Is your agency suffering from lackluster campaign results, a slow sales cycle, price wars with your competition, or worse… lost opportunities? If so, your brand may be trapped in the “curse of the consideration set,” a disorder caused by “lookalike” marketing and a sharp rise in the number of agencies seemingly doing exactly what you do.
How do you differentiate, earn trust, and drive growth? It’s time to break the curse! In this session, “Unapologetic Marketing Truth-Teller,” Katie Martell, will share:
• Why potential buyers likely don’t trust you – and how to earn that trust back
• The critical role of being an evangelist for your business
• Ideas and tactics for breaking free from the pack