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Google Business Profile Insights
What is it?
Since adopting Google's latest APIs to power our Google Insights data, all Vendasta customers will now have access to new and valuable Google Business Profile Insights.
The following metrics have been added wherever applicable in the Vendasta platform:
Search Terms - available in Local SEO and the Executive Report
Search Total - available in Local SEO, the Executive Report, Multi-Location, and Multi-Location Executive Report
Customer Interaction [Bookings] - available in Local SEO, Executive Report, Multi-Location, and Multi-Location Executive Report
Customer Interaction [Conversations] - available in Local SEO, Executive Report, Multi-Location, and Multi-Location Executive Report
Customer Interaction [Food orders] - available in Local SEO, Executive Report, Multi-Location, and Multi-Location Executive Report
These new metrics are defined by Google as:
Searches: The queries people used to find your client's business. The Searches metric is updated at the beginning of each month. Please note updates may take 5 days to show up.
Bookings: Number of completed bookings by customers.
Food orders: Food orders placed for pickup or delivery directly from your client's Google Business Profile with an Order with a Google Provider.
Conversations: Number of unique conversations through messages.
How will this look?
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Business Logo
When selecting a logo in the Business Profile, it is important to select an image file that has square dimensions. If the logo is not a square, it will be reformatted to become a square. This can cause it to become distorted or zoomed in. Our system is designed to take square images due to the image requirements of social and listing sites for logo photos.
To update the logo for an account, navigate to Partner Center > Businesses > Accounts > Select Account > View all Data > Media > Add Photos. Upload and save the desired photo, and then click the 3 dots to set the photo as a logo.
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Multi-Location Business App Webinar
Businesses with multiple locations—such as brands, chains, and franchisees—need to understand how each of their locations' digital marketing activities is performing in order to respond quickly and effectively.
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Does Inbox in Business App and Customer Voice Pro use the same phone number?
If your client has sent SMS review requests through Customer Voice Pro prior to sending their first Inbox message, the phone number will be the same.
However, if your client uses the Business app Inbox before activating or sending any SMS review requests through Customer Voice Pro, the numbers will be different.
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Add users to a multi-location group
Adding users to a multi-location group will allow them to be viewed in Multi-Location Business App.
Go to Partner Center
Go to Businesses > Multi-location Groups
Click Users
Click Add user
Click Entire group to add the user.
Click Close
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Does my Public Store have all the same packages that my Business App Store has?
Yes. Any packages that are visible in your Public Store will also be visible in your Business App store.
Note that if you are utilizing Markets to offer different Stores to different accounts, you can choose which Market’s Public Store to display on your website by using the Market selector on the Marketplace > Manage Store page.
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Captcha’s, reCaptcha’s and Advanced Login (Using /wp-admin page)
If the Advanced Login feature is enabled, logging into the WordPress dashboard from Partner Center or Business App could be affected if a reCaptcha is set up on the WordPress login page.
If you would still like to log in from Partner Center or Business App, simply disable the captcha feature on the login page (If using a reCaptcha plugin, simply disabling the plugin should achieve this).
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Why is it important to submit the proper Business Category or TaxonomyID?
Submitting the proper Taxonomy ID will help ensure that the sources add the business’ listing to the proper category within their site. This ultimately allows users to easily find their business listings.
Avoid selecting ‘other’ as a business category as some sources do not support this category type and this may result in the business not being found on unsupported listing sources.
The listing recognize certain business categories and a mismatch in business categories will result in syncing incompatibility with the listing sources.
Also, it is important for competitor analysis in Snapshot report. If competitors selected for comparison have different business categories, it will not provide the analysis.
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Listing Sync Pro: Business Fields for Yext
What is it?
Partners and their clients can update these new fields for their Business Profile data to be included in the Yext syndication via Listing Sync Pro. These new fields include Brands Carried, SEO Keywords, and Instagram Handle.
Why is it important?
Users can simply update the business details from the Vendasta Platform. These fields provide additional information about the business that helps inform consumers looking for that business and what it offers. For example, having Brands Carried gives the consumer more knowledge about the business to ensure they are selecting the correct place. Please note: business profiles with these fields already filled out will automatically be pushed to Yext.
How do you update these new fields?
Go to Business App > Settings > Business Profile > Edit Business Profile
In the Location tab you will find the area to update Brands Carried:
In the Social tab, add the URL for Instagram:
Under the Marketing tab, add SEO Keywords under "Search Engine Information":
Be sure to click "save" on each tab when done making these updates. Once updated, these new fields will begin syncing with Yext and will be reflected across their distribution network.
For information about all the business fields that sync with Yext through Listing Sync Pro, please review this article: What business information does Listing Sync Pro update?
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Infographic: Local Business Listings Mountain
Discover which online business directories are the best of the best. Period.
Here are the top 100+ local business listing sites brought to you in a mountain. That’s right, a mountain. We were getting a little tired of the pyramids, and since we are no strangers to snow, we thought it would be fitting.
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Business categories and taxonomies
The Business Category ensures that all sources and industry statistics are relevant to a particular account. You can enter more than one Business Category, but only the first will be used for setting visibility sources.
As you can see in the screenshot above, you can select sub-categories to fine-tune the Business Category. Most categories go only two levels deep. The advantage of selecting more specific categories is that listing sources will be better tailored to these categories, resulting in a better experience for the client.
For a full overview of the new Business Categories, you can reference the comprehensive spreadsheet attached.
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Local SEO: Business Profile & Syncing Fields
What is it?
All Local SEO users have access to a Business Profile tab in Local SEO. This tab gives you and your clients the ability to edit business profile data within the Local SEO product. We've also added exciting new fields and attributes such as Special Hours (Holiday hours) and category-specific Google attributes. We also have "More Hours" available now which allows you to set things like delivery hours, drive-thru hours, etc.
Please note that these new syncing fields can only be found in the Local SEO Business Profile tab. The remainder of business data can still be found and edited in Partner Center under Businesses → Accounts → Edit account.
How will it work?
Any account with Local SEO, Local SEO Pro, Listing Sync Pro, or Listing Distribution can now sync out Special Hours and category-specific Google attributes. These new fields can be found under the "Hours" and "More" tabs respectively. Special Hours is great for setting things like holiday opening hours and letting customers know about special exceptions to your regular opening hours. Google attributes allow businesses to share details about their business with potential customers. Adding these attributes can allow a business to show up in search results when people search for places with those attributes on Google Search and Google Maps. Since Google attributes are category-specific, your clients will see different sets of attributes.
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Website: Business Profile and Website Sync
Vendasta has made it easier to update business information on your website created with Website Standard or Pro.
If a user selects one of Vendasta’s 7 eCommerce templates (with Divi Builder and WooCommerce) they will automatically see their contact information on the front end of their site. This information is pulled from the Business Profile in Business App.
Additionally, every templated site comes with an already installed plugin that will allow users to input shortcodes or code blocks in various places on their website. These shortcodes are synchronized with the Business Profile and when updated in Business App, will be reflected on the website.
At Vendasta, we’re in the business of making site creation as easy as possible. With the sync of information users only have to worry about updating it in one area of the platform. This will help to reduce errors and outdated information; ensuring that your client’s customers can easily contact the business if need be.
It also provides website designers and developers with the flexibility to input shortcodes and blocks to display business information however they’d like.
How does it work?
Before spinning up a new website using Vendasta’s Website product, users should ensure all business information is up-to-date and accurate. This can be completed in the Business App Business Profile section.
Contact Information
Once a user has ensured their business information is correct, they can spin up their new website. It is important to note that one of Vendasta’s 7 eCommerce templates is required for this sync.
Once the site is spun up they should see accurate contact information reflected on the front end of their website.
Short Codes
To use shortcodes and have the information from the Business Profile sync with a user’s website you’ll need to navigate to the WordPress Dashboard.
From here select the Tools tab and Business Profile Render sub-tab.
This plugin provides ways to automatically sync information on your site from the Company Name to a specific social network link. It includes both shortcodes and reusable blocks.
Specific instructions on how to properly utilize each type of block are located within the tab in WordPress.
Video Walkthrough
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New Business Categories Added to Partner Center
What is it?
All Vendasta customers have access to a new and improved category system based off of Google's 4000+ categories.
Existing accounts will see a different but equivalent new category. The name of the category may slightly differ as it's based on Google's category naming conventions. This mapping system was designed with your clients' SEO in mind, as any major category changes can negatively affect SEO.
The most noticeable difference in the platform will be significantly more categories to choose from when changing the business category. We encourage you to take advantage of these new categories and select a more accurate and SEO-friendly category for you and your clients.
Why is it important?
Choosing the correct business category can significantly boost a local business' Search Engine Optimization (SEO) and search engine results page (SERP) ranking. This is especially true for Google Business Profile, as there are over 4000 categories to choose from that can either make it easier or harder for potential customers to find that business.
For example, a local Pizza Restaurant can set its primary category as "Pizza Restaurant" and may appear in search results for Restaurants, Italian Restaurants, or Pizza. It's important to choose a more specific category rather than a vague one whenever possible. Choosing a category like "Nail Salon" rather than just "Salon" is more likely to grab the attention of those looking for nail care rather than a haircut. If there is no suitable specific category, we advise you to choose a more general primary category.
How will it work?
These new categories will be available to set in Partner Center → Businesses → Accounts → Edit Account → Location → Categories.
These categories will also be accessible to change through the soon-to-be-released Business Profile tab in Local SEO.
The new category system has been appropriately mapped to all our syndicators through Local SEO, Listing Sync Pro, and Listing Distribution. With category syncing to Google Business Profile currently turned off, we will ensure that you and your clients will have ample time to select the correct business category in our platform before category syncing is turned on.
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What business information does Listing Sync Pro update?
These are the common fields that Listing Sync Pro and Listing Sync Pro powered by Yext sync to several listing sources.
Company Name
Address
Phone Number
Website
Payment methods
Services
Brands
Hours of Operation
Special Hours
Business Profile Logo
Brands Carried
SEO Keywords
Instagram Handle
For a more detailed breakdown of what information sync to sources such as Google, Facebook, Instagram, and X, please proceed to Local SEO > Listing Sync > select the three dots next to the source > Syncing Info.
How to sync these fields:
To sync the above content, you or your client must enter this information in the Business Profile.
Go to Business App or Partner Center > Open Local SEO for the desired account > Business Profile
Note: Business Profile information excluding Special Hours can still be edited via Partner Center > Businesses > Accounts > Select Account > View all data or Business App > Business Profile
2. In the Business Info tab:
Fill in your client's business name, address, phone number, and website.
Under the Operational Information heading, fill in your clients' accepted payment methods, services, and brands carried.
Click Save.
3. In the Hours tab:
Click the pencil icon
Fill in your business hours and special hours
Click Save.
Once the Listing Sync Pro service is activated for the client, the syncing process will begin.
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Does my prospect need to have a Business App login to view proposals?
Your prospect/client does not need a license to view the proposal. The prospect will simply click on the View proposal link in the email and open the proposal in a browser.
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Google Business Profile and Auto Dealerships
“New car dealerships are eligible for multiple listings. You can have one listing for your dealership and one listing for each brand you sell of new cars.”
To be eligible for this each department must have its own unique phone number and staff. For example, someone in sales does not service customers looking for parts and services.
Only new car dealerships with storefront branding are eligible to have an additional listing.
Departments can be displayed on the listing through "relation association". This can be performed by submitting any new requests for a department to https://support.google.com/business/contact/agency, as the Agency Support team should be your first point of contact to help set the relations of the department listing.
Google Business Profile Rules for Departments: https://support.google.com/business/answer/3038177?hl=en
Publicly-facing departments that operate as distinct entities should have their own page. The exact name of each department must be different from that of the main business and that of other departments. Typically such departments have a separate customer entrance and should each have distinct categories. Their hours may sometimes differ from those of the main business.
Acceptable (as distinct listings):
"Walmart Vision Center"
"Sears Auto Center"
"Massachusetts General Hospital Department of Dermatology"
Not acceptable (as distinct listings):
The Apple products section of Best Buy
The hot food bar inside Whole Foods Market
For each department, the category that is the most representative of that department must be different from that of the main business and that of other departments.
For example, The main business "South Bay Toyota" has the category "Toyota Dealer" whereas the "South Bay Toyota Service & Parts" has the category "Auto Repair Shop" (plus the category "Auto Parts Store")
Example A - Multiple new car brands in a single location: Jaguar and Land Rover dealerships operate out of the same building, and use the same address, phone number, storefront branding, and authorization. Car dealerships practice this due to the distinct brands belonging to the same company.
Example B - Multiple departments for a single location: A Toyota dealership wants to have their Service department and Sales department as separate Google Business Profiles, they can do so if the departments have separate phone numbers.
Not eligible: Used car dealerships and "pre-certified" sales departments - Car dealerships primarily selling used cars, who carry and sell multiple vehicle brands are not eligible to have more than one listing for their business. For example, used car dealerships are only eligible for one listing since car brands that are sold can change frequently.
Get started with Google Business Profile for auto dealers: https://support.google.com/business/answer/9074290
FAQs
Q. If the used auto dealership has a "pre-certified" sales department that only sells the same brand, would this be eligible as a unique department?
A. No, used car dealerships are only eligible for one listing since car brands that are sold can change frequently. They deemed that pre-certified vehicles are still used cars and should not have a separate listing.
Q. Can I link the different departments for my new car dealership under one Reputation Management?
A. No, each department would act as its own location and would require its own Partner Center account and Reputation Management to monitor/respond to reviews.
Q. How can I monitor my dealership with multiple Google Business Profile departments?
A. If an eligible new auto dealership and each department have its own separate Google Business Profile and Partner Center account, those multi-location businesses can be managed under one Business App user, but still need separate Partner Center accounts in the platform.
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Why have some business profile fields been removed?
With the addition of the Business Profile in Local SEO, the Google attributes found in the "More" tab are duplicated in some other areas in the Vendasta platform. In order to reduce confusion, we've removed some of these redundant fields located in the "Location" and "Hours" tabs in the Business profile in Partner Center, Local SEO, and Business App.
If these fields are applicable to your client's business category, your clients can still find them in the Local SEO Business Profile, under the “More” tab. Clients will only see Google attributes that are generic and those specific to their business category.
The following redundant fields will be removed:
Appointments Only (previously found in the "Hours" tab)
In-Store Pickup (previously found in the "Location" tab)
No Contact Delivery (previously found in the "Location" tab)
Curbside-Pickup (previously found in the "Location" tab)
Delivery (previously found in the "Location" tab)
Serves Dine In (previously found in the "Location" tab)
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How do I verify Google Business Profile?
On your computer
Sign in to Google Business Profile.
Choose the business you'd like to verify.
Click Verify now.
On the postcard request screen, make sure your address is displayed accurately. To help deliver your postcard, you can also add an optional contact name.
Click Send postcard.
Check the mail for your postcard. Most postcards arrive within 14 days.
On your mobile device
Open the Google Business Profile app.
Tap Send postcard.
Choose the business you’d like to verify.
Tap I don’t have a code.
Check the mail for your postcard. Most postcards arrive within 14 days.
Enter your verification code
On your computer
After you get your postcard, sign in to Google My Business.
If you have multiple locations, open the location you'd like to manage.
Click either Verify location from the menu or Verify now.
In the “Code” field, enter the 5-digit verification code from your postcard.
Click Submit.
On your mobile device
After you get your postcard, open the Google My Business app.
Choose the business you'd like to verify.
To verify, tap Enter code.
If you didn’t get your postcard, tap I don't have a code.
Source: Google
More Step by Step
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What are Standard and Pro product editions?
This article outlines the differences between the Standard and Pro product editions for the Standard product suite.
Reputation Management
Reputation Management allows you to monitor and manage every aspect of a local business's online reputation—including reviews, listings and mentions.
Feature
Standard edition
Pro edition
Manage reviews
Includes reviews from Facebook, Google, and My Listing
Includes reviews from all sources, based on Partner configuration
Respond to Google and Facebook reviews in-line
✓
✓
Review response templates
Use, edit, or delete all system default templates
Use, edit, or delete all system default templates + add unlimited custom templates
Review Display Widget
✓
✓
Review statistics
✓
✓
Monitor listings
Includes listings from Facebook and Google
Includes listings from all sources, based on Partner configuration
Google Q&A
✓
✓
Citations
✓
Listings statistics
✓
Competition
✓
Mentions
✓
Social monitoring
✓
Customer Voice
Customer Voice allows you to gather customer experiences to boost online star power and drive more business.
Feature
Standard edition
Pro edition
Create customers
Unlimited
Unlimited
Send email review requests
15 emails/month
Unlimited
Bulk send review requests
✓
Customize and display Review Generation Widget
✓
✓
Sources to request reviews on
Includes Google, Facebook, and My Listing
Includes all sources, based on Partner configuration
Customize and save review request templates
Limit of 1
Limit of 40
Option to purchase SMS add-ons
✓
Send an automated follow-up email
✓
Email signature widget
✓
✓
Mobile Kiosk
✓
Social Marketing
Social Marketing allows teams and individuals to manage local businesses’ social media accounts in a scalable and transparent way.
Feature
Standard edition
Pro edition
Social profiles
Includes Facebook and Google Business Profile
Includes Facebook, Google Business Profile, X, Instagram, and LinkedIn
Scheduled posts
20 posts
*at one time
Unlimited
Calendar view
✓
✓
Drafted posts
✓
✓
Post Performance analytics
✓
✓
Social audience analytics
✓
✓
Link tracking
✓
Customer posts
✓
Leads
✓
Interesting content (RSS feeds)
✓
While the Social Marketing App supports connecting multiple locations on most networks, the number of connections is limited by social networks.
Below is a table of how many accounts can be connected based on edition.
Facebook
X
LinkedIn
Instagram
Google Business Profile
Standard
1
-
-
-
1
Pro
5
4
4
1
1
It is recommended to have a Social Marketing App activated for each individual location, due to the unique content policies followed by the different social media platforms.
Local SEO
Local SEO allows you to introduce business owners to online presence management.
Features
Local SEO
Local SEO Pro
Listing Distribution
Listing Sync Pro
My Listing (free landing page)
✔
✔
✔
✔
Citations reporting
✔
✔
✔
✔
Google Business Profile Insights
✔
✔
✔
✔
Keyword Reporting metrics
✔
✔
✔
✔
AI-powered business description
✔
✔
✔
✔
Sync to Google & Facebook
✔
✔
-
-
Sync to Google, Facebook, Apple, Bing, X, Instagram
-
✔
-
-
Sync to 30+ additional sources
-
-
-
✔
Sync to Data Axle, Foursquare, and Neustar
-
-
✔
-
Protection from third-party changes
-
✔
-
✔
Ability to suppress duplicate listings
-
-
-
✔
Local SEO grid
-
✔
-
-
Keyword refresh rate
monthly
weekly
-
-
AI-powered keyword suggestions (coming soon)
-
✔
-
-
Advertising Intelligence
Advertising Intelligence brings your clients’ ad campaigns under one roof so you can see what’s working across various platforms.
Feature
Advertising Intelligence
Advanced Reporting
Bring Facebook Ads and Google Ads under one roof
✓
✓
Easy to use and understand
✓
✓
Delivers the most important metrics
✓
✓
Individual campaign details
(Deeper analysis into campaigns)
✓
Customize date range to discover trends
✓
Campaign funnel & objective
✓
Keyword and ad analysis
✓
Website
Create a beautiful website that is hosted on an incredibly fast, secure, and easy-to-use platform — it's all possible when you combine the Google Cloud Platform with WordPress.
Feature
Standard edition
Pro edition
Backups
2
Unlimited
Access to the WordPress Dashboard
✓
✓
Access to phpMyAdmin
✓
✓
Access to STP
✓
✓
Free SSL certificate
✓
✓
PHP Logs
✓
✓
Connect Google Analytics
✓
✓
Staging Environment
✓
Custom Domains
✓
Create Staging from backup
✓
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