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Once upon a time, there was an email marketer. She obsessively tracked her CTRs, spent her nights dreaming of campaign automations and responsive design, and even tested out the cringe-worthy trend of emojis in subject lines. Then a sales rep told her he...

I’m sure you’ve all heard of the sales pipeline—I mean it’s the spine of sales leads management—but if you haven’t, here’s the basic rundown. A sales lead is a sales prospect, or in TechTarget’s terms, an “individual or organization that expresses an interest in your...

The automotive space is changing rapidly, with some industry insiders dubbing it a technology tsunami. Most local businesses are being forced to adapt towards digital marketing, and it's no different within the automotive businesses. Yet, this industry is experiencing...

In a world full of noise, time is becoming one of the most valuable resources at our disposal, and this is particularly true for agencies and media companies that are selling to local businesses. It's time to become the Barry Allen of lead response time....

Over the last 20 years, the digital age has brought a major shift in how people consume media. YouTube personalities have replaced the TGIF programming of the TV world. Blogs and independent journalists compete toe to toe with traditional news outlets, and podcasts...