
KEYNOTE VIDEOS
Brendan King | Right Here, Right Now
SMBs across the globe are more frequently turning to SaaS to run their businesses, and 66% of them would prefer to deal with a single cloud broker to consolidate their digital solutions. Go from martech winner to a full-service SMB hero, and become the recurring...
Neal Polacheck | Think Like an App
All businesses, large and small—and even sales reps and sales organizations—need to reorient the way they do business in order to meet the expectations of today’s consumer. The modern consumer is driving how winning businesses go to market. They expect immediacy,...
Jacqueline Cook | A Path to Product-Led Growth
Today’s SMB landscape is drastically different than it was 10 years ago. People no longer want to be sold to. They want to find the best solution for their problem and try before they buy. Product-led go-to-market strategies build loyalty, but introducing cost at the...
Brooke Henderson | State of the Industry – The Search for Answers
The customer journey starts with search in the form of intent or a specific question. Managing and optimizing that journey from search engines, apps, maps, and voice assistants to your client’s website is crucial. Learn how the rise of rich search results, direct...
April Dunford | Obviously Awesome – Positioning for Growth in Crowded Markets
We operate in markets that are insanely crowded, and struggle to reach customers that are overwhelmed with choices that seem identical. Positioning is more important than ever yet most companies fail to strategically position their businesses so that their strengths...
Katie Martell | Break the Curse of the Consideration Set
Is your agency suffering from lackluster campaign results, a slow sales cycle, price wars with your competition, or worse… lost opportunities? If so, your brand may be trapped in the “curse of the consideration set,” a disorder caused by “lookalike” marketing and a...
George Leith | State of Local Sales
George Leith and the Conquer Local team conducted the largest survey of professional digital salespeople in North America ever conducted. After collecting, sifting and analyzing the responses, George unveils the key insights, learnings and takeaways from this...
Jeff Folckemer | Scale Intelligently
Every business wants to realize success, but the process for growth and how you accomplish it can be painful. Many are paralyzed, stuck on which products and services they should offer, fretting about customers who have to turn elsewhere because they need something...
Bryan Larson | Measuring CX
How customer-centric business strategies help companies win. Align your organization by adopting a customer-centric business strategy that effectively measures key experiences throughout the customer journey. Watch the presentation <div...
Kimberli J. Lewis | How Generation Z Will Shape the New SMB Landscape
One of the most profound changes in business and society is the emergence of the post-millennial generation – Gen Z – which is slowly but significantly changing the small and medium business (SMB) landscape. By 2030 it is projected that 42% of SMBs will have Gen Z...
Matthew Tennison & Amanda Price | Mastering Retention
The most successful companies in digital achieve that success and value with an active and engaged customer base. These companies build retention and engagement systems into the infrastructure of their companies. This session lead by Amanda Price and Matt Tennison of...
Anna Tavares | Strategies for Retention
Local businesses have more technology at their disposal than ever before, which means it is increasingly difficult for cloud brokers to satisfy existing and prospective clients. In this landscape, acquiring clients is hard, but retaining them has also proved to be a...
Ed O’Keefe & Amy Gill | Design & Expand Your Tech Stack
Tracking products and services from multiple vendors leaves SMB owners over-stretched and under-served. By designing and expanding your technology stack, you can become the single source of truth for your business customers’ needs. Watch the presentation <div...