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Multi-Location Business App: Google Q&A
Brand managers now have the ability to monitor Google Q&A across all their locations from Multi-Location Business App. See a stream of questions across all your locations and answer questions right within the dashboard. Plus, see a concise report of Google Q&A activity in the Executive Report.
Google Q&A is another highly visible way for customers and the public to interact with brands online. Just like with online reviews, it is important to monitor and respond to Google Q&A activity. Any Google user can write a question and any Google user can answer that question. This makes it lucrative that business owners to be alerted to new questions so they can be the first to respond.
Keeping up with Google Q&A across multi-location businesses can be a lot to manage. Going into different Google Business profiles to see and answer the various questions is time-consuming and repetitive.
Google Q&A in Multi-Location Business App allows the business to:
Create meaningful communication with current and potential customers
Have an effortless exchange of requests, advice, and help between brands and consumers
Highlight a brand’s most important FAQs to save time for both owners and customers (coming soon)
Avoid confusing or wrong information about a business or brand
Capture data about customer needs and desires
Boost rankings in search results
How does Google Q&A in Multi-Location work?
Go to Multi-Location Business App > Google Business Profile > Google Q&A. Here you will see a feed of questions and answers. Type an answer into the text field and click Answer to have it posted directly to Google.
Multi-Location Executive Report
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Account Creation - Why is the business not appearing in the search bar?
When one of your customers creates an account from your Store, we leverage Google Search to quickly and easily gather their business information.
If the 'Create Account' search bar is not finding the business you are searching for, it's most likely because it's a "Service Area Business (SAB)".
Service area businesses do not show up on the account creation page due to a limitation with the Google API that powers our listing search. To have the Google listing pulled into the Snapshot Report, please connect it directly in Reputation Management.
You can add the business manually by clicking 'Skip to Account Creation'.
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What does the Executive Report look like? What will it contain?
The Executive Report assembles metrics from products throughout the Vendasta platform, making it your client’s single source of truth for the state of their online presence, including:
More products and more key performance indicators from across the marketing stack, including Reviews, Listings, Social, Website, SEO, and Advertising. Most apps that are active on the account push data to the report.
Short-term changes and long-term trends. Compare metrics week-over-week or month-over-month, and use long-term trends to contextualize changes over time, e.g. “You may have received fewer website visits from Google Maps this week, but since you’ve started working with us 6 months ago, your website traffic has more than tripled.”
An automated email with relevant highlights is delivered to your clients at the beginning of every week, month, or both. No sign-in is required to view the report, and it’s mobile-responsive, so your clients can view the report from any device.
Immediate value on day one After running a Snapshot Report or authenticating Google Business Profile, useful personalized data will appear in the report in Business App within 5 minutes.
White-labeled with your logo and branding in both email and Business App.
By default, the Business App Executive Report email will be sent to users under these conditions:
Users on accounts with active products that push data to the report, and
Users on accounts that have authenticated Google Business Profile or Advertising Intelligence metrics.
Products that push information to the Executive Report include:
Reputation Management
Local SEO
Google Business Profile (via Local SEO)
Website Pro
Advertising Intelligence
Google Ads (via Advertising Intelligence)
Facebook Ads (via Advertising Intelligence)
Social Marketing
Google Ads Robot
Marketgoo
Metricool
SEO Network
Instant Website with Facebook Sync
PinnacleCart
Google Ads for Small Businesses
SiteGlue AI Starter
SiteGlue AI Pro
Alpha SEO - Full-Service SEO
QuickBooks
It is also possible to control email settings at the user level.
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Inbox in Business App: Frequently Asked Questions
Inbox Platform Messaging
Q: Will my clients or I be charged for using Inbox In-platform chat?
Platform messaging is free! There are no costs for using Inbox in Partner Center to chat with your clients or your clients communicating with you through the in-platform chat.
Q: Are there limits to the number of In-platform messages I can send to my clients via Inbox?
There are no limitations on the number of messages that can be sent and received through Inbox communication between partners, vendors, and accounts.
Q: Inbox Pro: How is a business assigned an SMS number?
When activating Inbox Pro, the business will be automatically assigned an SMS number. First, the app will attempt to get a local number based on the business profile address. If no local numbers are available, a number from a neighbouring area in your country will be assigned. To see your assigned SMS phone number, navigate to Business App > Settings > Inbox Settings > Your SMS number.
Q: How can my clients send and receive SMS messages in Inbox in Business App?
SMS Message is now available in a paid Marketplace product that can be activated for an account, called Inbox Pro. View the product here, and start selling it today.
Q: How do I enable Inbox messaging in my client's Business App account?
To enable cross-platform messaging between you and your clients, enable Inbox for your clients by going to the Partner Center > Administration > Customize Business App > Inbox Messages > and checking "show this page."
Q: What happens if an account has Inbox disabled and I want to send them an in-platform chat?
Partner Center users cannot send messages to clients if Inbox is not enabled in their clients/Business App users' profiles. To enable Inbox for your clients, you can check out this article. To see more Business App Configurations, you can check out this article.
Q: Does Inbox SMS use up Customer Voice Pro or Reputation Management Premium SMS add-on credits?
No. Those credits are separate.
Q: Can I block spam messages from Business App Inbox?
Not at this time. Spammers can send messages to any number, and unfortunately spam messages have been sent to users of Inbox Pro. If your client is experiencing an unusually high amount of spam to a number, contact support and we can assign a new number.
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What data is included in the Executive Report when QuickBooks is connected?
Once a user has connected their QuickBooks Online account in Business App, their Executive Report will include data on their income, expenses, and more.
They will also receive in-platform and email notifications whenever one of their QuickBooks Online invoices has been paid in full.
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Apple Business Listings
Sync your client's business listing information to Apple directly from Local SEO Pro
Syncing your client's business with Apple through Local SEO is a great way to ensure the business information is accurately represented on Apple Maps and other Apple services. This integration helps businesses enhance their visibility and reach millions of potential customers using Apple devices.
Why are Apple Listings important?
Increased Visibility: Apple Maps is used by millions of people daily to find businesses and services. By listing your business, you increase the chances of attracting local customers.
Accurate Information: Ensuring your business details are correct on Apple Maps helps potential customers find you easily and trust the information they see.
Enhanced Features: Apple listings synced through Local SEO allows businesses to add additional details like logos, cover images, and custom action links to their listings, making them stand out.
How do Apple Listings Work?
Data Synchronization: We send your business information to Apple, ensuring only the most recent and accurate data is included. This helps maintain the integrity of your listing.
Confidence Score: Apple uses a confidence score to determine the accuracy of the data. If the confidence score is high, your information is more likely to be displayed prominently. Apple verifies data against the business website, so make sure the website is up to date before syncing to Apple.
Automatic Updates: Changes to the Business profile are pushed to Apple automatically, keeping your Maps listing up to date.
How to start syncing with Apple
1. Navigate to Partner Center > Accounts > Manage Accounts > Select an account (The account must have Local SEO Pro).
2. Go to the Listing Sync tab.
3. From here, you will see the Apple card.
Please note that Apple does not accept Service Area Businesses.
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Multi-Location Business App: Review response suggestions
Brand managers can efficiently respond to their Facebook, Google, and My Listing reviews from Multi-Location Business App using review response suggestions.
Responding to the many reviews a multi-location brand receives each day is a time-consuming task. With review response suggestions, brand managers can respond to each online review, for any location, in just two clicks. Suggestions will pull in dynamic components in order to personalize the response. Dynamic components include the reviewer's name, business name, business phone number, and more.
Brand managers may also be required to use only brand-approved responses in order to keep a consistent voice across the locations. With the ability to add custom review response suggestions, brand managers can stick to a set of brand-approved responses to ensure consistency.
How does it work?
Go to Partner Center > Accounts > Multi-Location Groups.
Locate the Multi-Location Group > Open Multi-Location Business App.
Reputation > Manage.
Select the review response suggestion using one of the quick-action buttons.
Optional: Edit the text.
Click Respond to post the response to Facebook, Google, or My Listing.
To manage your Templates, follow these steps:
Go to Partner Center > Accounts > Multi-Location Groups.
Locate the Multi-Location Group > Open Multi-Location Business App.
Reputation > Manage.
Click the gear icon to see a list of all templates.
To edit or delete a pre-existing template, click the kabob > Edit/Delete.
Options to edit a template include:
Template title
Review response
Insert dynamic fields
Select which ratings to show the template
Click Save.
To add a new template, follow these steps:
Go to Reputation > Manage.
Click the gear icon to see a list of all templates.
Click Add new template.
Fill in the following fields to add a new template:
Template title
Review response
Insert dynamic fields
Select which ratings to show the template
Click Save.
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Should I connect my social accounts in Business App first?
If you connect your social accounts (such as Facebook or Google Business Profile) to Business App first, it will automatically connect the account(s) to other areas on the platform! This includes products like Social Marketing, Reputation Management, or Local SEO.
When you have your social accounts connected and active products, you will see valuable stats throughout the product sections of the Executive Report. If you have your social accounts connected to Business App but there are no active products for the business, you will only see data in the Marketing Funnel.
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Add your own custom guides
The Guides section of the Business App showcases a collection of articles that can help inform your clients on how to manage their digital presence and succeed online. You can use our prewritten white-label content, or alternatively, you can display your own custom guides from your own WordPress blog.
You can show tailor-made content directly to your customers with custom guides powered by WordPress. This can include anything from help articles to talk tracks to sales pitches.
How to display your own content
If you want to show your own custom content in the Guides area of the Business App, you need to connect Guides to your own WordPress blog. Once configured, Guides content will display articles from your own blog. You can also ensure Guides only displays certain WordPress articles using tags.
Adding your WordPress blog's URL
Go to Partner Center > Administration > Customize Business App.
Select the Guides tab.
Check off Use your own WordPress blog and enter your WordPress blog URL.
Note: This URL is often different from the homepage of your WordPress website. These will generally take the form of https://www.yoursite.com/blog. This can be found by navigating to the blog on your site.
Optional - Enter any tag IDs you wish to filter to. Only blogs that contain one or more of the tag IDs entered will display in Business App. Note: Tag IDs are the numerical values assigned to your tags in WordPress. For details, see Find your tag IDs, below.
Optional - Check the Embed title in the first article image checkbox. This will showcase the title on the first image within the blog.
Click Save.
Your blog will now be used as the source of guides in the Business App.
Note: If you have not entered a valid WordPress blog URL, or the URL does not work for any reason, no guides will display in Business App. For this reason, we recommend checking Business App to ensure it displays correctly after saving your changes in Partner Center.
Find your tag IDs
When you tag a post in WordPress, that tag is assigned a static ID. You'll need this in order to filter your blogs.
Log in to your WordPress admin panel.
Hover over Posts in the side panel.
Click Tags. If you've tagged posts previously, you'll see those listed on the right of the page. If not, you can create a new tag on the left.Once a tag exists:
Click on the tag.
In the URL, copy the number after tag_id=.
Example: In https://website.com/wp-admin/term.php?taxonomy=post_tag&tag_ID=4&post_type=post&wp_http_referer=%2Fwp-admin%2Fedit-tags.php%3Ftaxonomy%3Dpost_tag, the tag ID would be 4.
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Add a Custom Video to Get Started Page
Partners have the ability to add their own custom video to the 'Get Started' page in Business App. The purpose of this video is to effectively onboard your prospects and clients into Business App.
With further customization options for Business App, you have the ability to communicate and onboard your clients to your liking and better align with your brand. Create or add your own video, with your own messaging.
How do I add my video?
Your video must be uploaded to YouTube in order for it to appear in Business App. To add a video, navigate to Partner Center > Administration > Customize Business App > Get Started > Check off onboarding video > Paste the link to your YouTube video > Save.
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How to Add a Booking Link in Business App Contact Card
With the integration of a meeting scheduling link (like CalendarHero) in Business App, you can be more accessible to your clients. They will have an option for quick and easy bookings right from their mobile device or desktop browser on any platform they use.
Partners using Business App can display a CalendarHero meeting link (or any meeting scheduling links) on their salesperson profile, which will then appear inside the Business App contact card for accounts that have been assigned to that salesperson user.
How to set up
1. Add a link to salesperson profile: To add a booking link to your salesperson profile, go to Partner Center > Sales > Salespeople, find your salesperson and click the name to edit the profile, then scroll down to find the field labeled Book a meeting link and enter your URL, then hit save.
2. Assign the salesperson user to the account: In Partner Center > Accounts > Manage Accounts > Select Account > View All Data > Administration, ensure that the correct salesperson is assigned to the account. Once set, users of that account will see a new Book a meeting button on the contact card of Business App.
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Business Fields for Yext
What are Business Fields for Yext?
Partners and their clients can update these new fields for their Business Profile data to be included in the Yext syndication via Listing Sync Pro. These new fields include Brands Carried, SEO Keywords, and Instagram Handle.
Why are business fields important?
Users can simply update the business details from the Vendasta Platform. These fields provide additional information about the business that helps inform consumers looking for that business and what it offers. For example, having Brands Carried gives the consumer more knowledge about the business to ensure they are selecting the correct place. Please note: business profiles with these fields already filled out will automatically be pushed to Yext.
How do you update these new fields?
Go to Business App > Settings > Business Profile > Edit Business Profile
In the Location tab you will find the area to update Brands Carried:
In the Social tab, add the URL for Instagram:
Under the Marketing tab, add SEO Keywords under "Search Engine Information":
Be sure to click "save" on each tab when done making these updates. Once updated, these new fields will begin syncing with Yext and will be reflected across their distribution network.
For information about all the business fields that sync with Yext through Listing Sync Pro, please review this article: What business information does Listing Sync Pro update?
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Reputation Management: Edit Business Profile within the Application
Reputation Management users can easily edit and update their business profile information without being redirected outside of the application.
Why is editing your business profile in Reputation Management important?
This makes editing the business profile information even easier and quicker with an edit link right on the Primary Listings page within Reputation Management.
How does editing your business profile from Reputation Management work?
Go to Business App > Reputation Management > Listings > Edit to open the business profile and update the information as necessary.
After updating, click the Save button at the bottom of the page.
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Allow your clients to invite other businesses to Business App
You can now allow your clients to invite other businesses to Business App, helping you acquire new leads and grow your customer base.
To turn on this setting:
Create a landing page on your website to attract new customers. It's best if this page contains an Acquisition Widget so prospects can sign up, receive a Snapshot Report, or try free products.
Go to Partner Center > Administration > Customize Business App > Add Your Clients
Copy and paste the link to your landing page in the Invitation Landing Page URL field.
Click Save.
Once the link is provided, an Invite a business button will appear in the profile section of the Business App.
When one of your clients clicks this button, they'll see this page (below) where they can copy the link to your landing page. They can then share this link with other businesses.
When a new business clicks on the link, it'll go to your landing page. If you've embedded an Acquisition Widget on the page, they can submit their contact information there.
Want businesses to self sign-up for Business App?
Configure the Acquisition Widget to create a Snapshot Report. New businesses will receive an email with the Report, and when they open the Report, they'll see a button to preview Business App. From there, they'll see the option to Sign up for the app.
Configure the Acquisition Widget to send a campaign that includes a link to preview Business App (use the Business App Preview dynamic component). This button will allow businesses to preview Business App, where they'll see the option to Sign up for the app.
Start acquiring new customers
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Troubleshooting Guide for Package Visibility in the Business App Store
This guide helps troubleshoot issues with not being able to see packages in the Business App store.
Common Causes: Common reasons to explain why published packages are not visible in the Business App store is failing to select a category when the package was created, not selecting which categories appear in your store, and copying your package to the correct market.
Troubleshooting Methods:
Method #1: Failed to Select a Category
Navigate to Marketplace > Packages, and search for the package that you created
Click on the 3 dots (options menu), and select Change Categories
Once you select any of the store categories listed, the package will appear in the Business App Store tab under the selected category.
Method #2: Select which Categories Appear in Your Store
Navigate to Marketplace > Manage Store > Categories
Add the category, package, and toggle ‘Show in store’
Method #3: The Package has not been Copied to the Correct Market
To copy the package to the desired market navigate to Marketplace > Packages.
Click on the 3 vertical dots to the right of the package > Copy.
Select the required market > Save and Publish.
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How to turn off the "Inbox Messages" tab in Business App
The Inbox Messages tab in the Business App can be turned off from appearing to your clients in Business App - either on a user by user basis, or for all of your accounts within a market.
WARNING: Removing user access to Inbox will also remove your users ability to use Inbox Pro, Lead capture or SMS messaging features - and is not recommended.
To disable Inbox for a specific subset of users:
Navigate to Partner Center > Accounts > Manage Users
Click on the checkboxes to select the user(s) you want to modify their feature access > click on 'Bulk Update x users'
3. Under the 'Tab Access' settings > click the drop-down arrow next to ''Inbox Messages'' and select ''Turn Off," then Apply Changes to Users.
To turn Inbox off for all users within a market, the Customize Business App area in Partner Center:
1. Navigate to Partner Center > Accounts > Manage Business App > Customize Business App > Inbox
2. Uncheck "show this page" and click save, to completely remove Inbox features from all clients within a market.
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Partner-Made Automations Templates
What are Partner-Made Automation Templates?
Streamline Your Workflow with Reusable Automation Templates! By creating templates you can empower your clients to leverage pre-built automation structures. You and your clients can easily customize the automations from the templates to save time, and standardize workflows.
How to Build an Automation Template
Step 1 - Navigate to Partner Center > Administration > Customize Business App.
Step 2 - Click on the Automations tab, and then select Templates.
Step 3 - Click Create, or choose an existing template to update (Please note that you will not be able to update the Vendasta-made templates that have the "Platform" tag).
Step 4 - Create an automation.
Step 5 - Use the toggle on the top right-hand side of the page to publish the template.
Please note: These templates are strictly for your clients, and your clients will not be able to create templates for themselves.
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Business Hours of Operation
What are Hours of Operation?
Businesses with hours of operation past midnight can easily update their hours in the Business Profile on the Vendasta platform. Under the 'Hours' tab, clients can enter business hours like 11:00 am - 3:00 am in Local SEO's Business Profile or in Business App, or you may update their hours in Partner Center under Account Management.
Please note: Changes to hours typically occur quickly, but in some cases, hours can take 3-5 days to sync to Google. Please plan updates to hours accordingly.
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AI Website Knowledge Training
AI Assistant has revolutionized the way that customers can interact with a business online by responding to inquiries instantly, 24/7, providing great answers to questions and capturing leads. By learning from the content on a business's website, the AI assistant can automatically answer even more questions accurately with very little setup.
Website knowledge training (website scraping) is available for both partners and SMBs that use the AI-assisted Web Chat Lead Capture widget.
Learn more about Inbox here.
How to train a business's AI assistant on the website – For SMBs using Inbox in Business App:
Requirements:
Business App with Inbox tab enabled
LocalSEO (free) active on the account, to test the AI Assistant before installing on a website.
Inbox Pro is needed to install the chat widget on a business website and make it customer-facing.
Steps:
Setup an account: From Partner Center, create or select the desired client account you wish to add website knowledge to. Make sure to activate Local SEO, so that a My Listing demo chat widget is created, and make sure that the account has a website with content on it you'd like to train.
From the account details page, select Open Business App.
Navigate to Inbox > Inbox Settings > Web Chat Widget and select 'Configure Web Chat'
If you do not see Configure Web Chat, first click "Try it out today" to initialize a test Web Chat demo. Reload Inbox Settings page to see button to configure web chat.
Go to 'AI Assistant' settings card, and select 'add knowledge' then choose "Website"
Follow the wizard to train the AI assistant on a website. Make sure to select all the pages you'd like to train your AI on, and save.
To install the Web chat widget on the business website, make sure Inbox Pro is active on the account, and then install using the installation instructions.
FAQs
Q: Why did my AI provide a certain answer?
A: The AI will use facts and knowledge that it’s been trained on. If an answer was incorrect, it’s likely that the source training data was incorrect – the most common culprit is old or incorrect information found on the website.
Q: How long does training take?
A: Depending on the size of a website, and how many pages the AI is trained on, it may take 1-5 minutes for the AI to begin using the new knowledge in its answers. Be patient after training a large website when testing.
Q: Can the AI be trained on all the pages on my website?
A: By default, only the home page of the website will be scraped. The AI can then be trained on up to 100 pages from a website. Choose ‘follow links’ or ‘sitemap’ mode for finding pages on a website to give the AI as much content as possible to answer questions for your leads and customers.
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Follow up via Email or SMS After Campaign Activity
Transferring contacts from Campaigns to Inbox Pro for individual email or SMS follow-up is possible through the automations feature in Business App. This guide will walk you through the steps to send follow-ups to individuals who have opened your campaign emails, allowing for more targeted engagement. Before you begin, ensure that you have Inbox Pro and that your email and SMS setup is complete in Business App.
Step 1: Create an automation
You will need to use the trigger When a contact is modified, and the field Last campaign email open date.
We recommend adding contact tags prior to this, and choosing them in the additional conditions in the trigger section.
Step 2: Based on your specific need, a simple option is to choose the Send a plain text email via Inbox step.
OR - You can opt to create a more advanced workflow such as the following:
This example includes steps to send follow up via SMS or notifications if needed.
The automation run will be similar to the following automation:
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