All businesses, large and small—and even sales reps and sales organizations—need to reorient the way they do business in order to meet the expectations of today’s consumer. The modern consumer is driving how winning businesses go to market. They expect immediacy, tracking, loyalty programs, and more. Neal Polachek will rank the audience in terms of buyer behaviour, and show how apps are defining the new and necessary customer experiences that the modern consumer expects. This talk will encourage channel partners engaging with customers and prospects to ThinkLikeAnApp.