Demystify Search Engine Optimization (SEO)

This course dives into the platform products designed to target customers in the second stage of the customer journey: findability. Prior to purchase, after a product or service has piqued their interest, customers often search online for further information. Local businesses often need help navigating the vast - and often overwhelming - ecosystem of online data.  Explore how our Local Listings Management tool can be used in tandem with our various SEO products to manage clients’ online information among multiple sources. Help your clients make sure their information is findable, crawlable, accurately displayed, and is meta-data and keyword-optimized - all from one place.