. Click on Create/Refresh Snapshot Reports Note that additional charges may apply Wait for information to start populating. It can take up to 24 hours for the information to be fully populated and up to date. The Snapshot Report will continue to refresh with information for 7 days from its creation. Snapshot Reports can be refreshed after the 7 days–additional charges apply. To create a Snapshot Report for one account, go to Partner Center > Accounts > Manage Accounts click on the + report icon next to the account name. Tip: While waiting for information to populate, it’s a great time to make some quick edits to the Snapshot Report. If you’ve added a number of prospects that are part of the same business category, you can flag them as competitors. Check out our Snapshot Guide for more. Back to top. Send Snapshot Reports with AI Analysis Prerequisite: Before sending out any emails through the platform, make sure you have configured your email settings to assure maximum deliverability. These steps are showcased in detail here. A personal touch can go a long way and leveraging artificial intelligence gives you the chance to personalize your outreach while being efficient with your time. Go to Partner Center > Accounts > Manage Accounts Click on the Snapshot Report icon next to the account Click Edit report. Click the “paper airplane” Share icon. Add sender name and email (your information). Add the contact email. Click Suggest content. Clicking the down arrow next to Suggest content gives you additional options. Suggest general content will craft an email based on the overall information in the Snapshot Report. Suggest section-specific content will allow you to choose sections of the Snapshot Report and craft a more targeted email. Review and update the email content that has been generated. Click Send. Activate your customers Invite users Adding a customer as a user to an account will give them access to Business App and allow you to bill them.  Go to Partner Center > Accounts > Manage Accounts. Find the account you want to add the user to. If there are no users assigned to the account, you can click the Add User icon  next to the account name. You can also click on the account name, scroll to the Users section, then click Add Users. Add an existing user from the list or click Create New User and add their information When creating a new user, you can choose to Send welcome email to send an invite into Business App. Once you have all of their information added, click Create User.  Learn more. Back to top. Order products and get paid Prerequisite: You can automatically request payment while ordering a product through Vendasta. To do so, you will first need to set up Vendasta payments. This video showcases the workflow to order products whether you are collecting payment before activation or not. Go to Partner Center > Accounts > Manage Accounts.  Click the account that you want to place an order for. Click Order products. Select the products and/or packages that you want to order. Complete any order information required. If you are using Vendasta Payments and collecting payment, then you can bill your customer at this time. Update the retail prices as needed. Under Collect payment, choose to "Send order for customer review & collect payment online." Select a user to bill Add an expiry date of terms, if necessary Select a product activation date. Note that if using the payment collection methods in Step 6, then the products will only activate on/after that date if the payment has been collected. Check and update the wholesale billing info if necessary (this is your payment to Vendasta). Click Send Order. The Vendasta platform allows you additional flexibility for full order management of your sales team; to learn more about that type of workflow, check out Getting Started: Onboard your customers. Learn more about ordering products. If you are ordering fulfilled services, like those from our Marketing Services team, after the order is complete, you will be presented with a fulfillment form, an easy way to capture information with the help of your customer. Learn more about fulfillment forms. Back to top. Business App Connections   Setting up connections for your customer in Business App is crucial for retention. Something as simple as connecting their Google Business Profile helps them to see value and increase functionality across many products and features. To access the Business App Connections for your customer, follow these steps: Go to Partner Center > Accounts > Manage Accounts Click on the ⋮ vertical ellipsis menu on the far right of the account in the table. Click Open Business App. Click Settings. Click Connections. Click + next to the app or external account you wish to connect. From here, there may be some different steps depending on the connection you wish to make, but in general you or your customer will need their login credentials and will need to give permission for information to be shared with Business App (often shown as an unbranded app called Social Reputation). Learn more about connecting accounts to Business App here: Connecting social media accounts Connecting Google Analytics Account in Business App Connect QuickBooks in Business App Troubleshooting Facebook and Instagram connection errors Back to top. Need help? Support On-Demand can answer your questions or put you in touch with those who can. You can us at support@vendasta.com. Learn more.
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Executive Report Overview

This article breaks down each section of the Executive Report in an easy-to-understand format. The Executive Report is the client’s single source of truth for the state of their online presence. It gives clients a rollup of everything happening across their digital marketing channels week-to-week, or month-to-month. This report is white-labeled, so it's automatically generated under your brand. This automated report gives clients a first-hand look at the return on their investment—it’s a great way to build trust, position yourself as an expert, and show how you’re delivering results each month. Why is the Executive Report important? Give your clients relevant, personalized, actionable data at the right time. The Executive Report is your secret weapon for engaging with your clients, continually proving your value to them, and retaining them for longer. Our study revealed that partners who use the Executive Report and connect a data source like Google Business Profile see a 51% increase in client retention rates over 24 months compared to those who do not use the Executive Report.By receiving proof-of-performance reporting consistently, you are providing your clients with evidence of the value you bring to their business and engaging them in your Business App offering. When is the Executive Report sent out? The Executive Report processes a lot of data. While we do our best to ensure it's ready to go at month's end, you may notice a 2-3 day delay before receiving your monthly report. When the Executive Report is received, it will contain data for the entire month. The monthly Executive Report usually goes out between the 1st - 3rd days of each month. The weekly Executive Report is sent out on Mondays. The Executive Report may be sent outside of business days as it recognizes the start of each month, not specifically Monday-Friday. NOTE - Accounts with active products generally trigger Executive Reports to be sent, however, for accounts with only Local SEO active, users will not receive any Executive reports if they don't have any changes in data as changes in the data are needed for a new executive report entry. If there are no changes from the previous month for any specific section of the report, the section will not populate the report for the current month. When is new data updated in the executive report? New data appears in the Executive Report automatically when supporting products are activated on an account, and some time has passed to allow for the ingestion of data. Times to get data vary based on the product.We support custom data integrations via API. If you have a database that you’d like to connect to the Executive Report, you can work with your Account Manager for a custom integration via our Marketplace APIs. What does the Executive Report look like? What Products are included in the Executive Report? Products that push information to the Executive Report include: Reputation Management Local SEO Google Business Profile (via Local SEO) Website Pro Advertising Intelligence Google Ads (via Advertising Intelligence) Facebook Ads (via Advertising Intelligence) Social Marketing Google Ads Robot Marketgoo Metricool SEO Network Instant Website with Facebook Sync PinnacleCart Google Ads for Small Businesses SiteGlue AI Starter SiteGlue AI Pro Alpha SEO - Full-Service SEO QuickBooks What data does the executive report contain? The Executive Report makes it even easier to show clients everything you accomplish for their business, month after month. Features include: More products and more key performance indicators from across the marketing stack, including Reviews, Listings, Social, Website, SEO, and Advertising. Most apps that are active on the account push data to the report. Short-term changes and long-term trends. Compare metrics week-over-week or month-over-month, and use long-term trends to contextualize changes over time, e.g. “You may have received fewer website visits from Google Maps this week, but since you’ve started working with us 6 months ago, your website traffic has more than tripled.” An automated email with relevant highlights is delivered to your clients at the beginning of every week, month, or both. No sign-in is required to view the report, and it’s mobile-responsive, so your clients can view the report from any device. Immediate value on day one After running a Snapshot Report or authenticating a Google Business Profile, useful personalized data will appear in the report in the Business App within 5 minutes. White-labeled with your logo and branding in both email and Business App. Who can receive executive report emails? By default, the Executive Report email will be sent to Business App users under these conditions: Users on accounts with active products that push data to the report, and Users on accounts that have authenticated Google Business Profile or Advertising Intelligence metrics. Viewing and Understanding the Executive Report On the top-right, you can choose your date range. In Single-Location Business App – Defaults are weekly or monthly reports. You can also choose a completely custom date range. Quick navigation to a certain section in the report is possible by clicking on a category icon in the header of the report, or by choosing from the drop-down menu in the navigation header. Quick navigation to a certain section in the report is possible by clicking on a category icon in the header of the report, or by choosing from the drop-down menu in the navigation header. How can executive reports be customized? At this time you cannot customize the Executive report. There is an option to rearrange the sections as a Partner Center Admin, however, you cannot edit or remove sections from the report. How can executive report notifications be turned off? Notifications can be enabled or disabled from Settings, Notification Settings, and Business App. Notification and Sample for Executive Report By sending your clients an email notification about their Executive Report, you are prompting them to visit and engage with their Business App, understand where they are performing well and where they should improve, and from there they can take the proper actions, such as an upgrade to a paid product or service with you.When a client receives an automatic notification that their Executive Report is ready, they’ll receive a personalized email that identifies the business’s highlights and areas for opportunities. This will prompt the client to see where they are winning and what areas need improvement. The call-to-action is for the client to view their Executive Report, which re-directs them to their Executive Report in their Business App. They do not need a login to view their Executive Report, but if they click on any button within their Business App, the client will be prompted to log in.
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Platform overview

What if you had your own branded end-to-end commerce platform that empowered you to scale sales, marketing, fulfillment, and operations better than you could ever imagine? As you watch the video below, ask yourself: how could these features accelerate my business? The platform has 3 environments One for you, and your salespeople, one for your customers, and one for fulfillment. Together, they empower you to provide products and services to local businesses. Some features listed below are not available with the Free and Startup plans. Learn more Partner Center is for your business In Partner Center, you can: Customize your branding and settings Manage your prospects and customers Set up your products and services Build your online store Publish and track marketing campaigns Manage your salespeople Manage your billing Manage your customers' products, services, and credentials All admins can access Partner Center via partners.vendasta.com. Partner Center isn't white-labeled, and the URL isn't customizable. Business App is for your customers In Business App, your prospects and customers can: Receive updates about key businesses metrics Access the products they’ve purchased Browse products and services in your online store View proof-of-performance reports Your customers can access Business App from a URL that’s unique to your agency. You can find your URL below the title on the Accounts > Manage Users tab in Partner Center. The Growth and Scale plans include the ability to customize this domain. To give your customers access to Business App, you’ll need to create user credentials for them. Alternatively, prospects can access Business App for free from a Snapshot Report. Task Manager is for fulfillment In Task Manager, you and your fulfillment team can: Update listings Respond to reviews Respond to mentions Create social posts Engage with leads Onboard new customers Complete custom tasks Your fulfillment team can access Task Manager from https://task-manager.biz/login/ To give your team access to Task Manager, you’ll need to create user credentials for them.    View Getting Started Guide
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Create an Acquisition Widget

To create an Acquisition Widget: Go to Partner Center > Marketing > Acquisition Widgets. Click Create Widget in the upper right corner of the screen. From this point, creating a widget involves 3 steps: Configure, Design, and Embed. Configure Fill in the form: Widget Name Market Assigned salespeople The campaign that will be sent to new leads Confirmation Landing Page URL Set any tags to be applied to the new accounts Select whether the widget should create a Snapshot Report for new leads (toggle this option on/off). Select whether the widget should be enabled (toggle this option on/off). You can also enable/disable the widget at a later time. Select any products that should be activated automatically for new leads. Click Save and continue. Design Tailor the widget to the design of your website. Once it appears how you'd like, click Save and continue. Embed Copy your widget embed code, then click Finish. Paste the embed code into your website's HTML to embed the widget on relevant pages throughout your website. Tip: Create dedicated landing pages for the Acquisition Widget and link to it from advertising campaigns, social posts, blog posts, and email signatures. When a lead submits their information through the widget, the widget will notify the assigned salespeople so they can get in touch with the lead ASAP. Simultaneously, a new Snapshot Report will be created, the lead will be added to the customer acquisition campaign of your choice, and/or products will be activated, depending on your configuration.   Create a widget
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Account Creation - Why is the business not appearing in the search bar?

When one of your customers creates an account from your Store, we leverage Google Search to quickly and easily gather their business information. If the 'Create Account' search bar is not finding the business you are searching for, it's most likely because it's a "Service Area Business (SAB)". Service area businesses do not show up on the account creation page due to a limitation with the Google API that powers our listing search. To have the Google listing pulled into the Snapshot Report, please connect it directly in Reputation Management.  You can add the business manually by clicking 'Skip to Account Creation'.
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Partner Center Overview

Partner Center is your gateway to Vendasta's powerful platform. From the home page in Partner Center: Select the “Get Started” button to find a checklist for some of the first, important actions that should be taken upon starting with the platform.  Scroll through the carousel to watch the “What’s New” video, and see other important notices from Vendasta. See important updates like new accounts added, and Snapshot Reports created right from the home page. In Partner Center, you can… Manage your client accounts Manage users Start selling and activating products Set up your store Manage other admins Configure multi-location groups* Publish and track marketing campaigns* Create Acquisition Widgets* Manage orders* Manage salespeople and sales teams* Manage fulfillment services for multiple clients with Task Manager* Customize your branding* * Certain features may only be available on select subscription levels. All admins can access Partner Center via partners.vendasta.com.  If you're new to the platform, we highly recommend following our Getting Started Guides and taking courses in the Vendasta Academy. 
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Markets Overview

Please note that Markets are only available on certain subscription tiers. Using Markets allows you to segment your company and its clients (i.e. by brand, region, industry, etc). This helps keep numerous accounts organized. Once Markets have been added to your platform: Each new account created must be assigned to a Market. A dropdown will appear in the Account Create form in Partner Center where you can choose a Market for each new account. A single market will represent your company as a whole, while any additional Markets requested can be used for any purpose. You will be able to create an Acquisition Widget per Market. If you would like to activate Markets for your platform or want to add additional Markets, contact your Account representative or Support On Demand. Branding Each Market's branding can be customized, including logo, colors, product names, and more. Branding that was created before activating Markets will remain as the default option for every new market added. To customize branding, open Partner Center > Administration > Partner branding:   Here, you can choose the drop-down in the top right-hand corner to customize by All Markets or individual markets: Portal Logins The URL for each product and login area per Market is consistent with your URL that was set during the setup process. Custom domains per market are currently unavailable. Branding on Login Portals themselves (before login) will be set to your white-label branding. Business App users are assigned permissions to Accounts, rather than Markets. In turn, Accounts are assigned to Markets. When viewing an active product on an account, that Market's branding will be displayed. If a user has access to multiple accounts in different markets, the user will see the branding for the first Account in their list on login. Once they select an account, the branding specific to that account's market will be displayed. A Salesperson will only see Market-specific branding once they have logged into their account. Any Snapshot Report they create will display their branding and any account created will automatically be created under the same Market. Note: If you created a Salesperson before Markets were activated for your white label, you will have to assign them to a Market the next time you edit their details. See: User Types Settings The Beta Program can be enabled or disabled per Market. This setting can be selected in the Market Level Customize area within Partner Center and is independent of what is selected at the Partner level.
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Week 1: Bulletproof your Agency, with Janice Christopher

WEEK 1: Establish your Presence as a Trusted Local Expert - How to set yourself up for success with a new prospect’s first meeting - Research and be prepared to tell the story of their needs - Educate the prospect on what you see with data from the Snapshot Report
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Workshop #6 - Sales and Success Center Walk-through

This is a walk-through of the CRM dashboard, Sales and Success Center. In this workshop, we will go through crucial actions like: Adding accounts and client users How to customize a snapshot report before sending it to the customer Creating a pipeline to review potential revenue and manage sales opportunities Create and send out proposals using our new feature, Proposal Builder. Learn how to leverage this important part of the platform to sell more effectively!
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Workshop #1 - Breaking the Ice: How to communicate instant value to your prospects

The internet has changed how we do business. At Vendasta Technologies, we have codified the customer journey to help IT, Marketers, Value-Added Resellers, and Managed Service Providers. In this workshop, we will discuss the importance of the customer journey and why winning at each stage is essential. We also cover the importance of consultative selling with the Vendasta’s award-winning tool, the Snapshot report.
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Edit Salesperson contact information

When a customer has questions, it's important that they know whom to contact. For this reason, they can find a Salesperson's contact information in each of the following locations: The Snapshot Report sidebar The Snapshot Report printout In Business App In any campaign emails configured to include this information Update Salesperson contact information You can update a Salesperson's contact information from Partner Center. From Partner Center > Administration > My Team > 3 dots > Edit Salespeople. Each field on the screen can be updated. Once you are satisfied that the information is correct, click Save.
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Find Accounts & Leads

Streamline Local Lead Generation: Leverage the Enhanced "Find Accounts" Feature Identifying and qualifying potential clients within your local market is crucial for any salesperson focused on local businesses. Previously, creating accounts offered a limited view of prospects. The “Find Accounts” experience will allow users to look for the digital performance of local businesses, including their Google Business Profile claimed status, Google reviews, website, and will allow users to create local businesses in bulk. How to use the "Find Accounts" feature Step 1: Go to CRM > Companies, and then click Find Accounts. Step 2: Type in a type of business, with a location. Any companies that already exist in your CRM will be indicated. To add the new companies, click the box at the top of the screen to select all. Only new companies will be added and no duplication will occur.  Step 3: Select the local businesses that you want to work with and click Create companies. Step 4: Continue to look for other businesses, or click View companies to go to the company table and start working on the businesses that you just created. Coming soon: Bulk automation action in the company table which will allow users to conduct different actions in bulk, including creating Snapshot Reports and Tasks in bulk. FAQs Q: Can the table list more than 20 results? A: No - Unfortunately, this is a limitation of the Google API that is used.
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Which products are APIs available for?

We have APIs for the following products: Brand Analytics Business App  Partner Center  Local SEO Reputation Management Social Marketing Note: the API does not support all features available in-product for Social Marketing. Read this FAQ for more information.  We do not currently have APIs for the following products/services: Snapshot Report Task Manager Billing reports
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How listings are matched for a Service Area Business

Please note: If a business is listed as a service area business on the Google Business Profile directly, it will not be found by Reputation Management, and therefore will not pull into the Snapshot Report. This is due to a limitation with the Google API that powers our listing search. To have the Google listing pulled into the Snapshot Report, please connect it directly in Reputation Management.  If you have checked Service Area Business in the address section of a client's Business Profile, our system will continue to attempt to make a match to your business listing and pull them into our platform. If the address on an external listing source accurately matches the information you have listed in the Business Profile it will be pulled into our platform and marked as an accurate listing.   If the address does not match what is on the listing source, the listing will be marked as a 'listing found with possible errors' and will need to be edited on the external source.
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Trial Limitations

What is a trial? A trial is a state that an account can be placed in that allows access to certain features of a higher subscription tier for a limited time. How to initiate a trial From Partner Center (by clicking an in-platform call-to-action and starting a trial with no credit card necessary) This starts a Premium trial for 14 days (for most partners) or 30 days (if referred by an affiliate) By a Vendasta representative Contact a Vendasta representative for assistance setting up a trial What features are limited while on Trial? Some features, even while on a trial, may be limited or unavailable. Typically, these limitations are in place to protect against fraudulent activity.  Feature How is it limited? Vendasta payments Unavailable for Free partners on a trial. Only available on paid subscription tiers.  Start selling 3rd party products in the Marketplace Unavailable for Free or Starter partners on a trial. Publishing email campaigns and sending test emails Unavailable for Free partners on a trial. Only available for paid subscription tiers. Acquisition Widgets Unavailable for Free partners on a trial. Premium Reports Unavailable for Free or Starter partners on a trial. Additional seats Unavailable on a trial. Only the seats available at the subscription tier. Snapshot Reports and Standard Product allotment Only the amount for the current subscription is available (1 for each on Free).
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CRM in Partner Center Overview

The Contacts and Companies Pages To access the new CRM, navigate to Partner Center and click on CRM. Here, you will find two options: "Contacts", and "Companies" Contacts are the individual people you work with, while companies are the organizations that those people are associated with. Setting up your view of the CRM You are now on the company page. The very first thing you want to do is to ask yourself what information matters to you. There is tons of information, and you will want to consider what data matters to you. You can set up your view by enabling, displaying, and reordering the columns. Say, the website is not important to you, while the address is. Check off the boxes according to your preferences. You may also want to see whether or not a company has claimed its Google Business Profile, which will be available if you have created a Snapshot Report.  Searching, filtering, and sorting You can find the company that is assigned to you by clicking on the "Add filter" button, and then searching for "Salesperson." You can then find yourself using your name or email. If you know the name of the company, you can find it by searching in the search bar on the table where you can also search for a company by phone number, Partner ID, Account Group ID, and more. You can also find when you last touched base with your current customers by looking at the last activity date. You can sort, and see if there are any customers you have missed catching up with so you can keep conversations fresh! Creating a contact Now you know how to find the companies and contacts but you may also want to find new contacts through your own research.  To add a new contact to your CRM, go to the top right-hand corner and click the "Create contact" button. From here, you can start by filling in the name, email, or phone number. If possible make sure to include an email address!  Duplicate detection -The CRM will check to make sure the email doesn't already exist. If it does, the CRM will surface that record, and prevent you from creating the contact so you can go to the existing record instead of creating an accidental duplicate. The CRM will also check for phone numbers and will surface a warning if an identical phone number is found, however, it will not block you from creating a contact with the same phone number. Sending campaigns to contacts You can add contacts to the marketing campaign by going to the Contact table, bulk-selecting the contacts, clicking actions, and selecting “Send Campaign.” You will see when the campaigns are sent, received, opened, and clicked through on the activity timeline. The profile page This is where you can interact with your customers - send emails, make phone calls, create tasks, and more. You can find the general information in the left column, the engagement history in the middle, and all the associations on the right, such as Opportunities, Snapshot Reports, and more.
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CRM default company fields

Company fields store information about a company that you work with, such as their name, or the last time you have reached out to one of their contacts. Default properties are created in each company to store some important information. Some of the properties, such as the last engagement date, are automatically populated. Company information ID: Unique identifier assigned to each company. External ID: An identifier used by external systems or databases to reference the company. Company name: The official name of the company. Website: The URL address of the company's website. Street address line 1: First line of the company's physical street address. Street address line 2: Second line of the company's physical street address. City/locality: The city or locality where the company is located. State/province/region: The state, province, or region where the company is located. Zip/postal code: The postal code or ZIP code of the company's location. Country: The country where the company is located. Phone number: The contact phone number for the company. Tags: Keywords or labels used to categorize or classify the company. Fax number: The fax number for the company (if applicable). Number of employees: The total count of employees working in the company. Legal structure: The legal form or structure of the company. Lifecycle stage: The stage of the company in the customer lifecycle (Including Visitors, Lead, Marketing qualified lead, Sales accepted lead, Sales qualified lead, Prospect, Customer, and Former customer). Record Source: This tells you how the records were originally created within your CRM system. It may refer to manual data entry, data import, or capture through web forms, among other sources. Record Source Drill Down 1: This provides a more detailed breakdown of the primary record source, offering additional insights into specific methods or channels within the main source category. Record Source Drill Down 2: This offers even further detail about the record source, giving granular insights into the processes or sub-channels that contribute to the creation of records in the CRM. Original Source: This tells you the source where a contact interacted with your business, such as a website visit, a social media interaction, or a direct contact through email. This is currently not captured automatically, you will need to set up automation to infer this field from the UTM parameters. Original Source Drill Down 1: This provides a more specific look into the original source, detailing the particular platform or medium within the original source where the contact first interacted with your business (e.g., a specific social media platform or search engine). Original Source Drill Down 2: This goes deeper into the specifics of the original source, offering detailed insights about the specific activity or interaction that brought the contact to your business (e.g., a specific campaign or advertisement). Source name: The name of the source or channel through which the company was acquired. Timezone: The timezone in which the company operates or is located. Category IDs: Unique identifiers assigned to categorize the company. Facebook URL: The URL of the company's Facebook page. X URL: The URL of the company's X profile. Instagram URL: The URL of the company's Instagram profile. LinkedIn URL: The URL of the company's LinkedIn page. UTM Campaign: The name or identifier of the campaign associated with the company. UTM Medium: The medium or channel of the campaign associated with the company. UTM Source: The specific source of the campaign associated with the company. UTM Content: The content or variant of the campaign associated with the company. UTM Term: The specific keyword or term associated with the campaign for the company. GCLID: Google Click Identifier associated with the company. FBCLID: Facebook Click Identifier associated with the company. MSCLKID: Microsoft Click Identifier associated with the company. Created date: The date when the company record was created. Google Place ID: The unique identifier assigned to the company on Google Maps. Google review score: The overall review score of the company on Google. This is filled in when the company is created from the “Find nearby businesses” process. Group: Indicates the group to which the company belongs. Next task ID: The identifier of the next task associated with the company. Next task due date: The due date for the next task associated with the company. Owner ID: The unique identifier for the user who created the company record. Parent company: The parent company to which the company belongs. Engagement information Last activity date: The date of the last recorded activity associated with the company. Last campaign email clicked date: The date when the last campaign email was clicked by any of the company’s contact Last campaign email open date: The date when the last campaign email was opened by any of the company’s contact Last campaign email sent date: The date when the last campaign email was sent to any of the company’s contact Last campaign email sent name: The name or identifier of the last campaign email sent to any of the company’s contact Last campaign email bounced date: The date when the last campaign email was bounced by any of the company’s contact Last contact date: The date of the last contact made with any of the company’s contacts by any user. Last sales email received date: The date when the last sales email was sent by any of the company’s contacts to any salesperson in your account. This requires auto-forwarding to be set up. Learn more here. Last sales email sent date: The date when the last email was sent to any of the company’s contacts from your email inbox. This requires auto bcc to be set up. Learn more here. Partner-specific information (Does not exist in the Business App) Platform account group ID: The identifier for the account group. Salesperson: The individual responsible for managing sales activities for the company. Additional salespeople: Other individuals involved in sales activities for the company. Snapshot information (Does not exist in the Business App) Last review data updated date: The date when the last review data was updated for the company. Review performance grade: A grade or rating assigned to evaluate the performance of reviews associated with the company, typically based on criteria such as review quantity and review quality. Average number of reviews per month: The average count of reviews received by the company per month. Average review score: The average score or rating received by the company based on reviews. Number of review sources: The count of distinct sources from which reviews of the company are gathered or collected. Number of reviews: The total count of reviews received by the company across all review sources. Review data updated date: The date when the review data for the company was last updated by the Snapshot Report. Social Performance Grade: A composite rating that assesses the overall effectiveness and engagement of an individual or organization's social media presence based on various metrics like likes, shares, and follower counts. Total Number of Facebook Likes: The number of likes on the company’s Facebook page. Average Number of Facebook Likes per Post: The average number of likes on the company post on Facebook. Average Number of Facebook Posts per Month: The average number of posts published on the company’s Facebook page per month Average Number of Facebook Shares per Post: The average number of times the company’s Facebook post is shared. Total Number of X Posts: The total number of posts made on the social media platform "X". Total Number of Followers on X: The total number of individuals who follow the company’s profile on the social media platform "X". Total Number of Following on X: The total number of profiles that the company follows on the social media platform "X". Total Number of Instagram Followers: The total number of followers on an Instagram account. Total Number of Instagram Posts: The total number of posts published on an Instagram account. Last Social Performance Grade Updated Date: The most recent date when the Social Performance Grade was calculated. Instagram Data Last Updated Date: The most recent date when the data regarding Instagram was updated. Facebook Data Last Updated Date: The most recent date when the data regarding Facebook was updated. X Data Last Updated Date: The most recent date when the data for "X" was updated. Google Business Profile claimed: Indicates whether the company has claimed or verified its Google Business Profile. SEO local search grade: A grade or rating indicating the effectiveness of the company's SEO strategy specifically in local search results, assessing factors like local listings, citations, and geographical relevance. SEO daily organic traffic value: The estimated value of organic traffic received by the company's website daily as a result of SEO efforts. SEO number of organic keywords: The total count of keywords for which the company's website ranks organically in search engine results pages (SERPs), excluding paid advertisements. SEO organic clicks per month: The total number of clicks received by the company's website from organic search results in a given month. SEO organic domain ranking: The ranking or position of the company's domain in organic search engine results, often based on factors like domain authority, relevance, and backlink profile. SEO data updated date: The date when search engine optimization (SEO) data for the company was last updated by the Snapshot Report. Technology IDs: Unique identifiers assigned to categorize or classify the technologies used by the company on its website, such as software platforms, programming languages, or IT infrastructure. Technology IDs updated date: The date when the list of technology identifiers associated with the company was last updated. Snapshot latest expiry date: The expiration date of the most recent Snapshot report created for the company. Snapshot latest created date: The date when the most recent Snapshot report was created for the company. Snapshot latest snapshot ID: The unique identifier assigned to the most recent Snapshot report created for the company. Website data last updated date: The most recent date on which the website's data was updated. Website grade: An overall rating of the website based on various factors by Snapshot. Website mobile speed: The speed at which the website loads and performs on mobile devices. Website desktop speed: The speed at which the website loads and performs on desktop computers. Website is secure: Indicates whether the website has security measures in place, such as an SSL certificate, to protect user data and ensure safe browsing. Website is mobile friendly: Indicates whether the website is optimized for use on mobile devices, ensuring a good user experience on smartphones and tablets. Website has video: Indicates whether the website contains video content. Website has phone number: Indicates whether the website displays a phone number for contact purposes. Website has physical address: Indicates whether the website displays a physical address for contact or location purposes. Website link to Instagram: Indicates whether the website has a link to its Instagram profile. Website links to X (formerly Twitter): Indicates whether the website has a link to its X (formerly Twitter) profile. Website links to Facebook: Indicates whether the website has a link to its Facebook profile.
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