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What do I do if my Google Business Profile is suspended?
If your Google Business Profile (previously Google My Business) listing is suspended, the owner of the business must appeal the suspension directly to Google. Vendasta is unable to appeal suspended profiles on your behalf.
Google may suspend Business Profiles and user accounts that go against their guidelines. Check Google's guidelines.
Fix a suspended profile
Important: To avoid delays, submit one request per account.
Review the Google Business Profile guidelines.
Sign in to Google Business Profile. Ensure your profile follows the guidelines. Learn how to edit your profile.
After your profile meets the guidelines, you can ask for reinstatement. Use our form.
Appeal a denied request
If your request was incorrectly denied, contact Google. They can help verify your eligibility. When you get an email from them, reply with:
Pictures of the front of the store
Summary of business operations
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Google Business Profile Insights
What are Google Business Profile Insights?
Since adopting Google's latest APIs to power our Google Insights data, all Vendasta customers will now have access to new and valuable Google Business Profile Insights.
The following metrics have been added wherever applicable in the Vendasta platform:
Search Terms - available in Local SEO and the Executive Report
Search Total - available in Local SEO, the Executive Report, Multi-Location, and Multi-Location Executive Report
Customer Interaction [Bookings] - available in Local SEO, Executive Report, Multi-Location, and Multi-Location Executive Report
Customer Interaction [Conversations] - available in Local SEO, Executive Report, Multi-Location, and Multi-Location Executive Report
Customer Interaction [Food orders] - available in Local SEO, Executive Report, Multi-Location, and Multi-Location Executive Report
These new metrics are defined by Google as:
Searches: The queries people used to find your client's business. The Searches metric is updated at the beginning of each month. Please note updates may take 5 days to show up.
Bookings: Number of completed bookings by customers.
Food orders: Food orders placed for pickup or delivery directly from your client's Google Business Profile with an Order with a Google Provider.
Conversations: Number of unique conversations through messages.
What does the Google Insights tab look like?
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Do Inbox in Business App and Customer Voice Pro use the same phone number?
If your client has sent SMS review requests through Customer Voice Pro prior to sending their first Inbox message, the phone number will be the same.
However, if your client uses the Business app Inbox before activating or sending any SMS review requests through Customer Voice Pro, the numbers will be different.
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Are client account owners allowed to remove stored Credit Card on file?
Yes, the Billing Settings functionality within Business App allows users within an account the ability to 'replace' a credit card provided another one has been added.
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Business Profile & Syncing Fields
What is the Business Profile?
All Local SEO users have access to a Business Profile tab in the product. This tab gives you and your clients the ability to edit business profile data within the Local SEO product. We've also added exciting new fields and attributes such as Special Hours (Holiday hours) and category-specific Google attributes. We also have "More Hours" available now which allows you to set things like delivery hours, drive-thru hours, etc.
How will syncing of the Business Profile work?
Any account with Local SEO, a Listing Sync Pro add-on, or Listing Distribution can sync out Special Hours and category-specific Google attributes. These new fields can be found under the "Hours" and "More" tabs respectively. Special Hours is great for setting things like holiday opening hours and letting customers know about special exceptions to your regular opening hours. Google attributes allow businesses to share details about their business with potential customers. Adding these attributes can allow a business to show up in search results when people search for places with those attributes on Google Search and Google Maps. Since Google attributes are category-specific, your clients will see different sets of attributes.
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Primary Business Category
Introducing Primary Category for Businesses!
New Primary Category field: An enhancement for businesses aiming to refine their online presence. Now, businesses can designate their core specialization, aligning with industry standards observed by Google and Apple. As a part of this change, we will also expand our limit of 3 categories to 10 to match other sources. The Primary and expanded Additional categories will sync out to our Listing Sync Pro and our Listing Distribution partners.
How Do Primary Business Categories Work?
Automatic Set-Up: For most businesses, we streamline the process by automatically setting the primary category based on data sourced from Google. This ensures accuracy and saves valuable time.
Partner Collaboration: In cases where automatic setup isn't feasible, or if there's a discrepancy between our system and Google's primary category, we leverage the expertise of you, our Partners. Through the Local SEO admin dashboard, Partners can view the categories set on a business, and see what is set on their Google listing. From there you can select the most suitable primary category for the business.
API Partners: The first category sent for a location will be used as the Primary Category.
This feature not only enhances business visibility but also optimizes their online presence for maximum impact.
How to Use
Navigate to Partner Center > Products > Local SEO
Click Admin View Dashboard
Go to the Category Management tab
Select the appropriate Primary categories if applicable
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209: Rituals for Better Business Travel | Master Sales Series
Are you a road warrior?
Traveling for business can be a great experience, however, it can also be a chaos ridden, hair-pulling, stress inducing nightmare if you aren't organized and prepared. In this episode of the Master Sales Series, George walks you through his top 14 tips for conquering business travel.
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14 Tips for Conquering Business Travel
Welcome back. It's another edition of the Master Sales Series. We're having a lot of fun with these. And just when I think I can't come up with other topics, we come up with more topics. So coming up, one of my favorite things to talk about, and it's been some hard-earned lessons, I'm gonna give you some of my number one travel rituals, how I get through being a road warrior, 220 flights a year, 190 bloody hotel stays a year, lots of miles. It's not all it's cracked up to be. We'll talk about those travel rituals when we come back on the "Conquer Local Podcast."
Don't get me wrong, traveling for business can be a lot of fun. You get to meet new people, get to go to crazy places, you get to be on a plane, somebody comes by and brings you a nice Woodford on the rocks. But you got to learn some things to make this thing...because after a while it's like, "Do I really gonna have to go to Wichita, Kansas. It's not all gonna be Paris and Rome, folks, it's gonna be times you're gonna have to go to Modesto, California." So when you're spending a lot of time on the road, it can really get to be a bit of a grind. I remember I was on the road for five weeks. This is about four years ago, five weeks straight, and it was really tough emotionally. I wasn't even in a relationship at that time.
It was just George conquering the world by himself, but it was tough. I missed my kids. I missed my mom and dad. I missed my friends. You know, the hotel room start to become the same. Hard to find the bathroom in the middle of the night sometimes, run into walls and stuff. And then it starts to wear on you. Now, there also are some things that can just give you the back sweats. You know, what the back sweats are, is when you're like in turmoil and you've got a lot of stress because you lost your phone, or you can't find your passport, or you slept in, or you can't find your gate, or you check your watch and you realize your plane took off 10 minutes ago.
So here's some rituals that I've come up with. And, you know, I've got a lot of people that I'm gonna credit for this that have helped me with this. So one of my really good friends, Lorrie Morgan, her company and I travel quite a bit about five years ago, and she gave me some really good advice.
1. Pick an airline, and stick with it
She said, "Okay, number one, pick an airline and stick with it." You can fly other airlines, but when you pick one airline, you're gonna start to get a thing called status. And with status comes some perks. One, you get to get on the plane first. Why is that important? Well, you get overhead bin space. And that is a big deal. Because if you're late getting on the plane and you go to slide into your seat 18F and it's already full, and you've got a carryon bag, now you got to move the carryon bag back in the plane. It's gonna take you forever to get off of the...so that's number one, picking an airline.
Here's some other benefits to picking an airline. When you start to get to the platinum and to the diamond tiers, you're gonna start to earn upgrades and you're going to get lounge access. Oh, and you don't have to line up in the security line, you're gonna get priority clearance. So you definitely want to sign up for every airline that has a rewards and a loyalty program, you're gonna wanna sign up for that. I've signed up for them all. I have them all. Everyone, doesn't matter which one. I fly Delta. I like Delta. I've had really good experiences with Delta and I like the people there. They do a pretty good job. Now I'll run across somebody they're like, "Oh, I hate Delta." Anyways, it really comes down to your personal preference, but I really enjoy that brand and they've got a great program.
I travel a lot. I was fortunate enough to get to Diamond this year. Don't have to stand in line, lounge access. You get upgrades like crazy unless you're flying between Minneapolis and Atlanta. That's a tough one to get an upgrade on. So that's your first piece. Pick an airline. Stick with it. Get your status in place you can get some loyalty. The other thing that is nice about it is when you start on those loyalty programs, you start to get the miles and then you can utilize those miles for personal trips. And that's one of the perks. Now some companies will say, "No, you got to use those miles for business trips," but a lot of companies will say, "No, it's part of having to live in bloody airports and sleep on those stupid couches sometimes because your flight is delayed. You can keep the miles and use it as a bit of a perk." So it's a nice thing.
2. Don't do different sh*t
The second item, and I'm gonna give this credit to our CEO, Mr. Brendan King, don't do different shit. Meaning do the same thing every time. Put your passport in the same pocket of your briefcase. Put your laptop in the same spot every time. Don't leave it in the seat back pocket, put it in your bag. Make sure you double check your seat back pocket every time. Make sure that your cell phone is in a certain spot. So this was one of the key components, don't do different shit means that if you are ever woken in the morning and you slept in by 15 minutes, everything should just work like clockwork because you do the same thing over and over and over again. This has been a really important lesson that I appreciate. Thank you, Brendan. It saved me a ton of anxiety. In fact, the only time I get anxiety is when I do different shit. It's like clockwork that happens.
3. You need 2 pieces of ID
So another thing that has happened and, you know, I come by a lot of these lessons from the school of hard knocks, you need two pieces of ID and they should never be in the same place at the same time. So here's what I mean by that. You got your driver's license, you're gonna need it if you're gonna rent a car and you get your passport, you're gonna need that if you do any sort of travel. I always take my passport and two credit cards and I put them into the hotel room safe. And if I'm going out at night, I take my credit card and my driver's license. The reason that I made the choice to put the passport in the safe is if you lose the passport, you are literally screwed. If you lose your driver's license, you just can't rent cars. So screwed. Can't rent cars. Pretty easy, right?
And this happened to me. I was in Tyler, Texas and I fell asleep. I did different shit. I gave the flight attendant my jacket. I put my passport in the pocket of my jacket. She brought back my jacket, so I could put it on at the end of the flight. Took the passport out of the pocket and put it into the seat back pocket. I was half asleep, left my passport in the seat back pocket of the plane. But oh, it gets better. I went to Delta and they've got lost and found in the Dallas airport and I said, "Hey, I was on this flight in Tyler, Texas." They said, "Oh, no problem. I'll call Lost and Found." And they did have George's passport. So that was great. I continue to travel around Texas and do business and I go to fly home and I go to Lost and Found and they did not have George's passport. Well, not George Leith, they had Jorge Vicente's passport. So not George Leith's passport. So this isn't gonna help me.
So I go to the counter thinking that, "Well, I'll just use my driver's license." And the lady at the counter says, "I can't give you a flight back to Canada without a passport. If you do not have a passport, you cannot even get back." So I said, "Well, what do I do?" So I had to fly to Seattle, rent a car, drive across the border, and at the border crossing, show that I was Canadian with my driver's license and explain that I'd lost my passport. The other thing that you can do, I found out after the fact is you can go to the authorities and report your passport stolen or lost, whatever it is, and they can give you some sort of a document that you can then give to the airline. So there's other ways around it, but literally, you need to have that passport.
4. You need to have at least 2 credit cards
So here's the tip, you need a couple of credit cards anyways. So this is another piece. This is why the passport and one credit card go in the safe and your driver's license comes with you. Because if you only have one credit card and it gets frauded, meaning somebody takes the number and you happen to be in Fort Worth, Texas and some dude in Miami is trying to use it at a Whole Foods, the credit card company will shut the thing down and you can't turn it on. Like just, "No, we're shutting it down. It's being frauded." So you're again, screwed if you only have one credit card. You're going to Western Union and getting your dad to wire your money or something like that. Happened to me, by the way. So now you have two credit cards. They have to have high limits, and you put one with your passport in the safe and you have your driver's license and your other credit card and now you're good to go. Even if something bad happens, somebody holds you up, you could still get back to the hotel, they know who you are, let you in, you're good to go.
5. Take a pictures of your hotel room numbers
Next, take pictures of your hotel room number. Now this is an interesting thing, when you start going to three different hotels a week, every week, they all start to look the same. And I remember one night having security tap me on the shoulder. I'd had a couple of drinks. It was in Cincinnati. Went to a great restaurant named Jack Ruby's. Okay, two or three bottles of wine, it's really what it was. Anyways, my hotel was the Hyatt, I was actually in the Marriott with my room key trying to get into 621. I knew the room number, I just had forgotten what hotel I was in. Anyways, room numbers great one. I did have a time on Sanibel Island too where I had just checked in and I went up to the room and I went down to the gym and I hadn't even been drinking on this time. So no excuse other than they just all start to run together. I had to go to the front desk and ask them what my room number was.
So you just take a picture, have it on your phone and then you know...and way better than carrying that little thing that they put the room card in. So there's a reason why you don't have a room number on your key, is because if somebody steals it, they can get into your room or if somebody holds you up and takes you to the room. So that's one of the reasons. If you have it on your phone, at least it's locked on the phone.
6. Take pictures of your receipts
Take pictures of your receipts immediately. So this is another thing. I used to just take all the receipts and put them into a pocket in my briefcase and you lose that crap. You forget where they were from. You forget who you had dinner with. Now you're lying on your expense reports. You know, just bad things are going on. It's pretty easy. You're right there having dinner, you got the two pieces of paper because you need the detailed receipt or the accounting department is not gonna take it because whatever, you know, tax jurisdiction you're in, you need to have detailed receipts. Take a bloody picture of it right there, get yourself Concur, FreshBooks, QuickBooks, whatever it is to record them and make that expense thing way easier.
Now, do I get this right? No, it's still a challenge because I'm not really a detail-oriented person. I have a personal assistant that helps me with my expenses. But even for her she really likes it when I take a picture of it immediately and send it to her. So we just have a folder and Slack and it's just between her and I and I just take a picture and I upload it to Slack. Done. I have gotten way better at that piece. Here's the thing, it's gonna save you money. The estimate that I had by crinkling them all up and putting them into a pocket and then remembering to upload them some days, I'm losing 10%, probably 15%. And when you're running $10,000 to $15,000 worth of expenses a month, do the math, it's costing you money. So that's one of the reasons why companies get you to pay for it, by the way, is because they want you to be accountable for that information that's coming through.
7. Get a credit card specialized for travel
Speaking of expenses, get yourself a credit card that is specialized for travel. I use RBC Avion and it's fantastic. You're double-dipping then. You're getting points from the airline. You're getting points from the hotel. You're getting points from the car rental company, and you're getting the points on the credit card. So now you've got two different places that you can travel. You can book your airline flights, you can buy a new TV, do whatever you want with the stuff that's on your credit card and then you do the same with the hotel points and you can do the same with the car rental points so you're, you know, using a points credit card that is specialized for travel.
Now the other thing that I like about the...I have the RBC Avion Infinite Privilege. It cost me $499 a year. But guess what? I've had times where I call the concierge number and they can get me concert tickets or they can get me into a hockey game that you can't get into. They can get me into a restaurant that you phone the restaurant they're like, "No, we're sold out." You phone that number like, "No, no problem. We can get you in there." Another card that our CEO Brendan King really likes is the American Express Platinum card. It's fantastic for getting into lounges. The Avion card does have the priority pass lounge thing as well. So, you know, two high-end cards, they cost you a little bit of money every year, but the perks far outweigh the $499 a year you get charged.
8. Keep EVERYTHING in the cloud
Now when you're gonna be on the road, you're gonna be working. Here's a real simple thing, don't store anything on the hard drive of your bloody computer, phone, iPad, whatever you have. Keep it all in the cloud. Because if your laptop bag gets stolen, you can always go to the Apple store and buy a new one, access the cloud and still make the killer presentation to the client. So here's where I learned this one. I'm in Orlando, Florida. It's early in my career as a road warrior. I'm at American Automobile Association, the AAA. I'm gonna make a big presentation to those folks. Got the rental car. I'm out in the parking lot, pulling on my jacket, and I closed door to the rental car. And I realized that I have locked my briefcase, my keys, my phone, everything in the car, and I have to make a presentation.
So thank God it was at AAA because they were able to get my stuff out of the car. They didn't even charge me. But first I was able to make my presentation because all of my presentation materials were in the cloud. So whether it's a backup and you're gonna store some resident on your hard drive or your computer or you're gonna have a hard copy, I don't really care. It's just having the backup on the cloud. You know, USB sticks are so 2010. Let's get that stuff on the cloud because then you can access it from anywhere. Imagine if you had a MacBook and you needed to use a dongle and you didn't have a VGA dongle. If you had a PC and maybe it was connect...so, you know, sometimes you go to these presentation rooms, they'll have their own resident computer connected to the projector. And if you're on the cloud, again, you can just access the cloud and still make the presentation.
9. Pack key equipment
Oh, that brings me to dongles. Dongles for days, I call it. I have a little bag full of dongles. Every single freaking dongle that Apple has ever created for every computer and they follow me around everywhere. I also have my own clicker to do presentations, I just find that bring in your own stuff ensures that you're going to have a great presentation. I even went as far as buying one of those mini projectors because I was paranoid at the bulb of the projectors would go out. That didn't work out too well because the thing I bought was piece of crap. But as many things as you can have to make sure that the reason you're on the road is to do sales stuff, which is make great presentations, show off your products and services, and you got to make sure that you are bringing the right things for every occasion.
10. Always have some foreign currency
Always have a little bit of currency for the country that you're traveling to. It's pretty easy to do this now. You don't have to go to the bank a week before, and I remember when I was doing some traveling early in my career you gotta get traveler's checks. I got some people right now listening to the podcast going, "What the hell is that?" Y'know, American Express traveler's checks. Don't leave home without them. It was a thing. You went and got these traveler's checks and then if you got held up or they were stolen or lost, you could just shut them off. It was pretty unique.
Here's the reason why I like currency. When you get to some of these countries, they may not take credit card. And I find this a lot with cab companies. I'm not picking on cab companies, but I am. I was in South Africa and got into, you know, to the cab company that has the contract with the Johannesburg Airport. So you're thinking it's pretty legit, right? And jump into the cab, get the ride all the way to the place that I was going, and then they say, "No, we don't take credit cards." And I'm like, "Well, all I have is credit card and American cash." "Nope, don't take American cash." They wanted South African Rand. So you go to the hotel desk hoping they have an ATM. No ATM. Now you got to get the cab driver to drive you to some bank, put your credit card in to get the cashout or a debit card. Anyways, it just will save you a bit of grief as soon as you get off the plane you find one of those currency counters. Grab yourself, you know, whatever is equivalent of 100 bucks.
It's nice to have some tipping money too. I did find this to be very unique to South Africa. I have, you know, yet to run across this and other jurisdictions. They have security guards in all of their parking lots so when you rent a car, there's a security guard there and they would like to see a couple of coins to make sure that your tires don't get slashed. I don't know if that's a unique to South Africa thing. I've yet to experience it anywhere else. You know, and it is nice to have a little bit of cash just to tip as you're running around. It might help you get some better service.
11. Pack smarter
So next up, really simple one, but it does take some discipline, always pack your luggage the night before an early flight. Now I've taken this a step further. If I'm flying out the next day, I pack my luggage the night before. And if I'm going out for a client dinner, I pack my luggage before I even leave for the next day. Just set aside 15...the other thing is, if it's taken you more than 15 minutes to pack, you're packing a bunch of crap you don't need. So you've got to become a little bit of a minimalist when it comes to packing. You don't need eight suits. You don't need eight dresses. You don't need eight pairs of shoes. You need to come up with a wardrobe that's gonna be functional. It's gonna serve for a casual night. It's gonna serve for professional nights. You know, you don't need 20 shirts.
I'm about to embark on six weeks on the road nonstop. I'm taking five shirts. I'm gonna dry clean the shit out of them. If it doesn't work out, I'll just go buy three more. The thing about it is you're gonna be on the road, it's pretty easy to go get stuff. There's a Murphy & Johnston in pretty much every airport or a Brooks Brothers. You don't need to be packing the 59-pound bag that you then have to take crap out of it. Oh, weight the bag. Like nothing irritates other travelers more than you rookie travelers that put 59 pounds worth of stuff in a bag. You can only get 50 pounds, it's a known fact. And they're gonna charge you a lot if you got more than that.
The other thing that I've started doing, if I am gonna be traveling and I am going to be doing some shopping, I have a really nice leather coach bag that I pack inside the suitcase. It weighs about a pound and a half, pound and three quarters so it's about the size of a pair of jeans. And so I got one last pair of jeans but I have a bag in case we buy some stuff, we can just put it in a carryon bag and now I'm good to go and I don't have to buy another bag.
12. Invest in luggage
All right, so next up, let's talk about...oh, I should talk about luggage because there are a number of different luggage brands out there. I just got back from a great trip to Asia. Wow, Rimowa, they own Asia. Everybody's got a Rimowa. Super expensive aluminum luggage. It's pretty cool. Tumi has come out with a really nice luggage bag. But the luggage bag that I'm liking today is Away. And Away is a startup that came up here recently. I bought an aluminum Away bag here just a couple months ago. It's about a third of the price of a Tumi. It's about a fifth of the price of a Rimowa. It's got a nice little USB charger inside it so it's a carry-on. You can't have the lithium battery in it if you put it underneath. And I liked it so much, I bought the large series. So when you are on the road for a longer period of time, you're gonna do the 50-pound bag, I got one of those. So Away, I told all my friends about it. A bunch of them have bought them and they love it. So it's as good as a name brand and it's a new startup that has just be a fantastic brand.
13. Check into hotel shuttles
Okay, next up, your hotel might have a shuttle and that shuttle comes to the hotel. A lot of brands have, I'm a Hilton guy. Hilton has got them. Most Hampton Inns, most Hilton Garden Inns come straight to the airport, gives you ride. It doesn't cost you a penny. Maybe you should tip the guy that lifts your bags. They run pretty much on the half hours. So, you know, that's one way to get to the hotel. You know, you might have to wait a little bit but not bad. Uber is great. Lyft is great. The one thing about them though is that they put them in the weirdest places. So in Atlanta, they put the Uber and Lyft station pretty much in Miami. So you've got a walk quite a ways to get to the Uber and Lyft station. I did it right after my hip surgery last year. It was not a pleasant scene.
Anyways, the reason for that is the cab companies are all in a deal with the airport. Pay them some sort of a fee to have their station right out front. But we all know about cabs, I'm not picking on them, but it's just not a good user experience. When you look ahead, you find this hotel shuttle. Uber, Lyft, fantastic as well.
14. Become a master of your apps
I got one other item that I wanted to touch on and become a master of your apps, I call it. I have a folder on my phone. It's called Travel. It's got all my top travel apps that I use from checking on flight status to checking the weather at the location you're going to be at. I also have on there a great little app for renting cars called Silvercar. It's one of my favorite car rental companies. For about the price of any other car that you're gonna rent, you always get an Audi A4. And now they have the Q5. But better than that, they pick you up and they drop you off at the airport. So no more horrible rental car shuttles and parking 20 miles away and all, even drive right up to the gate and they just come get you. So it's pretty cool. It's called Silvercar by Audi now. In fact, it was a startup and Audi got involved with them and I think they ended up buying them out or something like that recently.
Anyways, just a few things that will make your life a little bit better. I had someone request that I would do an addition on travel rituals. I hope that these things help you when you are on the road to become better. We welcome any suggestions that you may have that I can pass on. I'm sure there's some road warriors out there. Brad Petersen, my good buddy from MatchCraft, Kimberli Lewis from SIINDA, Paul Plant, that I have a privilege of working with. Maybe you guys have some things that you'd like to share. Get them in here to me on LinkedIn, and I would love to share them with the rest of our listeners. May the rose ride up to meet you. May the wind always be at your back. May the sun shine warm upon your face and the rains fall soft upon your fields until we meet again, and may God hold you in the palm of his hand. I'll see you when I see you. I'm George Leith.
Podcast
Business Logo
When selecting a logo in the Business Profile, it is important to select an image file that has square dimensions. If the logo is not a square, it will be reformatted to become a square. This can cause it to become distorted or zoomed in. Our system is designed to take square images due to the image requirements of social and listing sites for logo photos.
To update the logo for an account:
Navigate to Partner Center > Accounts > Manage Accounts > Select Account > Edit > Images > Add Photos. Upload and save the desired photo, and then click the 3 dots to set the photo as a logo.
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Business Hours of Operation
What are Hours of Operation?
Businesses with hours of operation past midnight can easily update their hours in the Business Profile on the Vendasta platform. Under the 'Hours' tab, clients can enter business hours like 11:00 am - 3:00 am in Local SEO's Business Profile or in Business App, or you may update their hours in Partner Center under Account Management.
Please note: Changes to hours typically occur quickly, but in some cases, hours can take 3-5 days to sync to Google. Please plan updates to hours accordingly.
Resource Center
Business categories and taxonomies
The Business Category ensures that all sources and industry statistics are relevant to a particular account. You can enter more than one Business Category, but only the first will be used for setting visibility sources. All Vendasta customers have access to a category system based off of Google's 4000+ categories.
As you can see in the screenshot above, you can select sub-categories to fine-tune the Business Category. Most categories go only two levels deep. The advantage of selecting more specific categories is that listing sources will be better tailored to these categories, resulting in a better experience for the client.
Why is the business category important?
Choosing the correct business category can significantly boost a local business' Search Engine Optimization (SEO) and search engine results page (SERP) ranking. This is especially true for Google Business Profile, as there are over 4000 categories to choose from that can either make it easier or harder for potential customers to find that business.
For example, a local Pizza Restaurant can set its primary category as "Pizza Restaurant" and may appear in search results for Restaurants, Italian Restaurants, or Pizza. It's important to choose a more specific category rather than a vague one whenever possible. Choosing a category like "Nail Salon" rather than just "Salon" is more likely to grab the attention of those looking for nail care rather than a haircut. If there is no suitable specific category, we advise you to choose a more general primary category.
How to change the business category
Navigate to Partner Center > Accounts > Manage Accounts > Select the desired account > Edit > Under the Basics section, select the primary and additional categories.
For a full overview of the new Business Categories, you can reference the comprehensive spreadsheet attached.
Resource Center
Captcha’s, reCaptcha’s and Advanced Login (Using /wp-admin page)
If the Advanced Login feature is enabled, logging into the WordPress dashboard from Partner Center or Business App could be affected if a reCaptcha is set up on the WordPress login page.
If you would still like to log in from Partner Center or Business App, simply disable the captcha feature on the login page (If using a reCaptcha plugin, simply disabling the plugin should achieve this).
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Add users to a multi-location group
Adding users to a multi-location group will allow them to be viewed in Multi-Location Business App.
Go to Partner Center.
Go to Accounts > Multi-location Groups.
Select the Multi-Location Group you wish to add a user to, and click the Users tab.
Click Add user.
5. Click the add button or create a new user.
Resource Center
Why is it important to submit the proper Business Category or TaxonomyID?
Submitting the proper Taxonomy ID will help ensure that the sources add the business’ listing to the proper category within their site. This ultimately allows users to easily find their business listings.
Avoid selecting ‘other’ as a business category as some sources do not support this category type and this may result in the business not being found on unsupported listing sources.
The listing recognize certain business categories and a mismatch in business categories will result in syncing incompatibility with the listing sources.
It is also important for competitor analysis in the Snapshot report. If competitors selected for comparison have different business categories, it will not provide the analysis.
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Does my prospect need to have a Business App login to view proposals?
Your prospect/client does not need a license to view the proposal. The prospect will simply click on the View proposal link in the email and open the proposal in a browser.
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Website: Business Profile and Website Sync
Vendasta has made it easier to update business information on your website created with Website Standard or Pro.
If a user selects one of Vendasta's 7 eCommerce templates (with Divi Builder and WooCommerce) they will automatically see their contact information on the front end of their site. This information is pulled from the Business Profile in Business App.
Additionally, every templated site comes with an already installed plugin that will allow users to input shortcodes or code blocks in various places on their website. These shortcodes are synchronized with the Business Profile and when updated in Business App, will be reflected on the website.
At Vendasta, we’re in the business of making site creation as easy as possible. With the sync of information users only have to worry about updating it in one area of the platform. This will help to reduce errors and outdated information; ensuring that your client’s customers can easily contact the business if need be.
It also provides website designers and developers with the flexibility to input shortcodes and blocks to display business information however they’d like.
How does it work?
Before spinning up a new website using Vendasta’s Website product, users should ensure all business information is up-to-date and accurate. This can be completed in the Business App Business Profile section.
Contact Information
Once a user has ensured their business information is correct, they can spin up their new website. It is important to note that one of Vendasta’s 7 eCommerce templates is required for this sync.
Once the site is spun up they should see accurate contact information reflected on the front end of their website.
Short Codes
To use shortcodes and have the information from the Business Profile sync with a user’s website you’ll need to navigate to the WordPress Dashboard.
From here select the Tools tab and Business Profile Render sub-tab.
This plugin provides ways to automatically sync information on your site from the Company Name to a specific social network link. It includes both shortcodes and reusable blocks.
Specific instructions on how to properly utilize each type of block are located within the tab in WordPress.
Video Walkthrough
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Gingr Integration
Gingr is a dog daycare, kennel, and grooming software that modernizes and streamlines pet care business operations.
Set up the Gingr Integration
Trigger: This integration uploads a contact into the platform CRM when a reservation is checked out in Gingr
Opt-Out:
If a customer is opted out of marketing emails in Gingr, the contact Will Not upload into the platform CRM
If a customer is opted out of marketing SMS in Gingr, the contact Will be uploaded, but the phone number will not be synced into the platform CRM contact
Setup: Perform the steps below to set up the integration (requires Admin-level access in Gingr)
Press the “Add connection” button on the Gingr connection card in the CRM under Settings > Connections.
Use the button provided to copy your generated API Key under the connection “Setup instructions.”
Open a separate browser tab and navigate to https://my.gingrapp.com/, and log in using admin credentials.
On the left menu select "Admin" (gear icon), find the the "Search Admin Items" box.
Search for "Broadly" and click the "Broadly" settings link.
Toggle the "Broadly request positive survey only" field to No/Off.
In the "Location Settings" drop down, select the location you want to connect to.
Paste the API Key that has been copied from your Gingr connection card in the platform CRM.
NOTE: For multiple locations:
Each location will need its own platform CRM account.
Each location will require a unique API Key to be generated using its respective platform CRM account’s Gingr connection card.
Each location’s unique API Key will need to be pasted into the corresponding Broadly Location ID field by using the Location Settings drop-down menu in Gingr’s Admin settings (see Setup steps 4 - 7 above to find the Location Settings).
Troubleshooting:
If you notice that clients are not being uploaded after you check out their reservation in Gingr, please double check that the "Broadly request positive survey only" field is toggled to No/Off. When this option is set to Yes/On, the integration will not trigger unless the end customer has replied to the Gingr survey with positive feedback. This severely impacts the number or review requests that will be sent out on behalf of your business.
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Google Business Profile and Auto Dealerships
“New car dealerships are eligible for multiple listings. You can have one listing for your dealership and one listing for each brand you sell of new cars.”
To be eligible for this each department must have its own unique phone number and staff. For example, someone in sales does not service customers looking for parts and services.
Only new car dealerships with storefront branding are eligible to have an additional listing.
Departments can be displayed on the listing through "relation association". This can be performed by submitting any new requests for a department to https://support.google.com/business/contact/agency, as the Agency Support team should be your first point of contact to help set the relations of the department listing.
Google Business Profile Rules for Departments: https://support.google.com/business/answer/3038177?hl=en
Publicly-facing departments that operate as distinct entities should have their own page. The exact name of each department must be different from that of the main business and that of other departments. Typically such departments have a separate customer entrance and should each have distinct categories. Their hours may sometimes differ from those of the main business.
Acceptable (as distinct listings):
"Walmart Vision Center"
"Sears Auto Center"
"Massachusetts General Hospital Department of Dermatology"
Not acceptable (as distinct listings):
The Apple products section of Best Buy
The hot food bar inside Whole Foods Market
For each department, the category that is the most representative of that department must be different from that of the main business and that of other departments.
For example, The main business "South Bay Toyota" has the category "Toyota Dealer" whereas the "South Bay Toyota Service & Parts" has the category "Auto Repair Shop" (plus the category "Auto Parts Store")
Example A - Multiple new car brands in a single location: Jaguar and Land Rover dealerships operate out of the same building, and use the same address, phone number, storefront branding, and authorization. Car dealerships practice this due to the distinct brands belonging to the same company.
Example B - Multiple departments for a single location: A Toyota dealership wants to have their Service department and Sales department as separate Google Business Profiles, they can do so if the departments have separate phone numbers.
Not eligible: Used car dealerships and "pre-certified" sales departments - Car dealerships primarily selling used cars, who carry and sell multiple vehicle brands are not eligible to have more than one listing for their business. For example, used car dealerships are only eligible for one listing since car brands that are sold can change frequently.
Get started with Google Business Profile for auto dealers: https://support.google.com/business/answer/9074290
FAQs
Q. If the used auto dealership has a "pre-certified" sales department that only sells the same brand, would this be eligible as a unique department?
A. No, used car dealerships are only eligible for one listing since car brands that are sold can change frequently. They deemed that pre-certified vehicles are still used cars and should not have a separate listing.
Q. Can I link the different departments for my new car dealership under one Reputation Management?
A. No, each department would act as its own location and would require its own Partner Center account and Reputation Management to monitor/respond to reviews.
Q. How can I monitor my dealership with multiple Google Business Profile departments?
A. If an eligible new auto dealership and each department have its own separate Google Business Profile and Partner Center account, those multi-location businesses can be managed under one Business App user, but still need separate Partner Center accounts in the platform.
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What business information does Listing Sync Pro update?
These are the common fields that Listing Sync Pro and Listing Sync Pro powered by Yext sync to several listing sources.
Company Name
Address
Phone Number
Website
Payment methods
Services
Brands
Hours of Operation
Special Hours
Business Profile Logo
Brands Carried
SEO Keywords
Instagram Handle
For a more detailed breakdown of what information sync to sources such as Google, Facebook, Instagram, and X, please proceed to Local SEO > Listing Sync > select the three dots next to the source > Syncing Info.
How to sync these fields:
To sync the above content, you or your client must enter this information in the Business Profile.
Go to Business App or Partner Center > Open Local SEO for the desired account > Business Profile
Note: Business Profile information excluding Special Hours can still be edited via Partner Center > Accounts > Manage Accounts > Select Account > Edit or Business App > Business Profile
2. In the Business Info tab:
Fill in your client's business name, address, phone number, and website.
Under the Operational Information heading, fill in your clients' accepted payment methods, services, and brands carried.
Click Save.
3. In the Hours tab:
Click the pencil icon
Fill in your business hours and special hours
Click Save.
Once the Listing Sync Pro service is activated for the client, the syncing process will begin.
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Create or Update a Contact using Zapier
The Vendasta App in Zapier allows Partners to connect their Vendasta CRM to several 3rd Party systems using Zapier. Partners can select any 3rd Party system available in Zapier as a Trigger which would initiate an action in the Vendasta CRM
Step 1: Selecting the Trigger
In this step, you can select the trigger that initiates an action in your workflow. As an example, a New Customer in Quickbooks Online can be used as a trigger, however, you can choose from various other triggers available in Zapier.
Step 2: Choosing the Action
After selecting the trigger, you’ll need to choose the app that will carry out your desired action. In this scenario, that app would be the Vendasta App. This means that whenever a New Customer is added in Quickbooks online, an action would be executed in the Vendasta CRM. As part of the Vendasta App in Zapier various actions are possible.
Step 3: Choosing the Action
In this step, you’ll set the action to be performed when the trigger event happens. For this scenario, the action is to Create or Update a contact in the Vendasta CRM.
Remember, you can change the action anytime by clicking on the dropdown menu and choosing a different option. After selecting the action, click “Continue” to proceed to the next step.
Step 4: Signing In
In this step, you'll connect your Vendasta account. Click on “Sign in” to be redirected to the login page. Here, you’ll enter your Partner ID or the Account ID of the SMB you're setting up Zapier for and grant the necessary permissions. After this, you’ll be automatically redirected back to Zapier.
Note: You only need to complete this process once. In the future, you’ll be automatically signed into your account when using the Vendasta App.
Step 5: Entering the Organization ID
In this step, you will need to enter the Organization ID, which is a mandatory field. This ID is automatically populated based on the Account ID you used when signing in.
Step 6: Fields to Create or Update - Search Fields
In the “Fields to Create or Update” section, you can input values for the fields you want to create or update. These values can be taken from previous steps in Zapier.
To avoid creating duplicate entries, make sure to provide values for at least one search field. This could be the Email or Phone Number fields, which are provided by default, or any other search field that you can set up in the Advanced section.
Step 7: Fields to Create or Update - Standard Fields
This section includes a set of standard fields that you can use when creating or updating a Contact. You can populate these fields with values from previous steps in Zapier.
You’ll also find an “Additional Fields” dropdown. Use this to add more fields to the “Fields to Create or Update” section. Once added, you can provide values to these fields.
Step 8: Advanced Section - Additional Search Fields
In the ‘Advanced’ section, you have the option to refine your contact search. By default, the system searches for contacts by email first, then phone number. However, you can specify additional unique fields to identify contacts during the search.
To do this, use the “Additional Search Fields” dropdown. This allows you to select additional fields in order to perform the search operation. You can list these fields in order of priority for a more tailored search experience.
Note: You can only select additional search fields from those present in the “Fields to Create or Update” section. If you want to use a new field, first add it using the “Additional Fields” option in the “Fields to Create or Update” section. After that, you can select it from the “Additional Search Fields” dropdown.
Step 9 - Advanced Section - Overwrite Existing Data
By default, only fields without any current value in the “Fields to Create or Update” section are updated. If you want to change this and overwrite existing data, use the “Overwrite Existing Data” option.
Click on “Overwrite Existing Data” dropdown to select specific fields that you want to be always overwritten, regardless of whether they are empty or already contain data.
Note: Overwriting existing data can be useful in certain scenarios, but it should be used with caution to avoid unintentional data loss.
Step 10 - Associating a Company
In this step, you have the option to associate a company with the contact you’re creating or updating. If you wish to do this, enter the Company ID in the provided text box labeled “Company ID for Association (Optional)”.
Note: This is an optional step. If you don’t have the Company ID at hand, you can leave it blank and proceed to the next step.
Step 11 - Selecting Return Fields from CRM
After a contact has been created or updated in the CRM, you can choose which fields you’d like to have returned. These fields can be used in later steps of this Zap.
To select the return fields, Click on the dropdown menu under “Return Fields” and select the specific fields you want to be returned from the CRM.
Note: The Contact ID is always included as a return field by default.
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How do I verify Google Business Profile?
Desktop Instructions
Sign in to Google Business Profile.
Choose the business you'd like to verify.
Click Verify now.
On the postcard request screen, make sure your address is displayed accurately. To help deliver your postcard, you can also add an optional contact name.
Click Send postcard.
Check the mail for your postcard. Most postcards arrive within 14 days.
Mobile Instructions
Open the Google Business Profile app.
Tap Send postcard.
Choose the business you’d like to verify.
Tap I don’t have a code.
Check the mail for your postcard. Most postcards arrive within 14 days.
Enter your verification codeDesktop Instructions
After you get your postcard, sign in to Google My Business.
If you have multiple locations, open the location you'd like to manage.
Click either Verify location from the menu or Verify now.
In the “Code” field, enter the 5-digit verification code from your postcard.
Click Submit.
Mobile Instructions
After you get your postcard, open the Google My Business app.
Choose the business you'd like to verify.
To verify, tap Enter code.
If you didn’t get your postcard, tap I don't have a code.
Source: Google
More Step-By-Step Instructions
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