One of the most profound changes in business and society is the emergence of the post-millennial generation – Gen Z – which is slowly but significantly changing the small and medium business (SMB) landscape. By 2030 it is projected that 42% of SMBs will have Gen Z owners. While every generation has contributed to its share of disruption in the way we do business, Gen Z will significantly change the way local businesses are operated. This session takes a look at the current SMB landscape from a generational perspective and how it will shift in the next 10 years. We will discuss how this evolution will affect our business growth strategies, our products, and the way we connect with the Gen Z SMB owner.